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Online Shopping Figures For the UK
The market for online retailers has grown continuously since its inception. This is evident especially in the UK, where ecommerce represents 20% of all retail sales.
Many people shop online to research brands before making a purchase and 45% prefer to "buy online, then pick up in stores". This is an interesting change in consumer behavior that bricks and mortar stores should be aware of.
1. Online sales of retail in the UK
It's no secret that online retail sales in the UK have seen a significant increase in the last few years. According to 2023 statistics the B2C online market is expected to grow to $120 billion in the next year. This growth is due to shifting consumer habits and the use of digital transformation technologies by retailers. As a result bricks and mortar shops are losing popularity as more shoppers prefer online stores for their purchases.
With this in mind, it's important for both pureplay and omni channel retailers to understand what drives customers to purchase online. We've collected statistics and figures for retail sales that are both eye-opening and revealing to help you.
Fashion is the most popular retail sector in the UK, accounting for 28 percent of all e-commerce sales. This is probably due to a wider selection of items available and the convenience of being able to try on clothes without leaving your home. Electronics is second, with 16% of online sales. This is likely due to the constant demand for new gadgets and the need to stay up-to-date with latest technology. Leisure and hobbies are also a popular purchase on the internet, accounting for 15% of all e-commerce sales.
When asked what drives consumers to shop online, 57% of UK consumers said convenience was the main reason. Then, 48% cited price comparison while 37% stated that they were looking for discounts or special deals. These results suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a broad selection of products.
2. Online shopping in the UK
Shopping online is becoming part of the daily routine for many UK consumers. It doesn't matter if it's for electronic gadgets, groceries or clothes - nearly half of UK residents over 65 have made a purchase online in the last year. With a wide variety of payment methods available customers can also decide the best time and method for their goods to be delivered.
Accessibility, convenience, and price are among the top reasons why customers shop online. In fact 57% of online shoppers mention convenience as the primary driver behind their shopping habits. Another 48% of them cited lower prices while 37% cited a wider choice of options.
UK consumers are also becoming more environmentally conscious in their online shopping habits. 79% of UK customers recycle boxes and other packaging material from their online purchases. They might even take action if they feel their deliveries are not being packaged in environmentally friendly ways.
In addition to reducing their environmental impact, some customers are also seeking to make their shopping experience more personal. For example 35% of UK shoppers have bought clothes or footwear from a retailer that has their size information on file. This allows them to bypass the return process and get what they want faster.
It is interesting to note that UK customers are reported to be more willing than ever before to wait for online orders. This could be because UK customers are more used to the slow delivery times and know how long it takes to receive an item in the mail.
3. Online shopping in the UK by age group
Online shopping is very popular in the UK. Accessories and clothing are the most sought-after purchases followed by groceries and media like movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is because consumers find these events very convenient. Comparisons of prices and products are also possible when purchasing these items.
It is crucial to understand that online shoppers are very diverse. This is why it is crucial for e-commerce businesses to understand what their customers are seeking when purchasing products. In addition to this it is crucial to be aware of the amount of time each age group is spending shopping online. The younger generation, for instance is more likely to use mobile devices to shop than other groups. This is due to the fact that this age group is time-poor and will use multiple devices to accomplish online tasks.
Older generations tend to be more conservative in their purchasing habits and less influenced by advertising on the internet. They also prefer visiting shops in the high street to experience products before making a purchase. However, this doesn't mean they won't shop online. The convenience and ease of shopping online are still very appealing.
Another interesting factor to consider when it concerns online shopping is that older generation is more likely to expect and expect free delivery on all purchases. In addition they are more likely to abandon their shopping carts if they think that shipping costs are excessive. Furthermore, as many as 61% of people over 55 claim that they will add additional items to their cart in order to get a free delivery threshold.
4. Online shopping in the UK according to gender
Women and men in the UK are equally likely to shop for products online. Women are more likely than men to make major purchases, such as electrical appliances and online Shopping figures Uk furniture. Both groups are more likely to buy fashion household and garden products consumer electronics, as well as health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by the way the retailer has responded to the COVID-19 pandemic, with 69% of them seeking out brands that are supportive of and collaborate with their local communities.
Clothing and shoes are the most popular products for online shopping in the UK. In fact, 62% of British women who shop online shopping stores list purchased these items by the year 2020. However, online sales aren't restricted to clothing and there are a myriad of other products available including jewellery, kitchenware, and sports items.
This is why online shopping is becoming increasingly popular as a method to find the most affordable prices on these items. In fact, some experts predict that online sales will make up nearly one-third of all retail sales in 2024.
Some retailers are struggling with the growth of online shopping, whereas others are prospering. Particularly the rise of online sales for fashion, health and beauty gardening, home and garden and consumer electronics.
The trend of purchasing these items online is expected to continue to grow in the coming years. As the number of internet users continues to grow, it is expected that online shopping will be more popular in the near future. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European ecommerce market. When it comes to online shopping, the UK's consumers are influenced by price, convenience, and a variety of products. These factors make it an ideal opportunity for retailers to improve their online presence and provide a seamless online shopping experience.
During the COVID-19 Pandemic, online sales increased dramatically as people sought out safe and convenient alternatives to store purchases. This trend has continued post-pandemic as consumers continue to use online shopping as a viable alternative.
Online shopping is a major component of the UK retail market, with some estimates suggesting that it will account for a third of all retail sales in 2024. This is due to increasing consumer adoption of ecommerce and advances in technology.
57 percent of UK online shoppers say that convenience is the primary reason why they shop online. This is followed by 48% who highlight that it is easier to find special offers and deals, and 37% of shoppers say there's a greater variety of merchandise available online Shopping figures Uk. In Europe, a higher proportion of shoppers cite the lower cost as a primary reason for them to buy online.
The online shoppers are also keen to test new products and brands. Online customers are willing to try new brands and products. Half of consumers are willing to try new brands when they shop on marketplaces such as Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this option in the last year.
Additionally, a strong online return policy is a vital aspect of the e-commerce environment in the UK. The majority of shoppers (59 percent) will look up a retailer's returns policy before purchasing, and more than half will expect a retailer to be responsible for both the return and payment shipping.
