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Online Shopping Figures For the UK
The market for online retail has grown exponentially since its humble beginnings. This is evident especially in the UK where e-commerce is responsible for Online Shopping figures uk 20% of all retail sales.
Many people shop online to research brands prior to purchasing and 45% of them prefer to "buy online, then pick it up in stores". This is a shift in consumer habits that brick-and mortar stores should be aware of.
1. Online retail sales in the UK
It's not a secret that sales on retail websites have increased substantially in the UK in recent years. According to the 2023 statistics, the B2C market for online shopping is expected to reach almost $120 billion by the end of the year. This growth is driven by the changing habits of consumers and the adoption of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as consumers increasingly shop online.
In order to do this, it is important that both pureplay and omni-channel retailers know what drives consumers to shop online. We've put together retail sales figures and stats that are both eye opening and informative to assist you.
Of all the retail sectors that are available, fashion is the most well-known and accounts for 28 percent of all sales made through e-commerce in the UK. This is probably due to the wider range of items that are available and the convenience of being capable of trying on clothes without having to leave your home. Electronics is second, with 16% of all online sales. This is due to the constant demand for new devices, as well as the desire to keep up with the most recent technology. Hobbies and leisure items are also popular items to purchase online, with 15% of all e-commerce sales.
When asked about the factors that drive consumers to shop online 57 percent of UK customers cited convenience as the primary reason. Then, 48% cited price comparison and 37% stated that they were seeking discounts or special deals. These findings suggest that consumers in the UK are less price driven than their European counterparts, and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Shopping online is now a regular aspect of life for a lot of UK residents. More than half of UK people aged 65 and older have made a purchase on the internet in the last year. With a wide range of payment methods available buyers can also pick the best time and method for their goods to be delivered.
Price, convenience and accessibility are among the top reasons why consumers shop online. In fact, 57% cite convenience as their main reason for purchasing online. In addition, 48% mentioned lower prices as a benefit and 37% noted a wider range of options.
Online shopping habits of UK customers are also becoming more environmentally conscious. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They may even take action if feel their deliveries are not being delivered in environmentally friendly packaging.
Some customers wish to make their online shopping uk shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For example, 35 percent of UK shoppers have bought clothing or footwear from a retailer with their size information on the file. This allows them to skip the return process, and to get what they want faster.
It is interesting to know that UK consumers are reported to be more eager than ever before to wait for online orders. This could be because they are more accustomed to the slower delivery times and have a better understanding of how long it takes for an item to arrive in the mail.
3. Online shopping in the UK according to age group
Online shopping in the UK is a popular activity for a lot of people. The most sought-after purchases are clothes and accessories followed by groceries, and finally media such as music and movies. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that people find these sales convenient. It is also simple to compare prices and products online when making these types of purchases.
It is crucial to understand that online shoppers are a diverse group. This is why it is crucial for ecommerce companies to understand the demographics their customers are searching for when buying products. Additionally, it is also important to know how much time each age group is spending shopping online. The younger generation, for example, is more likely to use mobile devices to shop than any other age group. This is because this age group is very constrained in time and will utilize multiple devices to accomplish online tasks.
The older generation tends to be more sceptical about their buying habits and less influenced by online store uk cheapest advertisements. They also tend to go to stores in the high street to look at and feel products before making purchases. This doesn't mean that they won't shop online. The convenience and ease of online shopping are still appealing.
Another important aspect to take into consideration when it is about online shopping is that the older generation is more likely to anticipate and demand free delivery on all their purchases. They are also more likely to abandon carts when shipping costs appear excessive. In addition, 61% of over 55s claim that they will add more items to their carts to get the free delivery threshold.
4. Online shopping in the UK according to gender
Both genders in the UK are equally likely to shop for goods online. However women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups are also more likely to shop for fashion cosmetics, health and beauty products, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by how a company responded to the COVID-19 epidemic, with 69% of them searching for brands that support and collaborate with their local communities.
Shoes and clothing are the most requested items to buy Online Shopping figures uk in the UK. In fact, a whopping 62% of female British online shoppers bought these items in the year 2020. Online sales aren't limited to clothing. Other products such as jewellery, kitchenware and sports goods are also available.
This is why online shopping is becoming more popular as a way to find the most affordable prices on these items. Some analysts predict that by 2024, the sales from e-commerce could be more than a third of all retail sales.
While some retailers struggle to deal with the rise in online shopping, other are thriving. In particular the rise of online sales for health, fashion, beauty, home and gardening as well as consumer electronics.
The trend for buying these items online is expected to continue expand in the years ahead. With the number of people having access to the internet increasing, it is expected that more and increasing numbers of people will be turning to online shopping in the future. As online shopping is becoming more popular, retailers should ensure that their websites are optimized for mobile devices. They should also provide an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European ecommerce market. When it comes to online shopping the British consumers are influenced by price, convenience, and the wide variety of products. These factors make it an ideal opportunity for retailers to invest in their online presence and offer an effortless shopping experience online.
During the COVID-19 pandemic online sales increased dramatically because consumers were looking for safe and convenient alternatives to store purchases. This trend has continued even after the pandemic as consumers continue to shop online as an alternative.
Online shopping is a significant portion of the UK retail market, with some estimates suggesting that it could account for a third of all retail sales in 2024. This is due to the increasing popularity of ecommerce among consumers and advancements in technology.
In the UK 57% of shoppers who shop online say convenience is the primary reason they shop online. The 48 percent who say it's easier to find deals and special offers as well as the 37% who say there is a greater range of merchandise available online are behind. This contrasts with Europe where a larger percentage of consumers said that lower prices were the main reason behind their purchase online.
Online shoppers are also willing to test new brands and products. Almost a quarter of online shoppers have bought products they've never seen on the high-street previously, and a majority are willing to test new items when purchasing from an online marketplace like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29 percent of online shoppers have made use of this method during the last year.
In addition to this an effective return policy is a crucial aspect of the e-commerce environment in the UK. The majority of shoppers (59 percent) will research the returns policy of a retailer prior purchasing, and more than half will expect the seller to be responsible for both the return and payment shipping.
