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Online Shopping Figures uk Shopping Figures For the UK
The online retail market has been growing continuously since its humble beginnings. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Shopping online is a popular method for shoppers to research brands and make purchases. 45percent of them prefer to "buy online and pick up in store". This is a shift in consumer habits that brick-and mortar shops should be aware of.
1. Online retail sales in the UK
It's no secret that online retail sales in the UK have risen significantly over the past few years. In fact, according to data from 2023 the B2C market for e-commerce is expected to grow to nearly $120 billion by next year. This increase is the result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as customers increasingly turn to online shop retailers.
With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives consumers to buy online. We've collected statistics and figures on retail sales that are both eye-opening and revealing to help you.
Fashion is the most sought-after retail industry in the UK accounting for 28 percent of all ecommerce sales. This is likely due to the availability of a wider range of merchandise and the convenience of trying on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is likely due to the constant demand for new gadgets and the desire to keep up with the most recent technology. Hobbies and leisure items are also popular items to purchase online, with 15% of all e-commerce sales.
When asked about the factors that drive consumers to shop online 57 percent of UK customers cited convenience as the primary driver. Then, 48% cited price comparison and 37% said they were looking for discounts or special offers. These results suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Online shopping is a common part of life for many UK residents. Be it for electronic gadgets, groceries, or fashion - almost half of UK residents over 65 have made a purchase online in the past year alone. With a variety of payment options available buyers can also pick how and when they want their purchases to be delivered.
Price, convenience and accessibility are among the top reasons customers shop online. In fact, 57% of people cite convenience as their primary reason to shop online. Then, 48% cited lower prices as another advantage, while 37% cited the availability of more options.
UK consumers are also becoming more eco conscious when it comes to their online shopping habits. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They can be able to take action if they find that their purchases are not packaged in a sustainable friendly manner.
Some consumers want to make their online shopping experience more personal. They are not only trying to reduce their environmental impact but also to reduce their carbon footprint. For instance 35 percent of UK customers have purchased clothing or footwear from a store that has their size information stored on the file. This lets them to skip the return process, and get what they need faster.
Interestingly, UK shoppers are reported to be more likely to wait for online orders than they were during the pandemic. This may be because they are used to the longer delivery times and are more aware of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK depending on the age group
Shopping online in the UK is a very popular pastime for many people. The most sought-after purchases are clothing and accessories, followed by groceries, and finally media like movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for consumers. Comparisons of products and prices are also feasible when making these purchases.
It is crucial to understand that online shoppers are diverse. This makes it vital for e-commerce businesses to know the type of customer they are searching for when buying products. It is also essential to know how long each segment of customers spends online shopping sites clothes cheap. For instance the younger generation is more likely to purchase on mobile devices than any other age group. This is due to the fact that the younger generation has less time and will make use of multiple devices to accomplish online tasks.
The older generations on the other hand tend to have more cautious purchasing habits and are less influenced by online advertising. They also tend to visit high street stores to feel and see products before making an purchase. But this doesn't mean that they won't buy online because the convenience and ease of online shopping is still attractive to them.
Another interesting aspect to consider when shopping online is the fact that older generations are more likely than younger generations to anticipate and demand free shipping on all of their purchases. They are also more likely to leave carts if shipping charges seem excessive. Moreover 61% of those over 55 say that they will add more items to their cart to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to shop for goods on the internet. Women are more likely than men to make big purchases such as electrical appliances and furniture. Both groups tend to spend more on fashion household and garden products as well as consumer electronics and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were affected by the response of retailers to the COVID-19 crisis. 69% of customers looked for brands that supported and were in close contact with their local community.
Shoes and clothing are among the most sought-after items for online shopping in the UK. In fact, a whopping 62% of female British online shoppers bought these items in 2020. Online sales are not limited to clothing. Other items such as jewellery, kitchenware and sports equipment are also available.
In the process, online shopping is becoming more popular as a way to get the best deals on these items. Some experts estimate that by 2024 the sales from e-commerce could be more than a third of all retail sales.
While some retailers are struggling to cope with the increase in online sales, others are flourishing. In particular, online sales are booming for health, fashion, beauty gardening, home and garden and consumer electronic.
In the near future the future, online shopping for these items is expected to increase. With the number of people having access to the internet increasing, it is expected that more and more people will turn to online shopping in the future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and Online Shopping Figures uk provide a secure and easy checkout process.
5. Online shopping in the UK, by region
The UK is a top European online retail market. When it comes to online shopping the customers of the UK are mostly influenced by convenience, price, and the wide variety of products. These factors make it a great location for retailers looking to improve their online presence and offer seamless shopping.
In the COVID-19 pandemic, online sales grew dramatically as consumers chose safe and convenient alternatives to store purchases. This trend has continued post-pandemic as consumers continue to choose online shopping as an attractive alternative.
Online shopping is a major component of UK retail, and some estimates suggest that it could make up a third of retail sales by 2024. This growth is driven by the increasing popularity of ecommerce among consumers and technological advancements.
In the UK 57% of shoppers who shop online mention convenience as the primary reason they shop online. This is followed closely by 48% who say that it is easier to discover special deals and offers, and 37% who say there's a wider selection of merchandise available online. This is in contrast to Europe where a higher proportion of shoppers stated lower prices as the primary reason for their purchase online.
Online shoppers are also eager to test new brands and products. Online shoppers are open to trying new products and brands. Half of them are willing to try new brands when they shop on marketplaces such as Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29% of online buyers have made use of this method in the past year.
Additionally, a strong online return policy is a vital aspect of the online shopping landscape in the UK. A majority of online buyers (59 percent) look up a retailer's return policy before purchasing, and nearly half expect the retailer to arrange and pay for return shipping.
