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Online Shopping Figures For the UK
The online retail market has grown continuously since its humble beginnings. This is particularly evident in the UK where ecommerce accounts for 20% of all retail sales.
Shopping online is a popular method for shoppers to look up brands and make purchases. 45% of customers prefer to "buy online and then pick it up in-store". This is a change in the way people shop that brick-and-mortar stores should be aware of.
1. Online sales of retail in the UK
It's not a secret that sales on retail websites have risen significantly in the UK in recent years. According to data from 2023, the B2C market for online shopping is expected to grow to $120 billion in the next year. This growth is fueled by the changing habits of consumers and the adoption of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as consumers increasingly prefer online retailers.
To achieve this, it's essential that both pureplay and omni-channel retailers understand what draws consumers to shop online. To help you understand this, we've compiled an assortment of retail sales figures and other statistics that are both eye-opening and revealing.
Fashion is the most favored retail industry in the UK accounting for 28 percent of all ecommerce sales. This is likely due to the availability of a larger variety of items and the ease of trying on clothes without leaving your home. Electronics is the second most popular, with 16% of e-commerce sales. This is probably due to the constant demand for new gadgets and the need to keep up with the latest technology. Online sales of leisure and hobby products account for 15% of all ecommerce sales.
When asked what drives consumers to shop online 57 percent of UK customers cited convenience as the main reason. In addition, 48% of them cited price comparison while 37% said they were looking for discounts or special offers. These findings suggest that UK consumers are less influenced by price than their European counterparts, and online shopping Figures uk are more focused upon convenience and a wide variety.
2. Online shopping in the UK
Online shopping is a common aspect of life for a lot of UK residents. More than half of UK residents aged 65 and older have made a purchase online within the last year. With a wide variety of payment methods available customers can also decide how and when they want their items to be delivered.
Price, convenience and accessibility are among the top reasons why shoppers shop online. In fact 57% of shoppers who shop online mention convenience as the primary driver behind their shopping habits. Then, another 48% cited lower prices and 37% mentioned a greater variety of options.
Online shopping habits of UK customers are also becoming more environmentally conscious. For example, 79 percent of UK online shoppers report recycling boxes and other packaging materials from their purchases. They can be able to take action if they find that their purchases are not packaged in a sustainable green manner.
In addition to decreasing their impact on the environment, some consumers are also trying to make their shopping experience more personal. For example, 35 percent of UK shoppers have bought clothing, footwear, or accessories from a store that has their size information on the file. This lets them to avoid the return process, and to purchase what they want faster.
Incredibly, UK consumers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be because UK shoppers are more accustomed to the slower delivery time and know how long it takes to receive an item through the mail.
3. Online shopping in the UK depending on the age range
Shopping online shopping uk groceries is extremely popular in the UK. Accessories and clothing are the most sought-after purchases, followed by groceries, and media such as music and movies. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that consumers find these events very convenient. Online comparisons of products and prices are also possible when making these purchases.
It is crucial to understand that online shoppers are diverse and this is why it is crucial for e-commerce businesses to understand the demographics their customers are looking for when it comes to purchasing products. In addition it is important to be aware of the amount of time each age group is spending shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other age group. This is due to the fact that this age group is very time-poor and will use multiple devices to complete online tasks.
The older generation on the other hand tend to have more cautious purchasing habits and are less affected by online advertising. They also prefer visiting high-end stores to experience products before making a final decision. But this doesn't mean that they don't shop online because the convenience and ease of online shopping remains attractive to them.
A second interesting factor to take into consideration when shopping online is the fact that older generations are more likely than younger generations to expect and expect free shipping on all of their purchases. In addition they tend to drop their carts when they believe that shipping costs are too high. In addition, 61% of those over 55 say that they will add additional items to their shopping carts in order to get the threshold of free delivery.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to shop for goods on the internet. However, women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups tend to spend more on fashion, home and garden products as well as consumer electronics and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by the way a retailer responded to the COVID-19 pandemic, with 69% of them seeking out brands that are supportive of and work closely with their local communities.
The most sought-after online purchasing items in the UK are clothing and shoes. In fact, 62% of British women who shop online purchased these items by the year 2020. Online sales aren't just restricted to clothing. Other items such as kitchenware, jewelry, and sports equipment are also available.
This is why online shopping is becoming increasingly popular as a way to find the most affordable prices on these items. In fact, some experts predict that online sales will account for almost one third of all retail sales by 2024.
While some retailers are struggling to deal with the rise in online shopping, others are thriving. Particularly the online market is booming for health, fashion, beauty, home and gardening, and consumer electronic.
The trend of purchasing these items online is expected to continue to increase in the coming years. As the number of people who use the internet increases, it is expected that online shopping will be more popular in the future. With the growing popularity of this method of shopping, it is essential for retailers to make sure their websites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is among the most important European online marketplaces. The majority of its customers are influenced the ease of shopping, the price and a variety of goods when they shop online. These factors make it an ideal spot for retailers who wish to improve their online presence and offer an easy shopping experience.
During the COVID-19 pandemic, online sales increased significantly because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued even after the pandemic, as consumers continue to shop online as an alternative.
Online shopping is a major component of UK retail and some estimates suggest that it will make up one-third of sales by 2024. This is due to increasing consumer adoption of ecommerce and advances in technology.
In the UK, 57% of shoppers who shop online cite convenience as the main reason for them to shop online shopping Figures uk. This is closely followed by 48% who say that it is easier to discover special deals and offers and 37% of shoppers say there's a wider selection of merchandise available online. This contrasts with Europe where a larger percentage of consumers cited lower prices as the key driver for their choice to shop online.
Consumers are also willing to try new brands and products when they shop online. About 25% of shoppers online have bought products they've never seen in a store previously, and a majority are willing to try new products when shopping on the marketplaces like Amazon. Pay-as-you-go checkouts are a popular choice for UK customers, with 29 percent of shoppers using the buy now pay later option over the last year.
A solid return policy for online purchases for the UK is also an important aspect of e-commerce. The majority of online buyers (59%) will check the returns policy of a retailer prior purchasing, and a majority will expect the retailer to be responsible for both organizing and paying for return shipping.
