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Online Shopping Figures For the UK
The market for online retail has grown exponentially since its inception. This is particularly evident in the UK where ecommerce is responsible for 20% of retail sales.
Many consumers use online shopping to research brands prior to purchasing and 45% of them prefer to "buy online, then pick up in stores". This is a change in the way people shop that brick-and-mortar stores should be aware of.
1. Retail sales online shopping uk amazon in the UK
There's no denying that sales on retail websites have grown significantly in the UK in recent years. In fact, according to 2023 statistics the B2C market for e-commerce is set to hit almost $120 billion by the end of next year. This growth is due to shifting consumer habits and the adoption of digital transformation technologies by retailers. Bricks and mortar stores are gaining popularity as shoppers increasingly turn to online retailers.
With this in mind, it's crucial for both pureplay and omni channel retailers to understand what drives consumers to buy online. To assist you in this, we've created an assortment of retail sales figures and statistics that are both eye-opening and revealing.
Of all the retail sectors, fashion is the most sought-after and accounts for 28 percent of all sales made through e-commerce in the UK. This is likely due to the availability of a larger range of merchandise and the convenience of trying on clothes without leaving your home. Electronics comes in second with 16% of all the sales made through e-commerce. This is likely due to the constant demand for new gadgets and the need to keep up with latest technology. Hobbies and leisure products are also a favorite purchase online, accounting for 15% of all e-commerce sales.
When asked why they shop Online Shopping Figures Uk, 57% said it was because of convenience. This is followed by 48% who pointed to price comparison and 37% stated they were looking for special deals or discounts. These findings indicate that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a wide product variety.
2. Online shopping in the UK
Shopping online is now a regular part of life for many UK residents. More than half of UK residents aged 65 and older have made an online purchase within the last year. With a variety of payment options available buyers can also pick the best time and method for their items to be delivered.
Price, convenience and accessibility are among the top reasons consumers shop online. In fact, 57% of people cite convenience as their primary reason for purchasing online. Then, 48% cited lower prices as another benefit and 37% noted an increased selection of options.
UK consumers are also becoming more environmentally conscious in their shopping online. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They can be able to take action if they find that their purchases are not packaged in an eco ecologically friendly way.
In addition to decreasing their environmental impact, a few customers are also seeking to make their shopping experience more personal. For example, 35 percent of UK consumers have purchased clothes, footwear, and accessories from a retailer who stores their size information. This allows them to skip the return process and obtain what they want faster.
Incredibly, UK customers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be because UK consumers are more accustomed to the slower delivery time and understand the length of time it takes to receive an item via the mail.
3. Online shopping in the UK according to the age group
Online shopping in the UK is a very popular pastime for many people. Clothing and accessories are among the most popular items followed by groceries and entertainment such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These sales are extremely convenient for shoppers. It is also easy to compare prices and products online when making these types of purchases.
It is essential to realize that online shoppers come from a variety of backgrounds. This is why it is crucial for ecommerce companies to understand the demographics their customers are looking for when purchasing products. It is also crucial to understand how much time each group of shoppers spends online. For example the younger generation is far more likely to purchase on mobile devices than any other age group. This is due to the fact that this age group is very constrained in time and will utilize multiple devices to accomplish online tasks.
Older generations tend to be more cautious in their buying habits and less influenced by online advertising. They also prefer to go to high-end stores to touch and feel products before making a decision. However, this doesn't mean they won't shop online. The convenience and online shopping clothes uk cheap ease of online shopping are still appealing.
A second interesting factor to take into consideration when shopping online is that older generations are more likely than younger generations to expect and demand free shipping on all of their purchases. Additionally, they tend to drop their carts if they believe that shipping costs are prohibitive. Furthermore, as many as 61% of over 55s claim that they will add more items to their cart in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to shop for items on the internet. Women are more likely than men to make major purchases like electrical appliances and furniture. Both groups tend to spend more on clothing, home and garden products consumer electronics, as well as products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by the way a company responded to the COVID-19 epidemic, with 69% looking for brands that support and are in close contact with their local communities.
Shoes and clothing are the most requested items to buy online in the UK. In fact, 62 percent of British women who shop online purchased these items by 2020. Online sales aren't limited to clothing. Other products such as kitchenware, jewellery and sports items are also available.
As a result, online shopping is becoming increasingly popular as a method to find the best online shopping sites in uk for clothes prices on these products. Some experts estimate that by 2024 the sales from e-commerce could be almost one third of retail sales.
While some retailers struggle to cope with the increase in online sales, others are flourishing. Online sales are growing in fashion, online shopping uk cheap health and wellness, home and garden, and consumer electronic.
In the future the online shopping market for these items is expected to continue to grow. As the number of internet users continues to grow it is expected that online shopping will become more popular in the future. With the growing popularity of this method of shopping, it is important for retailers to ensure their websites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is one of the leading European eCommerce markets. When shopping online the British consumers are mostly influenced by price, convenience and the variety of items. These factors make it an ideal location for retailers to build their online presence and provide a seamless online shopping experience.
During the COVID-19 pandemic, online sales increased dramatically as consumers opted for safe and convenient alternatives to store purchases. This trend has continued post-pandemic as consumers continue to embrace online shopping as an attractive alternative.
Online shopping is a major aspect of UK retail and certain estimates suggest that it could comprise three-quarters of retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and technological advancements.
57% of UK online shoppers believe that convenience is the primary reason for them to shop online. The 48% who say it's easier to find bargains and special offers and the 37% who say that there's a greater selection of products online are closely behind. This contrasts with Europe, where a greater proportion of shoppers said that lower prices were the main reason behind their decision to shop online.
Consumers are also willing to try new brands and products when they shop online. Online shoppers are open to trying new products and brands. Half of them are willing to try new brands when they shop on marketplaces like Amazon. Pay-as-you-go checkouts are a popular choice for UK shoppers with 29 percent of shoppers using a buy now, pay later option over the last year.
A robust return policy on the internet for the UK is also an important aspect of ecommerce. The majority of online shoppers (59 percent) check the return policy of a retailer prior to purchasing, and nearly half expect the retailer to arrange and pay for return shipping.
