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Online Shopping Figures For the UK
Since its humble beginnings the market for online shopping has continued to grow. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Online shopping is a popular method for consumers to research brands and make purchases. 45% of customers prefer to "buy online and then pick it up in-store". This is an interesting change in the way people shop that bricks-and-mortar stores should be aware of.
1. Retail sales online in the UK
There's no doubt that retail sales online have increased significantly in the UK over recent years. According to the 2023 statistics, the B2C market for online shopping is expected to reach $120 billion next year. This growth is fueled by shifting consumer habits and the use of digital transformation technologies by retailers. As a result bricks and mortar stores are seeing a decline in popularity as more customers prefer online stores for their purchases.
To achieve this, it is important that both pureplay and omnichannel retailers know what drives shoppers to purchase online. To assist you in this, we've created an assortment of sales figures and stats that are both eye-opening and informative.
Fashion is the most popular retail sector in the UK accounting for 28 percent of all e-commerce sales. This is likely due to the wide selection of products and online shopping figures Uk the ease of trying on clothes without leaving home. Electronics comes in second, with 16% examples of online shopping e-commerce sales. This is due to the constant demand for new devices, as well as the desire to stay up-to-date with the latest technology. Leisure and hobbies are also a favorite purchase online, with 15% of all e-commerce sales.
When asked why they shop online, 57% said it was because of convenience. In addition, 48% of them cited price comparison, while 37% said they were looking for discounts or special offers. These results suggest that shoppers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a wide product range.
2. Online shopping in the UK
Online shopping is becoming a part of the daily routine for many UK consumers. Be it for electronics, groceries or even clothes - more than half of UK residents over the age of 65 have made a purchase on the internet in the past year alone. Shoppers can choose from a variety of payment options and also decide when and how their products delivered.
While there are many reasons for online shoppers to shop Some of the most popular are convenience, price, and availability. In fact 57% of shoppers who shop online say that convenience is the primary reason for their shopping habits. Then, 48% cited lower prices as another benefit, while 37% mentioned an increased selection of options as well.
Online shopping habits of UK customers are also becoming more eco-conscious. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They can be able to take action if they find that their purchases are not packaged in an environmentally friendly manner.
In addition to reducing their impact on the environment, some consumers are also trying to make their online shopping experience more personal. For instance 35% of UK customers have purchased clothes or footwear from a retailer with their size information on file. This allows them to avoid the return process, and to purchase what they want faster.
Incredibly, UK shoppers are reported to be more willing to wait for their online Shopping figures uk orders than they were during the pandemic. This could be due to the fact that UK shoppers are more accustomed to the slow delivery times and know the length of time it takes to receive an item through the mail.
3. Online shopping in the UK by the age group
Online shopping is very popular in the UK. Clothes and accessories are the most sought-after purchases followed by groceries and media like music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. It is also simple to compare prices and products online when making these kinds of purchases.
It is crucial to understand that online shoppers are very diverse and this makes it crucial for ecommerce companies to know what their customers are looking for when purchasing products. Additionally, it is also important to be aware of the amount of time each age group is spending shopping online. The younger generation, for example is more likely to use mobile devices to shop than other groups. This is due to the fact that this age group is constrained in time and will utilize multiple devices to accomplish online tasks.
The older generation are, however, likely to have more conservative purchasing habits and are less swayed by online advertising. They also prefer to visit high-street stores to experience products before making a final decision. However, this doesn't mean they won't shop online. The convenience and ease of online shopping remain very appealing.
Another interesting aspect to be considered when shopping online is that older generations are more likely than younger generations to expect and request free shipping on all their purchases. They are also more likely to leave carts if shipping charges seem excessive. Furthermore, as many as 61% of those over 55 say they'll add additional items to their shopping carts in order to meet the free delivery threshold.
4. Online shopping in the UK by gender
In the UK, men and women are equally likely to shop online. However women are more likely to make large purchases, like furniture or electrical appliances, than men. Both groups are also more likely to shop for fashion, health and beauty gardening, home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were affected by the response of retailers to the COVID-19 outbreak. 69% of those shoppers looked for brands that supported and collaborated with their local community.
The most sought-after online purchasing items in the UK are shoes and clothing. In fact, 62 percent of British women who shop online bought these items by the year 2020. However the online sales don't just apply to the clothing sector with a wide range of other products on sale, like kitchenware, jewellery and sports items.
Shopping online is becoming increasingly popular to find best deals. Some analysts estimate that by 2024 online sales could make up nearly a third of retail sales.
While some retailers are struggling to deal with the rise in online sales, others are flourishing. In particular the online market is booming for health, fashion and beauty gardening, home and garden, and consumer electronics.
The trend of buying these items online is likely to continue to increase in the coming years. With the number of people with access to the internet continuing to increase it is expected that more customers will opt for online shopping in the future. With the growing popularity of this method of shopping, it is crucial for retailers to ensure that their websites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is among the top European online marketplaces. The customers are influenced by the ease of shopping, the price and a variety of goods when they shop online. These factors make it a great location for retailers looking to improve their web presence and provide an easy shopping experience.
During the COVID-19 pandemic, online sales increased significantly as people opted for secure and convenient alternatives to in-store purchases. This trend has continued following the pandemic as consumers continue to shop online as an alternative.
Online shopping is a major part of the UK retail economy Some estimates suggest that it could account for three-quarters of all retail sales by 2024. This growth is driven by the increasing popularity of ecommerce among consumers and technological advancements.
In the UK, 57% of online shoppers say convenience is the primary reason they shop online. The 48 percent who say it's easier to find deals and special deals and the 37% who claim there's a wider selection of merchandise available online are behind. In Europe, a higher proportion of shoppers cite the lower cost as a primary reason for them to purchase online.
Consumers are also open to trying new brands and products when they shop online. Nearly 25% of online shoppers have bought products they've never purchased on the high street before, and half are eager to try new products when they shop on an online marketplace like Amazon. Pay-as-you-go checkouts are a common choice for UK shoppers with 29% of online shoppers using a buy now pay later option in the past year.
Additionally, a robust online return policy is a crucial aspect of the e-commerce environment in the UK. The majority of online buyers (59 percent) will check a retailer's returns policy before purchasing, and more than half will expect a retailer to be responsible for both arranging and paying for return shipping.
