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Online Shopping Figures For the UK
Since its infancy the market for online shopping has grown steadily. This is especially evident in the UK, where ecommerce represents 20% of retail sales.
Shopping online is a popular method for consumers to look up brands and make purchases. 45percent of consumers prefer to "buy online and then pick it up in store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should take note of.
1. Retail sales online in the UK
It's no secret that sales of online retail in the UK have grown significantly over the past few years. In fact, according to 2023 statistics the B2C e-commerce market is expected to reach nearly $120 billion by the end of next year. This increase is the result of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as consumers increasingly shop online.
To achieve this, it's essential that both pureplay and omnichannel retailers understand what draws customers to buy online. To help you do this, we've put together an assortment of retail sales figures and statistics that are both eye-opening and Online Shopping Figures Uk informative.
Of all the retail sectors, fashion is the most popular with 28 percent of all sales made through e-commerce in the UK. This is probably due to the wider range of items accessible and the convenience of being able to try on clothes without having to leave the comfort of your home. Electronics is second with 16% of e-commerce sales. This is likely because of the constant need for new devices, as well as the desire to stay current with the most recent technology. Online sales of leisure and hobbies products represent 15% of all online sales.
When asked why they shop online, 57% said it was because of convenience. This is followed by 48% who mentioned price comparison and 37% said they were looking for special deals or discounts. These findings suggest that UK shoppers are less driven by price than their European counterparts and are more focused on convenience and a broad product variety.
2. Online shopping in the UK
Online shopping has become a daily part of the lives of many UK residents. Nearly half of UK people aged 65 and older have made a purchase online in the past year. Shoppers can select from a range of payment options and decide when and how to ship to ireland from uk their items delivered.
Price, convenience and accessibility are among the top reasons why consumers shop online. In fact, 57% of online shoppers say that convenience is the primary motive behind their shopping. In addition, 48% mentioned lower prices as another advantage, while 37% cited the availability of more choices as well.
Online shopping habits of UK customers are also becoming increasingly environmentally conscious. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They may even take action if they feel their deliveries are not being packaged in environmentally friendly ways.
Some customers wish to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance, 35 percent of UK customers have purchased clothing, footwear, or accessories from a retailer with their size information stored on the file. This lets them avoid the return process and get what they want faster.
It is interesting to consider that UK shoppers have been reported to be more willing than ever to wait for online orders. This could be due to the fact that UK consumers are more accustomed to the slow delivery times and know the length of time it takes to receive an item through the mail.
3. Online shopping in the UK according to the age group
Shopping online is a huge hit in the UK. The most popular items to purchase are clothing and accessories, followed by groceries, and finally media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that consumers find these events very convenient. Online comparisons of products and prices are also possible when purchasing these items.
It is crucial to understand that online shoppers are diverse and this makes it essential for ecommerce companies to know what their customers are seeking when they purchase products. In addition to this it is important to be aware of the amount of time each age group spends shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other group. This is due to the fact that the younger generation is less time-conscious and will make use of multiple devices to accomplish online tasks.
Older generations tend to be more cautious in their buying habits and less influenced by online advertisements. They also prefer visiting high-end stores to feel and touch products before making a purchase. But this doesn't mean that they don't shop online, as the convenience and ease of use of Online Shopping Figures Uk shopping is extremely appealing to them.
A second interesting factor to be considered when shopping online is that older people are more likely than younger generations to expect and request free shipping on all of their purchases. In addition, they are more likely to abandon their carts if they believe that shipping costs are prohibitive. Additionally, 61% of those over 55 say they'll add additional items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK by gender
Women and men in the UK are equally likely to shop for products on the internet. However women are more likely to make big purchases, such as electrical appliances or furniture, than men. Both groups are more likely to purchase clothing products, home and garden items consumer electronics, as well as products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of those customers looked for brands that supported and were in close contact with their local community.
The most popular online shopping products in the UK are clothing and shoes. In fact, 62% of female British online shoppers purchased these items in the year 2020. Online sales aren't just only limited to clothing. Other products such as jewellery, kitchenware and sports equipment are also available.
In the process, online shopping is becoming more popular as a way to find the best prices on these products. In fact, some analysts predict that ecommerce sales will make up nearly one-third of all retail sales in 2024.
While some retailers are struggling to deal with the rise in online shopping, other are thriving. Online sales are booming in fashion, health and wellness as well as home and garden and consumer electronics.
In the future, online shopping for these items is expected to continue to grow. As the number of internet users is growing it is anticipated that online shopping will increase in popularity in the near future. With the growing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is among the most important European ecommerce markets. When it comes to online shopping, the UK's consumers are influenced primarily by price, convenience, and the variety of items. These factors make it a great spot for retailers who wish to invest in their web presence and offer seamless shopping.
During the COVID-19 Pandemic, online sales increased dramatically because consumers were looking for safe and convenient options for shopping. This trend has continued post-pandemic, as consumers continue to choose online shopping as a viable alternative.
Online shopping is an important part of UK retail, and certain estimates suggest that it will account for a third of retail sales by 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and advances in technology.
57% of UK online shoppers believe that convenience is the main reason they shop online. This is followed by 48% who state that it is easier to discover special deals and offers and 37% of shoppers say there is a wider range of products that are available online. This contrasts with Europe, where a greater proportion of shoppers said that lower prices were the main reason behind their purchase online.
Online shoppers are also willing to try new products and brands. Almost a quarter of online shoppers have bought items they've never seen on the high-street previously, and a majority are eager to try new products when shopping on an online marketplace like Amazon. Buy now pay later checkouts are a common choice for uk online shopping sites like amazon customers, with 29% of online shoppers using a buy now pay later option over the last year.
A solid return policy for online purchases for the UK is also an important aspect of e-commerce. The majority of shoppers (59 percent) will look up the returns policy of a retailer prior purchasing, and a majority will expect the seller to be responsible for both the return and payment shipping.
