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Online Shopping Figures For the UK
Since its infancy the market for online retail has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.
Many consumers use online shopping to research brands before making a purchase and 45% of them prefer to "buy online, pick up in stores". This is a shift in consumer behavior that brick-and-mortar shops should be aware of.
1. Online sales of retail in the UK
There's no doubt that sales on retail websites have grown substantially in the UK over recent years. According to data from 2023 the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This increase is the result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. In the end bricks and mortar shops are experiencing a decline in popularity as more customers turn to online retailers to make their purchases.
With this in mind, it's important for both pureplay and omni channel retailers to understand what drives shoppers to buy online. To assist you in this, we've created an assortment of sales figures and other statistics that are both eye-opening as well as revealing.
Of all the retail industries, fashion is the most well-known with 28 percent of all sales on e-commerce in the UK. This is probably due to the wider range of merchandise available and the convenience of being capable of trying on clothes without leaving home. Electronics is the second most popular, with 16% of all e-commerce sales. This is likely because of the constant need for new technology, as well as the desire to stay up-to-date with the latest technology. Hobbies and leisure products are also a favorite purchase online, accounting for 15% of all online sales.
When asked what drives shoppers to shop online 57% of UK consumers cited convenience as the primary reason. Then, 48% mentioned price comparison while 37% stated that they were looking for discounts or special deals. These results suggest that shoppers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Shopping online is now a part of the daily routine for many UK customers. Whether it's to buy electronic gadgets, groceries or even clothes - more than half of UK residents over the age of 65 have made an online purchase in the last year. Shoppers can select from a wide range of payment options, and choose when and how they want their items delivered.
Accessibility, convenience, and price are among the top reasons consumers shop online. In fact 57% of shoppers who shop online cite convenience as the main motive behind their shopping. Then, 48% cited lower prices as an additional advantage, while 37% cited the availability of more choices as well.
UK consumers are also becoming more environmentally conscious in their shopping online shopping figures uk. 79% of UK customers recycle boxes and other packaging material from their online purchases. They may be able to take action if they find that their purchases are not packaged in an environmentally friendly manner.
In addition to reducing their environmental impact, some customers are also seeking to make their shopping experience more personal. For instance 35% of UK customers have purchased clothing, footwear, or accessories from a retailer who has their size information saved. This allows them to avoid the return process, and get what they need quicker.
It is interesting to consider that UK shoppers have been reported to be more willing than ever to wait for online orders. This could be due to the fact that they are more used to the longer delivery times and have a better understanding of the time it takes for an item to arrive in the mail.
3. Online shopping in the UK in accordance with age group
Online shopping in the UK is a very popular pastime for a large number of people. The most popular purchases are clothing and accessories, followed by groceries and then media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. Comparisons of products and prices are also feasible when making these purchases.
It is important to note that online shoppers are diverse and this makes it crucial for ecommerce businesses to understand what their customers are looking for when they purchase products. It is also essential to know how much time each group of shoppers spends online. The younger generation, for instance is more likely to use mobile devices to shop than any other age group. This is due to the fact that the younger generation has less time and uses a variety of devices to accomplish online tasks.
The older generations are, however, likely to have more conservative buying habits and are less swayed by the online ads. They also tend to go to stores in the high street to look at and feel products prior online shopping figures uk to making an purchase. But this doesn't mean that they will not buy online due to the convenience and ease of online shopping is attractive to them.
Another interesting aspect to think about when it concerns online shopping is that older generation is more likely to anticipate and expect free delivery on all purchases. They are also more likely to drop carts if shipping costs seem excessive. In addition 61% of those over 55 say that they will add more items to their carts to reach the free delivery threshold.
4. Online shopping in the UK depending on gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make major purchases, such as electrical and furniture. Both groups are more likely to buy clothing household and garden products, consumer electronics, and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of these shoppers looked for brands that supported and worked closely with their local community.
Shoes and clothing are the most popular products to buy cheap online grocery shopping uk in the UK. In fact, 62% of female British online shoppers purchased these items in 2020. Online sales aren't just only limited to clothing. Other products such as kitchenware, jewelry, and sports equipment are also available.
Shopping online has become increasingly popular to find the most affordable bargains. In fact, some experts predict that online sales will account for nearly one third of all retail sales by 2024.
Some retailers are struggling with the growth of online shopping while others are flourishing. Online sales are growing in health and wellness, home and garden, and consumer electronic.
In the future the online shopping market for these items is expected to continue to grow. As the number of internet users increases, it is expected that online shopping will increase in popularity in the future. With the growing popularity of this method of shopping, it is essential for retailers to make sure their sites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European online retail market. When it comes to online shopping the British consumers are mostly influenced by price, convenience, and a variety of products. These factors make it a great location for retailers looking to improve their online presence and offer a seamless shopping experience.
During the COVID-19 pandemic, online sales grew significantly as people opted for secure and convenient alternatives to instore purchases. This trend has continued after the pandemic as consumers continue to embrace shopping online as an alternative.
Online shopping is a major portion of the UK retail industry There are estimates that it will comprise one-third of all retail sales in 2024. This growth is driven by the increasing popularity of ecommerce among consumers and advancements in technology.
57 percent of UK online shoppers claim that convenience is the primary reason why they shop online. The 48 percent who claim it's easier to find deals and special deals and the 37% who say that there's a greater selection of items available online are behind. In Europe, a higher proportion of shoppers mention lower prices as a key factor for their decision to buy online.
The online shoppers are also keen to try new brands and products. About 25% of shoppers online have purchased products that they've never purchased on the high street before, and half are eager to try new products when shopping on the marketplaces like Amazon. Pay-as-you-go checkouts are a common choice for UK shoppers, with 29% of online shoppers using a buy now, pay later option in the last year.
In addition to this, a robust online return policy is an essential aspect of the online shopping landscape in the UK. The majority of buyers (59 percent) go through the return policy of the retailer prior to buying, and more than half expect the retailer to arrange and pay for return shipping.
