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Online Shopping Figures For the UK
Since its infancy the market for online shopping has continued to grow. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.
Shopping online is a popular method for consumers to look up brands and make purchases. 45percent of customers prefer to "buy online and then pick it up at the store". This is a shift in the way people shop that brick-and-mortar stores should be aware of.
1. Online retail sales in the UK
There's no doubt that sales on retail websites have grown significantly in the UK over recent years. In fact, according to 2023 statistics the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This growth is fueled by the changing habits of consumers and the adoption of digital transformation technologies by retailers. Brick and mortar shops are losing popularity as consumers increasingly turn to online retailers.
With this in mind, it's essential for both pureplay and omni channel retailers to know what motivates consumers to buy online. To help you understand online Shopping figures uk this, we've compiled a collection of retail sales figures and stats that are both eye-opening and informative.
Fashion is the most sought-after retail industry in the UK accounting for 28 percent of all ecommerce sales. This is probably due to a greater variety of products available and the convenience of being able to try on clothes without having to leave your home. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is likely because of the constant demand for new gadgets as well as the desire to stay current with the latest technologies. Online sales of leisure and hobby products account for 15% of all e-commerce sales.
When asked about the reason they shop online, 57% said it was because of convenience. In addition, 48% of them cited price comparison and 37% of them said they were looking for discounts or special deals. These findings suggest that UK shoppers are less price-driven than their European counterparts, and are more focused upon convenience and a broad product range.
2. Online shopping online uk in the UK
Online shopping is a common part of life for many UK residents. Nearly half of UK people aged 65 and older have made a purchase online in the past year. With a variety of payment methods available customers can also decide the best time and method for their purchases to be delivered.
There are many reasons for online shoppers to shop, some of the most common include convenience, price, and availability. In fact, 57% of online shoppers cite convenience as the main motive behind their shopping. In addition, 48% mentioned lower prices as another benefit, while 37% mentioned an increased selection of options.
UK consumers are also becoming more environmentally conscious with regards to their online shopping habits. For instance, 79 percent of UK online shoppers say they recycle boxes and other packaging materials that they use in their purchases. They may decide to take action if their purchases are not packaged in an environmentally green manner.
Some customers are looking to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also reduce their carbon footprint. For instance, 35% of UK customers have bought clothes, footwear, and accessories from a retailer who has their size information saved. This allows them skip the return process, and to purchase what they want quicker.
It is interesting to note that UK customers are reported to be more willing to wait for online orders than they were during the pandemic. This could be because they are more used to the longer delivery times and are more aware of how long it takes for the item to be delivered via the mail.
3. Online shopping in the UK in accordance with the age range
Shopping online is a huge hit in the UK. The most popular items to purchase are clothes and accessories followed by groceries and then media like movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely practical for shoppers. It is also easy to compare prices and items on the internet when making these kinds of purchases.
It is crucial to understand that online shoppers are a diverse group. This makes it essential for ecommerce companies to understand the type of customer they are searching for when buying products. It is also important to understand how much time each segment of customers spends online. The younger generation, for instance, is more likely to use mobile devices to shop than other groups. This is due to the fact that this age group is time-poor and will use multiple devices to complete online tasks.
The older generation tends to be more conservative in their purchasing habits and less influenced by online advertising. They also prefer visiting high-street stores to feel and touch products before making a final decision. This does not mean they will not buy online. The convenience and ease of online shopping are still appealing.
Another interesting aspect to think about when it is about online shopping is that older generation is more likely to anticipate and expect free delivery on all purchases. They are also more likely to drop carts if shipping charges seem excessive. In addition 61% of those over 55 say that they will add more items to their carts in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make large purchases, such as electrical and furniture. Both groups are more likely to shop for fashion as well as health and beauty, home and garden, and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by how a company responded to the COVID-19 pandemic with 69% of them searching for brands that support and collaborate with their local communities.
Shoes and clothing are among the most sought-after items to buy online in the UK. In fact, 62 percent of female British online shoppers purchased these items in 2020. Online sales aren't only limited to clothing. Other items such as kitchenware, jewellery and sports goods are also available.
This is why online shopping is becoming more popular as a way to get the best deals on these products. Some analysts believe that by 2024, the sales from e-commerce could be almost one third of retail sales.
Some retailers are struggling with the rising popularity of online shopping, whereas others are prospering. Online sales are booming in fashion, health and wellness gardening, home and garden and consumer electronics.
In the near future, online shopping for these items is expected to continue to grow. With the number of people having access to the internet growing, it is expected that more and more people will turn to online shopping in the near future. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European ecommerce market. When it comes to online shopping, the UK's consumers are influenced by price, convenience, and a variety of products. These factors make it an ideal place for retailers to build their online presence and provide a seamless online shopping experience.
During the COVID-19 Pandemic, online sales grew dramatically as people sought out secure and convenient options for shopping. This trend has continued following the pandemic, as consumers continue to shop online Shopping figures uk as an alternative.
Shopping online is a significant component of UK retail and some estimates suggest that it will make up one-third of sales by 2024. This growth is a result of the increasing adoption of e-commerce by customers and technological advancements.
57% of UK online shoppers say that convenience is the primary reason they shop online. This is closely followed by 48% who state that it is easier to find deals and special offers as well as 37% who claim that there's a wider selection of products that are available online. In Europe, a higher proportion of consumers cite lower prices as a major reason for them to purchase online.
The online shoppers are also keen to test new products and brands. Almost 25% of online shoppers have bought items they've never purchased in a store previously, and a majority are willing to try new products when shopping online sites clothes on an online marketplace like Amazon. Pay-as-you-go checkouts are a common choice for UK customers with 29 percent of shoppers using a buy now pay later option in the last year.
A solid return policy for online purchases for the UK is also a crucial aspect of ecommerce. The majority of online shoppers (59%) will research the returns policy of a retailer prior purchasing, and a majority will expect the retailer to be responsible for both organizing and paying for return shipping.
