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Online Shopping Figures For the UK
The market for online retail has been growing continuously since its humble beginnings. This is evident especially in the UK where ecommerce is responsible for 20% of retail sales.
Many shoppers use online shopping to research brands before purchasing, and 45% like to "buy online, then pick up in stores". This is a fascinating shift in the way people shop that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
There's no denying that retail sales online have increased dramatically in the UK in recent years. In fact, according to data from 2023 the B2C e-commerce market is set to hit almost $120 billion by next year. This growth is driven by the changing habits of consumers and the use of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as customers increasingly shop online.
In order to do this, it's crucial that both omni-channel and pureplay retailers understand what draws customers to buy online. To help you do this, we've put together an assortment of retail sales figures and statistics that are both eye-opening as well as revealing.
Of all the retail sectors that are available, fashion is the most well-known with 28% of all e-commerce sales in the UK. This is likely due to the wide selection of products and the convenience of trying on clothes without leaving home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is likely due to the constant need for new gadgets and the need to keep up with most recent technology. Leisure and hobbies are also a popular purchase online, accounting for 15% of all e-commerce sales.
When asked about the factors that drive consumers to shop online, 57% of UK consumers said convenience was the primary reason. Then, 48% cited price comparison, while 37% said they were seeking discounts or special deals. These findings indicate that UK consumers are less influenced by price than their European counterparts and are more focused upon convenience and a wide variety.
2. Online shopping in the UK
Shopping Online shopping Figures Uk is now a regular part of the lives of many UK residents. About half of UK people aged 65 and older have made a purchase online in the past year. Shoppers can select from a range of payment options and also choose when and how their items delivered.
Accessibility, convenience, and price are among the top reasons why shoppers shop online. In fact, 57% of online shoppers cite convenience as the main driver behind their shopping habits. In addition, 48% mentioned lower prices as an additional advantage, while 37% cited a wider range of options as well.
The habits of online shopping among UK consumers are also becoming increasingly environmentally conscious. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They may take action if their orders are not packaged in an eco green manner.
In addition to lessening their environmental impact, a few consumers are also trying to make their shopping experiences more personal. For example 35% of UK customers have purchased clothing, footwear, and accessories from a retailer who stores their size information. This allows them to avoid the return process and to purchase what they want faster.
It is interesting to consider that UK customers are reported to be more willing than ever to wait for online orders. This could be due to the fact that British shoppers are more accustomed to the slower delivery time and understand the length of time it takes to receive an item in the mail.
3. Online shopping in the UK by age group
Shopping online in the UK is a favorite pastime for a lot of people. Clothes and accessories are the most popular items followed by groceries and media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely convenient for shoppers. It is also easy to compare prices and items on the internet when making these kinds of purchases.
It is crucial to understand that online shoppers are diverse. This is why it is crucial for e-commerce companies to know what their customers are seeking when purchasing products. In addition to this it is important to be aware of how much time each age group spends shopping online. The younger generation, for example, is more likely to use mobile devices to shop than other groups. This is because this age group is very busy and uses multiple devices to accomplish online tasks.
The older generations on the other hand tend to have more conservative purchasing habits and are less affected by advertisements on the internet. They also tend to visit stores on the high street to see and touch items before making purchases. However, this doesn't mean they will not buy online because the convenience and ease of use of online shopping remains attractive to them.
Another interesting aspect to consider when shopping online is the fact that older generations are more likely than younger generations to anticipate and demand free shipping on all of their purchases. They are also more likely to drop carts when shipping costs appear excessive. Additionally, Online shopping Figures Uk 61% of over 55s say they'll add additional items to their shopping carts in order to reach a free delivery threshold.
4. Online shopping in the UK depending on gender
Women and men in the UK are equally likely to purchase products online. Women are more likely than men to make big purchases, such as electrical appliances and furniture. Both groups tend to spend more on fashion household and garden products consumer electronics, as well as health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by how a retailer responded to the COVID-19 pandemic, with 69% of these seeking out brands that are supportive of and collaborate with their local communities.
Shoes and clothing are among the most sought-after items for online shopping in the UK. In fact, 62 percent of female British online shoppers purchased these items in the year 2020. However, online sales aren't restricted to clothing and there are a myriad of other items available, like kitchenware, jewellery and sports items.
As a result, online shopping is becoming increasingly popular as a method to find the best prices on these items. In fact, some analysts predict that online sales will account for nearly one third of all retail sales in 2024.
Some retailers are struggling with the rising popularity of online shopping, while others are thriving. In particular, online sales are booming for health, fashion, beauty, home and gardening, and consumer electronics.
The trend of buying online for these items is expected to continue to grow in the coming years. As the number of internet users increases, it is expected that online shopping will be more popular in the near future. With the increasing popularity of this method of shopping, it is important for retailers to ensure their websites are optimized for mobile devices and offer an easy and secure checkout process.
5. online store uk cheapest shopping in the UK by region
The UK is a major European ecommerce market. The customers are influenced by convenience, price and a wide range of products when they shop online. These factors make it a great spot for retailers who wish to improve their online presence and provide a seamless shopping experience.
During the COVID-19 epidemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued even after the pandemic as consumers continue to embrace shopping online as an alternative.
Shopping online is a large portion of the UK retail economy There are estimates that it could account for three-quarters of all retail sales by 2024. This growth is a result of the growing acceptance of e-commerce by customers and technological advances.
In the UK, 57% of online shoppers cite convenience as the main reason for them to shop online. This is followed closely by 48% who say that it is easier to discover special deals and offers as well as 37% who claim that there is a wider range of merchandise available online. In Europe, a higher proportion of consumers cite lower prices as a major factor in their decision to purchase online.
Consumers are also open to trying new brands and products when they shop online. Almost 25% of online shoppers have purchased products that they have never bought in a store previously, and a majority are willing to test new products when shopping on the marketplaces like Amazon. Pay-as-you-go checkouts are a common choice for UK customers with 29% of online shoppers using a buy now pay later option over the last year.
In addition to this, a robust online return policy is a vital aspect of the e-commerce landscape for the UK. The majority of online shoppers (59 percent) will research the returns policy of a retailer prior purchasing, and a majority will expect a retailer to be responsible for the return and payment shipping.
