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Online Shopping Figures For the UK
Since its infancy, the online retail market has grown steadily. This is especially evident in the UK where e-commerce is responsible for 20% of all retail sales.
Many shoppers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, then pick up in stores". This is an interesting change in consumer behaviour that bricks-and-mortar stores should pay attention to.
1. Online retail sales in the UK
It's no secret that online retail sales in the UK have seen a significant increase over the past few years. In fact, according to data from 2023, the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This growth is driven by shifting consumer habits and the use of digital transformation technologies by retailers. Brick and mortar shops are losing popularity as customers increasingly turn to online retailers.
With this in mind, it's crucial for both pureplay and omni channel retailers to understand what drives customers to purchase online. We've collected retail sales figures and stats that are both eye-opening and revealing to help you.
Of all the sectors of retail, fashion is the most popular, accounting for 28% of all e-commerce sales in the UK. This is likely due to the availability of a wider variety of items and the ease of trying on clothes without leaving home. Electronics is second, with 16% of online sales. This is probably due to the constant demand for new gadgets and the need to keep up with most recent technology. Leisure and hobbies are also a favorite purchase online, with 15% of all e-commerce sales.
When asked why they shop online, 57% cited convenience. This is followed by 48% who cited price comparison and 37% said they were looking for special offers or discounts. These results suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Online shopping is becoming a part of the daily routine for many UK customers. Whether it's to buy electronics, groceries, or fashion - almost half of UK residents over 65 have made a purchase on the internet within the last year. With a wide range of payment options available, shoppers can also choose how and when they want their items to be delivered.
While there are many reasons to shop online among them, the most common include convenience prices, availability, and price. In fact 57% of online shoppers mention convenience as the primary motive behind their shopping. Additionally, 48% of them cited lower prices as a benefit, while 37% mentioned an increased selection of options.
UK consumers are also becoming more environmentally conscious in their online shopping habits. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They may even take action if feel their deliveries are not being packaged in environmentally friendly ways.
In addition to decreasing their impact on the environment, some customers are also seeking to make their online sites for shopping in uk shopping experience more personal. For instance, 35 percent of UK customers have purchased clothing, footwear, or accessories from a retailer with their size information on the file. This lets them to avoid the return process, and to get what they want quicker.
Interestingly, UK shoppers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that they are more accustomed to the longer delivery times and are more aware of the time it takes for an item to be delivered in the mail.
3. online shopping figures uk shopping in the UK according to the age group
Shopping online is extremely popular in the UK. The most sought-after purchases are clothes and accessories, followed by groceries and then media like movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely practical for Online shopping Sites Top 7 shoppers. It is also easy to compare prices and products on the internet when making these kinds of purchases.
It is crucial to remember that online shoppers are diverse, which makes it crucial for ecommerce companies to know what their customers are seeking when they purchase products. It is also essential to know how much time each type of consumer spends online. The younger generation, for example, is more likely to use mobile devices to shop than any other age group. This is due to the fact that the younger generation is less time-conscious, and will use several devices to complete online tasks.
The older generation are, however, likely to have more conservative buying habits and are less swayed by online advertising. They also tend to go to stores in the high street to feel and see products prior to making an purchase. This doesn't mean that they won't buy online. The convenience and ease of online shopping are still very appealing.
Another interesting factor to consider when it is about online shopping is that the older generation is more likely to demand and expect free delivery on all of their purchases. They are also more likely to leave carts if shipping costs seem excessive. In addition 61% of those over 55 say they will add more items to their cart in order to reach the free delivery threshold.
4. Online shopping in the UK by gender
Both genders in the UK are equally likely to shop for goods online. Women are more likely than men to make big purchases like furniture and electrical appliances. Both groups are more likely to purchase fashion, home and garden products, consumer electronics, and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by how a retailer responded to the COVID-19 pandemic, with 69% of these seeking out brands that are supportive of and work closely with their local communities.
The most popular online shopping products in the UK are footwear and clothing. In fact, 62 percent of female British online shoppers purchased these items in 2020. However the online sales don't just apply to the clothing sector with a wide range of other products available including jewellery, kitchenware, and sports goods.
In the process, online shopping online sites list is becoming more popular as a way to find the most affordable prices on these items. In fact, some experts predict that online sales will make up nearly one-third of all retail sales in 2024.
While some retailers are struggling to keep up with the growth in online shopping, others are flourishing. In particular the online market is booming for health, fashion, beauty, home and gardening and consumer electronics.
The trend of purchasing these items online is expected to continue expand in the coming years. As the number of people who use the internet continues to grow, it is expected that online shopping will be more popular in the near future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their websites are optimized for mobile devices and offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is one of the top European eCommerce markets. The customers are influenced by the ease of shopping, the price and a variety of goods when they shop online. These factors make it a great spot for retailers who wish to invest in their web presence and offer a seamless shopping experience.
During the COVID-19 Pandemic, online sales increased dramatically as consumers chose safe and convenient alternatives to shopping. This trend has continued post-pandemic as consumers continue to choose online shopping as a viable alternative.
Online shopping is a major part of the UK retail economy There are estimates that it could account for a third of all retail sales in 2024. This growth is a result of the growing acceptance of e-commerce by customers and technological advances.
In the UK 57% of shoppers who shop online cite convenience as the main reason for them to shop online. The 48% who say it's easier to find deals and special deals, and the 37% who say that there's a greater selection of items available online are behind. In Europe, a higher proportion of shoppers cite lower prices as a major reason for them to purchase online.
Online shoppers are also eager to try new brands and products. Online shoppers are open to trying new products and brands. Half of consumers are willing to try new brands when they shop on marketplaces like Amazon. Pay-as-you-go checkouts are a favorite option for UK customers with 29% of online shoppers using the buy now pay later option in the last year.
A robust return policy on the internet for the UK is also a key aspect of ecommerce. A majority of online buyers (59%) check the return policy of a retailer prior to buying, and more than half expect the retailer to arrange and pay for return shipping.
