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Online Shopping Figures For the UK
Since its humble beginnings, the online retail market has grown steadily. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.
Online shopping is a popular method for shoppers to explore brands and purchase. About 45% of customers prefer to "buy online and then pick it up in-store". This is a shift in consumer habits that brick-and mortar shops should be aware of.
1. Online retail sales in the UK
It's not a secret that online sales of merchandise have risen significantly in the UK in recent years. In fact, according to 2023's statistics, the B2C e-commerce market is expected to reach nearly $120 billion by next year. This growth is a result of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar shops are losing popularity as consumers increasingly turn to online retailers.
To achieve this, it is important that both pureplay and omni-channel retailers understand what draws customers to buy online. To assist you in this, we've compiled an assortment of retail sales figures and stats that are both eye-opening and revealing.
Of all the retail industries of which fashion is the most well-known with 28 percent of all sales on e-commerce in the UK. This is likely due to the availability of a wider variety of items and the convenience of trying on clothes without leaving the house. Electronics is second with 16% of online sales. This is probably due to the constant need for new devices, as well as the desire to stay up-to-date with the most recent technology. Hobbies and leisure products are also a popular purchase on the internet, accounting for 15% of all online sales.
When asked about the factors that drive consumers to shop online 57 percent of UK customers cited convenience as the main reason. Then, 48% cited price comparison while 37% stated that they were looking for discounts or special offers. These findings suggest that UK consumers are less influenced by price than their European counterparts, and are more focused upon convenience and a broad product selection.
2. Online shopping in the UK
Online shopping has become a daily aspect of life for a lot of UK residents. Be it for groceries, electronics, or fashion - almost half of UK residents over the age of 65 have made a purchase on the internet in the last year. Shoppers can pick from a wide range of payment options, and choose when and how they want their purchases delivered.
Convenience, price and availability are among the top reasons customers shop online. In fact, 57% of shoppers who shop online mention convenience as the primary motive behind their shopping. Then, 48% cited lower prices as another benefit, while 37% mentioned an increased selection of choices as well.
UK consumers are also becoming more environmentally conscious when it comes to their shopping online. For instance, 79 percent of UK online shoppers say they recycle boxes and other packaging materials that they use in their purchases. They may take action if their orders are not packaged in an environmentally ecologically friendly way.
Some customers are looking to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For instance 35% of UK customers have bought clothing, footwear, and accessories from a retailer who stores their size information. This allows them to bypass the return process and get what they want faster.
Interestingly, UK shoppers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because UK consumers are more accustomed to the longer delivery time and know the length of time it takes to receive an item through the mail.
3. Online shopping in the UK according to the age group
Online shopping is very popular in the UK. Clothes and accessories are the most sought-after purchases followed by groceries and entertainment such as music and movies. us online shopping sites for clothes shopping is very popular in the UK, especially during the annual Black Friday sales and Online Clothes Shopping Sites Uk Christmas sales. These events are extremely convenient for shoppers. It is also easy to compare prices and products online when making these kinds of purchases.
It is crucial to understand that online shoppers are very diverse, which is why it is crucial for e-commerce companies to know what their target market is seeking when it comes to purchasing products. Additionally it is important to be aware of the amount of time each age group spends shopping online. For instance the younger generation is more likely to purchase on mobile devices than any other age group. This is because this age group is time-poor and will use multiple devices to accomplish online tasks.
The older generations on the other hand tend to have more conservative buying habits and are less affected by the online ads. They also tend to visit stores on the high street to look at and feel products before making a purchase. But this doesn't mean they will not buy online because the convenience and ease of use of online shopping Figures uk shopping is still very appealing to them.
Another interesting aspect to think about when it comes to online shopping is that older generations are more likely to expect and demand free delivery on all their purchases. They are also more likely to drop carts when shipping costs appear excessive. Moreover 61% of those over 55 say they'll add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make major purchases such as electrical appliances and furniture. Both groups tend to spend more on fashion, home and garden products consumer electronics, as well as cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by how the retailer has responded to the COVID-19 pandemic, with 69% of them searching for brands that support and work closely with their local communities.
The most popular online shopping products in the UK are shoes and clothing. In fact, 62 percent of female British online shoppers purchased these items in the year 2020. Online sales aren't only limited to clothing. Other items such as kitchenware, jewellery and sports goods are also available.
As a result, online shopping is becoming increasingly popular as a way to find the most affordable prices on these items. In fact, some analysts predict that online sales will account for nearly one-third of all retail sales by 2024.
While some retailers struggle to keep up with the growth in online shopping, others are thriving. Online sales are growing in health and wellness as well as home and garden and consumer electronics.
In the future the future, online shopping for these items is expected to increase. With the number of people who have access to the internet increasing it is expected that more and more people will turn to online shopping in the near future. With the growing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is among the top European eCommerce markets. The majority of its customers are influenced the convenience, affordability and wide range of products when they shop online. These factors make it an ideal spot for retailers who wish to improve their web presence and provide a seamless shopping experience.
During the COVID-19 epidemic, online sales increased significantly because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued after the outbreak as consumers continue to buy online as an alternative.
Online shopping is a major aspect of UK retail, and certain estimates suggest that it could account for three-quarters of retail sales by 2024. This growth is fueled by the growing popularity of e-commerce among consumers and advancements in technology.
In the UK, 57% of online shoppers cite convenience as the main reason for them to shop online. The 48 percent who claim it's easier to find bargains and special offers and the 37% who claim that there's a greater selection of products online are closely behind. This contrasts with Europe where a higher proportion of shoppers said that lower prices were the key driver for their decision to shop online.
Consumers are also open to trying new brands and products when they shop online. Almost 25% of online shoppers have purchased products that they have never bought on the high-street previously, and a majority are willing to test new products when they shop on the marketplaces like Amazon. Pay-as-you-go checkouts are a common choice for UK customers with 29 percent of online shoppers choosing the buy now pay later option in the last year.
A solid return policy for online purchases for the UK is also a key aspect of ecommerce. A majority of online buyers (59%) check the return policy of a retailer prior to buying, and nearly half of them expect the seller to arrange and pay for return shipping.
