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Online Shopping Figures For the UK
The online retail market has been growing continuously since its inception. This is especially evident in the UK where e-commerce accounts for 20% of retail sales.
Many shoppers use online shopping to research brands before purchasing and 45% of them prefer to "buy online, then pick it up in store". This is a change in consumer habits that brick-and mortar shops should be aware of.
1. Online retail sales in the UK
There's no denying that sales on retail websites have risen significantly in the UK in recent years. According to 2023 statistics the B2C online market is predicted to reach almost $120 billion by the end of the year. This growth is due to shifting consumer habits and the use of digital transformation technologies by retailers. In the end bricks and mortar shops are experiencing a decline in popularity as more consumers are turning to online retailers to make their purchases.
To achieve this, it's essential that both omni-channel and pureplay retailers understand what draws consumers to shop online. To help you understand this, we've put together a collection of retail sales figures and other statistics that are both eye-opening as well as shocking.
Of all the sectors of retail, fashion is the most popular with 28 percent of all sales made through e-commerce in the UK. This is likely due to the availability of a wider selection of products and the convenience of trying on clothes without leaving the house. Electronics comes in second with 16% of the sales made through e-commerce. This is likely because of the constant need for new technology, as well as the desire to stay up-to-date with the most recent technology. Online sales of leisure and hobbies products represent 15% of all e-commerce sales.
When asked about the factors that drive shoppers to shop online, 57% of UK consumers said convenience was the primary reason. This is followed by 48% who cited price comparison, and 37% who indicated they were seeking special discounts or offers. These results suggest that shoppers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Shopping online has become a daily part of the lives of many UK residents. About half of UK residents aged 65 and older have made a purchase on the internet in the last year. With a variety of payment methods available, shoppers can also choose the best time and method for their items to be delivered.
There are many reasons to shop online Some of the most common include convenience, price, and availability. In fact, 57% of online shoppers mention convenience as the primary motive behind their shopping. In addition, 48% mentioned lower prices as a benefit, while 37% mentioned an increased selection of choices as well.
UK consumers are also becoming more environmentally conscious in their online shopping habits. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They might even take action if they believe that their packages are not being delivered in environmentally friendly packaging.
In addition to reducing their environmental impact, some consumers are also trying to make their online shopping experience more personal. For instance, 35 percent of UK customers have purchased clothing, footwear, or accessories from a retailer with their size information stored on file. This lets them skip the return process and get what they want quicker.
It is interesting to know that UK shoppers have been reported to be more willing than ever before to wait for online orders. This could be due to the fact that UK consumers are more accustomed to the slow delivery times and know the length of time it takes to receive an item through the mail.
3. Online shopping in the UK depending on the age group
Shopping online in the UK is a popular activity for many people. Accessories and clothing are the most popular purchases followed by food items, and entertainment such as movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is because consumers find these events very convenient. It is also simple to compare prices and items online when making these types of purchases.
It is crucial to remember that online shoppers are diverse and this makes it crucial for ecommerce companies to know what is the best online shopping in uk their customers are looking for when purchasing products. In addition to this, it is also important to be aware of how much time each age group is spending shopping online. For example the younger generation is far more likely to purchase on mobile devices than any other age group. This is due to the fact that this age group is busy and uses multiple devices to accomplish online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by advertising on the internet. They are also more likely to visit stores on the high street to look at and feel items before making purchases. However, this doesn't mean that they will not buy online because the convenience and ease of use of online shopping is extremely appealing to them.
A second interesting factor to take into consideration when shopping online is that older people are more likely than younger generations to anticipate and expect free shipping on all their purchases. They are also more likely to drop carts if shipping costs seem excessive. In addition, 61% of people over 55 claim that they will add additional items to their cart in order to get the free delivery threshold.
4. Online shopping in the UK in accordance with gender
In the UK both genders are equally likely to shop online. However, women are more likely to make big purchases, like furniture or electrical appliances, than men. Both groups tend to spend more on clothing products, home and garden items, consumer electronics, and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were affected by the response of retailers to the COVID-19 crisis. 69% of these customers looked for brands that supported and collaborated with their local community.
Clothing and shoes are the most sought-after items for online shopping figures uk shopping in the UK. In fact, a whopping 62 percent of female British online shoppers purchased these items in the year 2020. However, online sales aren't restricted to the clothing sector, with a variety of other products available like kitchenware, jewellery and sports items.
As a result, online shopping is becoming more popular as a way to find the best prices on these products. Some analysts predict that by 2024, the sales from e-commerce could be more than a third of all retail sales.
Some retailers are struggling with the rising popularity of online shopping uk sites shopping, while others are prospering. Online sales are booming in health and wellness, home and garden, online shopping figures uk and consumer electronic.
The trend of buying these items online is expected to continue expand in the coming years. With the number of people with access to the internet increasing It is expected that more and more people will turn to online shopping in the near future. As online shopping grows more popular, merchants must ensure that their sites are optimized for mobile devices. They should also provide an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European online marketplace. Its consumers are influenced by convenience, price and a wide range of products when they shop online. These factors make it a great location for retailers looking to improve their online presence and provide seamless shopping.
During the COVID-19 pandemic online sales grew dramatically because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued following the outbreak as consumers continue to shop online as an alternative.
Online shopping is an important aspect of UK retail and certain estimates suggest that it could account for three-quarters of retail sales by 2024. This growth is driven by increasing consumer adoption of ecommerce and technological advancements.
In the UK, 57% of shoppers who shop online say convenience is the primary factor driving them to shop online. The 48% who say it's easier to find bargains and special offers, and the 37% who claim that there's a greater selection of products online are closely behind. In Europe more than half of consumers cite lower prices as a key reason for them to purchase online.
Consumers are also open to trying new brands and products when they shop online. Nearly 25% of shoppers online have bought products they have never bought on the high-street previously, and a majority are eager to try new items when purchasing from a marketplace like Amazon. Pay-as-you-go checkouts are a popular choice for UK shoppers with 29 percent of online shoppers choosing the buy now pay later option over the last year.
A strong online return policy for the UK is also a key aspect of e-commerce. The majority of shoppers (59 percent) will research the returns policy of a retailer prior purchasing, and a majority will expect the seller to be responsible for both arranging and paying for return shipping.
