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Online Shopping Figures For the UK
The market for online retail has grown exponentially since its humble beginnings. This is evident especially in the UK where e-commerce accounts for 20% of retail sales.
Online shopping is a popular method for consumers to explore brands and purchase. 45percent of consumers prefer to "buy online and then pick it up at the store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Retail sales online in the UK
There's no denying that online sales of merchandise have grown substantially in the UK in recent years. According to 2023's statistics the B2C market for e-commerce is expected to reach nearly $120 billion by next year. This growth is due to the changing habits of consumers and the use of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as consumers increasingly prefer online retailers.
With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives shoppers to buy online. To assist you in this, we've compiled an assortment of retail sales figures and stats that are both eye-opening and shocking.
Of all the retail sectors, fashion is the most well-known and accounts for 28 percent of all sales on e-commerce in the UK. This is likely due to a wider selection of merchandise that are available and the convenience of being capable of trying on clothes without leaving the comfort of your home. Electronics is second, with 16% of all the sales made through e-commerce. This is likely due to the constant need for new gadgets and a desire to keep up with the most recent technology. Hobbies and leisure items are also a popular purchase online, accounting for 15% of all e-commerce sales.
When asked what factors drive customers to shop online 57 percent of UK consumers said convenience was the main reason. This is followed by 48% who mentioned price comparison, and 37% who said they were looking for special offers or discounts. These findings suggest that UK shoppers are less price-driven than their European counterparts and are more focused upon convenience and a wide selection.
2. Online shopping in the UK
Online shopping is becoming a regular part of the lives of many UK customers. Whether it's to buy electronic gadgets, groceries or clothes - nearly half of UK residents over the age of 65 have made a purchase online within the last year. Shoppers can choose from a wide range of payment options and also choose the time and method they'd like their products delivered.
There are many motives for shoppers to shop online Some of the most popular include convenience price, availability, and price. In fact, online shopping figures uk 57% of people cite convenience as the primary reason for shopping online. Additionally, 48% of them cited lower prices as another benefit and 37% noted a wider range of choices as well.
UK consumers are also becoming more environmentally conscious when it comes to their online shopping habits. For example, 79% of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They may even take action if feel their deliveries are not being delivered in environmentally friendly packaging.
Certain consumers wish to make their online shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For example 35% of UK customers have purchased clothes, footwear, or accessories from a retailer with their size information on file. This lets them skip the return process and to purchase what they want quicker.
It is interesting to know that UK customers are reported to be more eager than ever to wait for online orders. This could be due to the fact that they are more accustomed to the slow delivery times and have a better understanding of the time it takes for the item to be delivered via the mail.
3. Online shopping in the UK according to the age range
Online shopping is very popular in the UK. The most sought-after purchases are clothing and accessories, followed by groceries, and finally media like movies and music. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are very convenient for consumers. Comparisons of prices and products are also possible when purchasing these items.
It is crucial to remember that online shoppers are diverse. This is why it is crucial for e-commerce businesses to understand the demographics their customers are looking for when it comes to purchasing products. It is also important to know how much time each group of shoppers spends online shop designer suits. The younger generation, for instance is more likely to use mobile devices to shop than any other group. This is because this age group is very time-poor and will use multiple devices to accomplish online tasks.
The older generation however tend to have more shrewd purchasing habits and are less affected by online advertising. They also prefer to go to high-street stores to experience products before making a final decision. However, this doesn't mean they will not buy online due to the convenience and stress-free nature of online shopping is attractive to them.
Another important aspect to consider when shopping online is that older people are more likely than younger generations to expect and expect free shipping on all of their purchases. They are also more likely to leave carts if shipping costs seem excessive. Additionally, 61% of people over 55 say that they will add more items to their carts to get the threshold of free delivery.
4. Online shopping in the UK in accordance with gender
Both genders in the UK are equally likely to shop for products on the internet. Women are more likely than men to make big purchases, such as furniture and electrical appliances. Both groups are also more likely to shop for fashion, health and beauty gardening, home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by the way a company responded to the COVID-19 epidemic, with 69% of them searching for brands that support and are in close contact with their local communities.
Shoes and clothing are among the most requested items to buy online clothes shopping sites uk in the UK. In fact, a whopping 62 percent of female British online shoppers purchased these items in the year 2020. Online sales aren't just restricted to clothing. Other products such as jewellery, kitchenware and sports items are also available.
Shopping online has become increasingly popular to find best bargains. In fact, some analysts predict that ecommerce sales will account for nearly 1/3 of all retail sales by 2024.
While some retailers are struggling to keep up with the growth in online sales, others are thriving. Particularly the online market is booming for fashion, health and beauty as well as gardening and home, and consumer electronics.
The trend of buying these items online shopping figures uk is likely to continue to grow in the years ahead. As the number of people who use the internet is growing it is expected that online shopping will become more popular in the future. With the growing popularity of this method of shopping, it is essential for retailers to make sure their sites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is among the top European ecommerce markets. When shopping online the British consumers are influenced primarily by price, convenience, and the variety of items. These factors make it a great location for retailers to build their online presence and provide an effortless shopping experience online.
During the COVID-19 pandemic, online sales grew significantly as people opted for secure and convenient alternatives to store purchases. This trend has continued post-pandemic, as consumers continue to embrace online shopping as an attractive alternative.
Shopping online is a significant part of UK retail and certain estimates suggest that it will comprise one-third of sales by 2024. This growth is a result of the increasing use of e-commerce by consumers as well as technological advances.
In the UK 57% of shoppers who shop online mention convenience as the primary factor driving them to shop online. This is followed closely by 48% who highlight that it is easier to find special offers and deals, and 37% of shoppers say there is a wider range of merchandise available online. This contrasts with Europe where a higher percentage of shoppers cited lower prices as the main reason behind their choice to shop online.
Consumers are also willing to try new brands and products when they shop online. Nearly 25% of shoppers online have purchased products that they have never bought on the high street before, and half are willing to test new products when they shop on the marketplaces like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29 percent of buyers who shop online have made use of this method in the last year.
A robust return policy on the internet for the UK is also a key aspect of ecommerce. The majority of online shoppers (59%) will research the return policy of a retailer prior to purchasing, and more than half will expect a retailer to be responsible for both arranging and paying for return shipping.
