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Online Shopping Figures For Online shopping figures uk the UK
Since its humble beginnings the market for online shopping has grown steadily. This is evident especially in the UK where ecommerce accounts for 20% of retail sales.
Shopping online is a popular method for consumers to research brands and make purchases. About 45% of consumers prefer to "buy online and pick up in-store". This is a change in consumer habits that brick-and mortar stores should be aware of.
1. Retail sales online in the UK
There's no denying that retail sales online have risen substantially in the UK in recent years. According to data from 2023, the B2C online market is predicted to reach almost $120 billion next year. This growth is fueled by the changing habits of consumers and the adoption of digital transformation technologies by retailers. Bricks and mortar shops are gaining popularity as shoppers increasingly shop online.
With this in mind, it's important for both pureplay and omni channel retailers to understand what drives customers to purchase online. We've put together retail sales figures and stats that are both eye opening and informative to assist you.
Of all the sectors of retail of which supermarket is cheapest for online shopping fashion is the most sought-after, accounting for 28% of all e-commerce sales in the UK. This is likely due to the wider range of items that are available and the convenience of being capable of trying on clothes without leaving home. Electronics comes in second place with 16% of e-commerce sales. This is likely due to the constant demand for new gadgets and the need to keep up with latest technology. Online sales of hobbies and leisure products account for 15% of all e-commerce sales.
When asked why they shop online, 57% cited convenience. Then, 48% cited price comparison while 37% of them said they were looking for discounts or online shopping figures uk special offers. These findings suggest that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a wide product range.
2. Online shopping in the UK
Online shopping is becoming a regular part of the lives of many UK customers. It doesn't matter if it's for electronic gadgets, groceries, or fashion - almost half of UK residents over the age of 65 have made an online purchase in the past year alone. With a wide variety of payment options customers can also decide how and when they want their goods to be delivered.
Convenience, price and availability are among the top reasons consumers shop online. In fact, 57% of people cite convenience as their primary reason to shop online. In addition, 48% mentioned lower prices as another benefit and 37% noted an increased selection of options as well.
The habits of online shopping among UK consumers are also becoming increasingly environmentally conscious. For example 79 percent of UK online shoppers report recycling boxes and other packaging materials they have purchased from their purchases. They might even take action if they believe that their packages are not being delivered in environmentally friendly packaging.
In addition to lessening their impact on the environment, some consumers are also trying to make their shopping experience more personal. For example, 35% of UK customers have purchased clothing, footwear, and accessories from a retailer that stores their size information. This lets them to avoid the return process, and get what they need quicker.
It is interesting to note that UK shoppers are reported to be more willing to wait for online orders than they were during the pandemic. This could be because UK customers are more used to the slow delivery times and understand the length of time it takes to receive an item through the mail.
3. Online shopping in the UK in accordance with the age group
Online shopping is very popular in the UK. The most popular purchases are clothes and accessories, followed by groceries and then media such as music and movies. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that consumers find these events very convenient. Online comparisons of prices and products are also possible when purchasing these items.
It is essential to realize that online shoppers come from a variety of backgrounds. This is why it is crucial for online retailers to know what their target audience is seeking when they purchase products. It is also crucial to understand how much time each type of consumer spends online. The younger generation, for instance is more likely to use mobile devices to shop than other groups. This is due to the fact that the younger generation is time-poor and uses a variety of devices to accomplish online tasks.
Older generations tend to be more cautious in their buying habits and less influenced by online advertising. They also prefer to visit shops in the high street to feel and touch products before making a decision. However, this doesn't mean that they won't buy online due to the convenience and stress-free nature of online shopping remains extremely appealing to them.
Another important aspect to take into consideration when shopping online is that older generations are more likely than younger generations to expect and request free shipping on all their purchases. They are also more likely to drop carts when shipping costs appear excessive. Moreover, 61% of those over 55 say that they will add more items to their carts in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make major purchases such as furniture and electrical appliances. Both groups are more likely to purchase clothing products, home and garden items as well as consumer electronics and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by how a company responded to the COVID-19 pandemic with 69% of them looking for brands that support and collaborate with their local communities.
The most sought-after online purchasing products in the UK are footwear and clothing. In fact 62% of British women who shop online will purchase these items by the year 2020. Online sales aren't only limited to clothing. Other items like kitchenware, jewelry, and sports items are also available.
Shopping online is becoming increasingly popular to find best deals. In fact, some analysts have predicted that online sales will account for nearly one-third of all retail sales in 2024.
Some retailers are struggling with the rising popularity of online shopping, whereas others are thriving. Online sales are increasing in fashion, health and wellness, home and garden, and consumer electronics.
In the near future, online shopping for these items is expected to continue to grow. As the number of people who use the internet is growing it is expected that online shopping will increase in popularity in the future. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their sites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is among the leading European online marketplaces. When shopping online, the UK's consumers are influenced by convenience, price, and a variety of products. These factors make it an ideal location for retailers to improve their online presence and provide a seamless online shopping figures uk shopping experience.
During the COVID-19 Pandemic, online sales increased dramatically as consumers chose safer and more convenient alternatives to store purchases. This trend has remained in place post-pandemic as consumers continue to use online shopping as a viable alternative.
Shopping online is a significant part of UK retail and certain estimates suggest that it will account for one-third of sales by 2024. This growth is a result of the increasing adoption of ecommerce by consumers and technological advances.
In the UK 57% of online shoppers say convenience is the primary reason for them to shop online. The 48% who say it's easier to find bargains and special offers, and the 37% who claim there's a wider selection of merchandise available online are behind. This is in contrast to Europe where a higher percentage of consumers stated lower prices as the main reason behind their decision to shop online.
The famous online shopping sites for clothes shoppers are also keen to test new brands and products. Online customers are willing to try new products and brands. Half of people are willing to do so when they shop on marketplaces such as Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of online shoppers have made use of this option in the past year.
In addition to this, a strong online return policy is an essential aspect of the online shopping landscape for the UK. The majority of online shoppers (59%) look up a retailer's return policy before purchasing, and nearly half expect the retailer to arrange and pay for return shipping.
