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Online Shopping Figures For the UK
The market for online retailers has grown continuously since its inception. This is particularly evident in the UK where ecommerce is responsible for 20% of retail sales.
Many people shop online to research brands before making a purchase and 45% of them prefer to "buy online, then pick up in stores". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should take note of.
1. Online retail sales in the UK
There's no doubt that online sales of merchandise have increased significantly in the UK over recent years. In fact, according to 2023's statistics the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This growth is fueled by the changing habits of consumers and the adoption of digital transformation technologies by retailers. In the end, bricks and mortar stores are experiencing a decline in popularity as more customers turn to online retailers for their purchases.
With this in mind, it's essential for both omni channel and pureplay retailers to know what motivates consumers to buy online. To help you do this, we've put together a collection of retail sales figures and other statistics that are both eye-opening as well as revealing.
Fashion is the most favored retail sector in the UK accounting for 28 percent of all e-commerce sales. This is likely due to the wide selection of products and the convenience of trying on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of sales made through e-commerce. This is likely because of the constant demand for new gadgets and the desire to stay current with the latest technologies. Online sales of leisure and hobbies products make up 15% of all e-commerce sales.
When asked about the factors that drive customers to shop online 57% of UK customers cited convenience as the primary driver. In addition, 48% of them cited price comparison while 37% said they were looking for discounts or special offers. These findings indicate that UK shoppers are less price-driven than their European counterparts and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Online shopping has become a daily aspect of life for a lot of UK residents. It doesn't matter if it's for groceries, electronics or clothes - nearly half of UK residents over the age of 65 have made an online purchase within the last year. With a variety of payment methods available buyers can also pick how and when they want their items to be delivered.
There are many reasons for online shoppers to shop, some of the most popular include convenience prices, availability, and price. In fact 57% of online shoppers cite convenience as the main driver behind their shopping habits. Additionally, 48% of them cited lower prices as an additional benefit and 37% noted the availability of more options as well.
Online shopping habits of UK customers are also becoming more eco-conscious. For instance, 79% of UK online shoppers say they recycle boxes and other packaging materials that they use in their purchases. They may even take action if believe that their packages are not being delivered in environmentally friendly packaging.
In addition to decreasing their environmental impact, some consumers are also trying to make their online Shopping figures uk shopping experience more personal. For instance 35% of UK customers have bought clothing, footwear, and accessories from a retailer who has their size information stored. This allows them to avoid the return process and get what they want quicker.
It is interesting to note that UK consumers are reported to be more willing than ever to wait for online orders. This could be due to the fact that UK customers are more used to the slower delivery time and know how long it takes to receive an item through the mail.
3. Online shopping in the UK according to the age group
Shopping online in the UK is a very popular pastime for a large number of people. Clothing and accessories are among the most popular purchases followed by food items, and media like music and movies. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because customers find these sales to be extremely convenient. It is also simple to compare prices and products on the internet when making these kinds of purchases.
It is important to know that online shoppers come from a variety of backgrounds. This makes it vital for online retailers to know the demographics their customers are looking for when purchasing products. In addition it is crucial to know how much time each age group is spending shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other group. This is due to the fact that this age group is time-poor and will use multiple devices to complete online tasks.
The older generations however tend to have more cautious purchasing habits and are less swayed by advertisements on the internet. They are also more likely to go to stores in the high street to look at and feel products before making a purchase. But this doesn't mean that they won't buy online because the convenience and ease of use of online shopping is very appealing to them.
Another important aspect to be considered when shopping online is that older generations are more likely than younger generations to anticipate and expect free shipping on all of their purchases. Additionally they are more likely to abandon their carts if they believe that shipping costs are too high. Furthermore 61% of people over 55 say they'll add more items to their shopping carts in order to get to the free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to purchase items online. Women are more likely than men to make major purchases, such as electrical appliances and furniture. Both groups are more likely to purchase fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by the way the retailer has responded to the COVID-19 epidemic, with 69% looking for brands that support and work closely with their local communities.
Shoes and clothing are among the most requested items to buy online in the UK. In fact, a whopping 62% of female British online shoppers purchased these items in 2020. However the online sales don't just apply to the clothing sector with a wide range of other items available, like kitchenware, jewellery and sports items.
Online shopping is becoming more popular for finding the best online shopping websites uk bargains. Some analysts estimate that by 2024 the sales from e-commerce could be nearly a third of retail sales.
Some retailers are struggling with the rising popularity of online shopping, while others are prospering. In particular, online sales are booming for fashion, health and beauty as well as gardening and home and consumer electronics.
The trend for buying online for these items is likely to continue to grow in the coming years. With the number of people having access to the internet growing It is expected that more more people will turn to online shopping in the future. As online shopping becomes more popular, retailers must ensure that their sites are optimized for mobile devices. They should also provide an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the most important European trusted online shopping sites for clothes marketplaces. When they shop online the British consumers are mostly influenced by convenience, price, and a variety of products. These factors make it a great opportunity for retailers to invest in their online presence and provide a seamless online shopping experience.
During the COVID-19 pandemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued post-pandemic as consumers continue to embrace online shopping as a viable alternative.
Online shopping is a major part of UK retail, and online Shopping figures uk certain estimates suggest that it will make up a third of retail sales by 2024. This is due to the growing popularity of e-commerce among consumers and advances in technology.
57 percent of UK online shoppers claim that convenience is the main reason they shop online. The 48 percent who say it's easier to find bargains and special offers as well as the 37% who say that there's a greater selection of merchandise available online are behind. This is in contrast to Europe where a higher proportion of shoppers said that lower prices were the main reason behind their decision to shop online.
Consumers are also open to trying new brands and products when they shop online. Online customers are willing to try new products and brands. Half of them are willing to try new brands when they shop on marketplaces like Amazon. Buy now pay later checkouts are a popular choice for UK shoppers, with 29 percent of online shoppers choosing a buy now, pay later option over the last year.
In addition to this an effective return policy is a vital aspect of the ecommerce landscape in the UK. The majority of buyers (59%) look up the return policy of the retailer prior to purchasing, and nearly half expect retailers to arrange and pay for return shipping.
