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Online Shopping Figures For the UK
Since its humble beginnings, the online retail market has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.
Shopping online is a popular way for consumers to look up brands and make purchases. 45percent of them prefer to "buy online and then pick it up at the store". This is an interesting change in consumer behaviour that bricks-and-mortar stores should pay attention to.
1. Online retail sales in the UK
It's not a secret that online sales of merchandise have risen dramatically in the UK over recent years. In fact, according to 2023's statistics the B2C market for e-commerce is expected to reach nearly $120 billion by next year. This growth is a result of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar stores are gaining popularity as shoppers increasingly turn to online retailers.
In order to do this, it's essential that both omni-channel and pureplay retailers understand what motivates shoppers to purchase online. We've compiled statistics and figures for retail sales that are both eye opening and revealing to help you.
Fashion is the most popular retail sector in the UK, accounting for 28 percent of all ecommerce sales. This is likely due to the wide range of merchandise and the convenience of trying on clothes without leaving the house. Electronics comes in second place with 16% of the sales on e-commerce. This is probably due to the constant demand for new devices, as well as the desire to stay current with the latest technology. Hobbies and leisure items are also popular items to purchase on the internet, accounting for 15% of all e-commerce sales.
When asked about the reason they shop online, 57% of respondents mentioned convenience. This is followed by 48% who cited price comparison and 37% indicated they were looking for special discounts or offers. These findings suggest that UK shoppers are less driven by price than their European counterparts and are more focused on convenience and a wide product selection.
2. Online shopping in the UK
Online shopping is becoming a part of daily life for many UK customers. About half of UK residents aged 65 or older have made a purchase on the internet in the last year. Shoppers can choose from a wide range of payment options, and decide the time and method they'd like their items delivered.
Convenience, price and availability are among the top reasons why customers shop online. In fact 57% of online shoppers cite convenience as the main driver behind their shopping habits. Then, 48% cited lower prices as an additional benefit, while 37% mentioned the availability of more options.
Online shopping habits of UK customers are also becoming more environmentally conscious. For instance 79 percent of UK online shoppers report recycling boxes and other packaging materials from their purchases. They can be able to take action if they find that their purchases are not packaged in an environmentally ecologically friendly way.
In addition to decreasing their impact on the environment, some consumers are also trying to make their shopping experiences more personal. For example 35% of UK customers have purchased clothes, footwear, or accessories from a store that has their size information on file. This allows them to bypass the return process and obtain what they want faster.
It is interesting to note that UK shoppers have been reported to be more eager than ever to wait for online orders. This could be because they are used to the longer delivery times and have a better understanding of how long it takes for an item to arrive in the mail.
3. Online shopping in the UK by the age group
Shopping online is a huge hit in the UK. Clothes and accessories are the most popular purchases, followed by groceries, and media such as movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is because people find these sales convenient. It is also easy to compare prices and products on the internet when making these kinds of purchases.
It is crucial to understand that online shoppers are diverse and this makes it crucial for ecommerce companies to know the demographics their customers are looking for when they purchase products. It is also essential to know how much time each type of consumer spends online. For example, the younger generation is more likely to purchase on mobile devices than any other age group. This is due to the fact that this age group is very constrained in time and will utilize multiple devices to complete online tasks.
The older generation on the other hand tend to have more shrewd buying habits and are less affected by advertisements on the internet. They also prefer to go to high-end stores to experience products before making a decision. But this doesn't mean that they don't shop online, as the convenience and ease of use of online shopping is still extremely appealing to them.
Another interesting aspect to think about when it concerns online shopping is that the older generation is more likely to expect and expect free delivery on all their purchases. In addition, they are more likely to abandon their carts if they believe that shipping costs are excessive. In addition, 61% of those over 55 say that they will add more items to their carts in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to shop for goods on the internet. However women are more likely to make big purchases, such as electrical appliances or furniture, than men. Both groups tend to spend more on clothing household and garden products consumer electronics, as well as products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of those shoppers searched for brands that were supportive and collaborated with their local communities.
Shoes and clothing are among the most requested items for online shopping in the uk online shopping sites for mobile. In fact, 62% of female British online shoppers bought these items in the year 2020. However online sales aren't limited to clothing and there are a myriad of other products on sale, like kitchenware, jewellery and sports equipment.
As a result, online shopping is becoming increasingly popular as a way to get the best deals on these products. Some experts predict that by 2024, online shopping sites for clothes sales could make up nearly a third of retail sales.
While some retailers struggle to keep up with the growth in online Shopping figures uk shopping, others are thriving. Online sales are growing in fashion, health and wellness, home and garden, and consumer electronic.
The trend of buying these products online is expected to continue to increase in the years ahead. With the number of people who have access to the internet continuing to increase it is expected that more more people will turn to online shopping in the future. With the increasing popularity of this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European online retail market. When shopping online the customers of the UK are mostly influenced by price, convenience and a variety of products. These factors make it a great opportunity for retailers to build their online presence and offer an easy online shopping experience.
During the COVID-19 epidemic, online sales increased significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has remained in place post-pandemic as consumers continue to choose online shopping as a viable alternative.
Shopping online is a significant part of UK retail and certain estimates suggest that it will comprise three-quarters of retail sales by 2024. This growth is driven by increasing consumer adoption of ecommerce and advancements in technology.
57% of UK online shoppers claim that convenience is the primary reason they shop online. This is closely followed by 48% who highlight that it is easier to find special offers and deals as well as 37% who claim that there's a greater variety of products available online. In Europe more than half of shoppers mention lower prices as a major reason for them to buy online.
Consumers are also open to trying new brands and products when they shop online. Nearly a quarter of online shoppers have purchased products that they have never bought in a store before, and half are willing to test new items when purchasing from a marketplace like Amazon. Buy now pay later checkouts are a common choice for UK customers with 29 percent of shoppers using a buy now, pay later option in the past year.
A strong online return policy for the UK is also an important aspect of ecommerce. The majority of online shoppers (59%) go through the return policy of the retailer prior to buying, online Shopping figures uk and more than half expect the retailer to arrange and pay for return shipping.
