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Online Shopping Figures For the UK

The online retail market has been growing continuously since its humble beginnings. This is evident especially in the UK where e-commerce is responsible for 20% of retail sales.

Many people shop online to research brands before making a purchase and 45% of them prefer to "buy online, then pick up in stores". This is an interesting change in consumer behaviour that bricks-and-mortar stores should pay attention to.

1. online shopping figures uk retail sales in the UK

It's no secret that online retail sales in the UK have seen a significant increase over the past few years. According to the 2023 statistics, the B2C market for online shopping is expected to reach almost $120 billion next year. This growth is a result of shifting consumer habits and the adoption by retailers of digital transformation technologies. As a result, bricks and mortar stores are experiencing a decline in popularity as more shoppers are turning to online retailers to make their purchases.

In order to do this, it's essential that both omni-channel and pureplay retailers know what drives shoppers to purchase online. We've compiled statistics and figures for retail sales that are both eye opening and revealing to help you.

Of all the retail sectors, fashion is the most popular with 28 percent of all sales on e-commerce in the UK. This is likely due to a wider selection of merchandise available and the convenience of being able to try on clothes without having to leave home. Electronics is second with 16% of the sales on e-commerce. This is likely due to the constant need for new gadgets and the desire to keep up with most recent technology. Hobbies and leisure products are also a favorite purchase online, with 15% of all e-commerce sales.

When asked what factors drive consumers to shop online, 57 percent of UK customers cited convenience as the main reason. Then, 48% mentioned price comparison, while 37% said they were seeking discounts or special deals. These results suggest that shoppers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a broad selection of products.

2. Online shopping in the UK

Online shopping which supermarket is cheapest for online shopping becoming a part of the daily routine for many UK customers. It doesn't matter if it's for electronics, groceries or clothes - nearly half of UK residents over the age of 65 have made a purchase online within the last year. Shoppers can pick from a variety of payment options, and choose when and how they want their purchases delivered.

Convenience, price and availability are among the top reasons shoppers shop online. In fact, 57% of shoppers cite convenience as their primary reason for purchasing online. Additionally, 48% cited lower prices and 37% cited a wider selection of choices.

The habits of online shopping among UK customers are also becoming more environmentally conscious. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They may even take action if they think their purchases aren't being packaged in environmentally friendly ways.

Some consumers are looking to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also reduce their carbon footprint. For example 35 percent of UK shoppers have bought clothing or footwear from a store that has their size information stored on file. This lets them bypass the return process and obtain what they want faster.

It is interesting to note that UK customers are reported to be more willing to wait for their online orders than they were during the pandemic. This may be because they are more accustomed to the slower delivery times and are more aware of how long it takes for an item to arrive in the mail.

3. Online shopping in the UK by age group

Online shopping is very popular in the UK. The most sought-after purchases are clothes and accessories followed by food items, and finally media such as music and movies. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that people find these sales convenient. Comparisons of prices and products are also possible when purchasing these items.

It is essential to realize that online shoppers are a diverse group. This makes it vital for online retailers to know the demographics their customers are seeking when they purchase products. Additionally, it is also important to be aware of how much time each age group is spending shopping online. For example the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is constrained in time and will utilize multiple devices to accomplish online tasks.

The older generations are more sceptical about their buying habits and less influenced by online advertisements. They also prefer to go to high-street stores to experience products before making a purchase. This doesn't mean that they won't shop online. The convenience and ease of shopping online are still appealing.

Another important aspect to take into consideration when it concerns online shopping is that older generations are more likely to anticipate and expect free delivery on all their purchases. They are also more likely to drop carts if shipping costs seem excessive. Additionally, 61% of those over 55 say that they will add more items to their carts to reach the free delivery threshold.

4. Online shopping in the UK according to gender

In the UK both genders are equally likely to shop online. Women are more likely than men to make big purchases such as electrical appliances and furniture. Both groups are more likely to purchase clothing household and online shopping figures uk garden products as well as consumer electronics and cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by how a retailer responded to the COVID-19 pandemic with 69% of these searching for brands that support and are in close contact with their local communities.

Clothing and shoes are the most requested items for online shopping in the UK. In fact, 62 percent of female British online shoppers bought these items in 2020. Online sales aren't only limited to clothing. Other products such as kitchenware, jewelry, and sports items are also available.

This is why online shopping is becoming increasingly popular as a method to find the most affordable prices on these items. Some experts predict that by 2024, online sales could make up almost one third of retail sales.

Some retailers are struggling with the rise of online shopping, while others are thriving. In particular, online sales are booming for health, fashion and beauty as well as gardening and home, and consumer electronics.

In the near future, online shopping for these products is expected to increase. As the number of internet users continues to grow it is anticipated that online shopping will become more popular in the future. With the growing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and provide a secure and easy checkout process.

5. Online shopping in the UK by region

The UK is a top European online retail market. When shopping online the customers of the UK are mostly influenced by price, convenience and a variety of products. These factors make it a great place for retailers who want to improve their online presence and provide a seamless shopping experience.

During the COVID-19 epidemic, online sales increased dramatically as people opted for secure and convenient alternatives to in-store purchases. This trend has continued even after the outbreak as consumers continue to embrace shopping online as an alternative.

Shopping online is a large portion of the UK retail market There are estimates that it will account for one-third of all retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and technological advancements.

In the UK 57% of online shoppers say convenience is the primary reason they shop online. This is followed by 48% who say that it is easier to discover special deals and offers as well as 37% who say there's a wider selection of products that are available online. In Europe the majority of shoppers mention the lower cost as a primary reason for them to purchase online.

The online shoppers are also keen to try new brands and products. Online consumers are open to trying new brands and products. Half of them are willing to try them when they shop on marketplaces like Amazon. Pay-as-you-go checkouts are a common choice for UK customers, with 29% of online shoppers using a buy now, pay later option in the last year.

Additionally an effective return policy is a crucial aspect of the online shopping landscape for the UK. The majority of online shoppers (59 percent) will research the return policy of a retailer prior to purchasing, and a majority will expect the seller to be responsible for the return and payment shipping.