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Online Shopping Figures For the UK
The market for online retail has been growing continuously since its inception. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
online shopping figures Uk shopping is a popular method for consumers to look up brands and make purchases. 45% of consumers prefer to "buy online and pick up in-store". This is a change in the way people shop that brick-and-mortar shops must be aware of.
1. Online sales of retail in the UK
It's not difficult to see that sales of online retail in the UK have risen significantly in the last few years. According to 2023 statistics the B2C e-commerce market is expected to grow to nearly $120 billion by the year 2023. This increase is the result of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. In the end bricks and mortar shops are experiencing a decline in popularity as more shoppers prefer online stores for their purchases.
With this in mind, it's essential for both omni channel and pureplay retailers to know what motivates customers to purchase online. We've collected retail sales figures and stats that are both eye opening and informative to assist you.
Of all the sectors of retail of which fashion is the most popular, accounting for 28% of all e-commerce sales in the UK. This is probably due to a wider selection of products that are available and the convenience of being in a position to try on clothes without having to leave the comfort of your home. Electronics is second, with 16% of e-commerce sales. This is likely because of the constant need for new gadgets, as well as the desire to keep up with the latest technology. Online sales of leisure and hobbies products represent 15% of all ecommerce sales.
When asked why they shop online, 57% of respondents mentioned convenience. Then, 48% cited price comparison, while 37% of them said they were looking for discounts or special offers. These results suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Shopping online is now a part of the daily routine for many UK consumers. Nearly half of UK residents aged 65 or older have made a purchase on the internet in the past year. Shoppers can select from a range of payment options and also decide the time and method they'd like their products delivered.
Convenience, price and availability are among the top reasons why shoppers shop online. In fact, 57% of people cite convenience as their main reason for shopping online. Another 48% cited lower prices, while 37% said they have a wider selection of choices.
Online shopping habits of UK customers are also becoming more environmentally conscious. 79% of UK customers recycle boxes and other packaging material from their online purchases. They can decide to take action if their purchases are not packaged in an environmentally friendly manner.
In addition to decreasing their environmental impact, a few customers are also seeking to make their shopping experience more personal. For example, 35% of UK customers have purchased clothes, footwear, or uk online shoe shopping websites accessories from a retailer that has their size information stored on the file. This lets them avoid the return process and obtain what they want faster.
It is interesting to note that UK shoppers have been reported to be more eager than ever to wait for online orders. This could be due to the fact that British consumers are more accustomed to the slow delivery times and are aware of the length of time it takes to receive an item through the mail.
3. Online shopping in the UK according to the age group
Shopping online is a huge hit in the UK. The most popular items to purchase are clothing and accessories, followed by groceries and then media like movies and music. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are extremely convenient for consumers. Comparisons of prices and products are also possible when purchasing these items.
It is important to know that online shoppers are a diverse group. This is why it is crucial for ecommerce companies to understand the demographics their customers are searching for when buying products. It is also essential to know how long each group of shoppers spends online. For instance, the younger generation is more likely to shop on mobile devices than any other age group. This is because this age group is busy and uses multiple devices to complete online tasks.
The older generation on the other hand tend to have more cautious buying habits and are less influenced by online advertising. They also prefer visiting high-street stores to feel and touch products before making a final decision. This doesn't mean that they will not buy online. The convenience and ease of online shopping remain very appealing.
Another interesting aspect to be considered when shopping online is that older people are more likely than younger generations to anticipate and expect free shipping on all their purchases. They are also more likely to leave carts if shipping charges seem excessive. Additionally, 61% of people over 55 claim that they will add more items to their cart in order to meet a free delivery threshold.
4. Online shopping in the UK depending on gender
Both genders in the UK are equally likely to purchase items online. However women are more likely to make large purchases, such as furniture or electrical appliances, than men. Both groups are more likely to shop for fashion, health and beauty gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were affected by the response of retailers to the COVID-19 outbreak. 69% of these customers were looking for brands that backed and collaborated with their local communities.
Shoes and clothing are the most sought-after items for cheap online clothing stores with free shipping worldwide shopping in the UK. In fact, 62% of female British online shoppers bought these items in 2020. However, online sales aren't restricted to clothing and there are a myriad of other items available, such as kitchenware, jewellery, and sports equipment.
Shopping online has become increasingly popular to find the most affordable bargains. Some analysts estimate that by 2024 the sales from e-commerce could be more than a third of all retail sales.
Some retailers are struggling with the growth of online shopping, while others are prospering. In particular the online market is booming for health, fashion and beauty as well as gardening and home as well as consumer electronics.
The trend for buying these products online is expected to continue to increase in the coming years. With the number of people who have access to the internet growing It is expected that more and increasing numbers of people will be turning to online shopping in the future. With the growing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and that they provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is one of the top European eCommerce markets. When shopping online the customers of the UK are influenced by convenience, price, and the wide variety of products. These factors make it a perfect opportunity for retailers to improve their online presence and offer an easy online shopping experience.
During the COVID-19 pandemic, online sales increased dramatically as people opted for secure and convenient alternatives to store purchases. This trend has continued post-pandemic as consumers continue to use online shopping as a viable alternative.
Online shopping is a major part of the UK retail economy Some estimates suggest that it will account for a third of all retail sales by 2024. This is because of the increasing adoption of ecommerce by consumers and technological advances.
In the UK, 57% of online shoppers cite convenience as the main reason for them to shop online. The 48 percent who say it's easier to find deals and special offers, and the 37% who say that there's a greater selection of merchandise available online are behind. In Europe the majority of consumers cite lower prices as a major reason for them to purchase online.
Online shoppers are also eager to test new products and brands. Online customers are willing to try new brands and products. Half of them are willing to try new brands when they shop on marketplaces like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29 percent of online shoppers have made use of this method during the last year.
A solid return policy for online purchases for the UK is also an important aspect of ecommerce. The majority of online shoppers (59 percent) will research a retailer's returns policy before purchasing, and a majority will expect a retailer to be responsible for organizing and paying for return shipping.
