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Online Shopping Figures For the UK
The market for online retail has been growing continuously since its inception. This is especially evident in the UK where e-commerce accounts for 20% of retail sales.
Many consumers use online shopping to research brands before making a purchase and 45% of them prefer to "buy online, then pick it up in store". This is an interesting change in consumer behavior that bricks and mortar stores should be aware of.
1. Online retail sales in the UK
It's not difficult to see that online retail sales in the UK have seen a significant increase in the last few years. According to the 2023 statistics, the B2C online market is predicted to reach almost $120 billion by the end of the year. This increase is the result of shifting consumer habits and the adoption by retailers of digital transformation technologies. Bricks and mortar shops are gaining popularity as shoppers increasingly turn to online shopping Figures uk retailers.
With this in mind, it's important for both pureplay and omni channel retailers to know what motivates shoppers to buy online. We've put together statistics and figures for retail sales that are both eye opening and revealing to help you.
Fashion is the most favored retail industry in the UK, accounting for 28 percent of all ecommerce sales. This is likely due to the wide selection of products and the convenience of trying on clothes without leaving the house. Electronics comes in second place with 16% of sales made through e-commerce. This is likely due to the constant need for new gadgets and a desire to stay up-to-date with latest technology. Leisure and hobbies are also popular items to purchase on the internet, accounting for 15% of all e-commerce sales.
When asked why they shop online, 57% cited convenience. Then, 48% cited price comparison, while 37% stated that they were looking for discounts or special offers. These findings indicate that UK consumers are less influenced by price than their European counterparts, and are more focused on convenience and a wide variety.
2. Online shopping in the UK
Shopping online is becoming regular part of the lives of many UK consumers. Be it for groceries, electronics, or fashion - almost half of UK residents over 65 have made a purchase on the internet within the last year. With a variety of payment options available customers can also decide the time and date they would like their goods to be delivered.
There are many motives for online shoppers to shop Some of the most popular include convenience prices, availability, and price. In fact, 57% of shoppers who shop online say that convenience is the primary reason for their shopping habits. Then, another 48% pointed to lower prices while 37% said they have a wider variety of options.
UK consumers are also becoming more eco conscious when it comes to their shopping online. For instance, 79% of UK online shoppers say they recycle boxes and other packaging materials from their purchases. They may decide to take action if their purchases are not packaged in a sustainable ecologically friendly way.
Certain consumers wish to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also reduce their carbon footprint. For example, 35% of UK customers have purchased clothes, footwear, and accessories from a retailer that has their size information stored. This lets them to avoid the return process, and to get what they want quicker.
Incredibly, UK consumers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that they are used to the longer delivery times and have a better understanding of how long it takes for an item to be delivered in the mail.
3. Online shopping in the UK by the age group
Online shopping in the UK is a very popular pastime for a lot of people. The most popular items to purchase are clothes and accessories, followed by groceries and then media such as music and movies. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. These sales are extremely practical for shoppers. Comparisons of prices and products are also possible when making these purchases.
It is essential to realize that online shoppers are a diverse group. This is why it is crucial for ecommerce companies to understand the demographics their customers are searching for when buying products. It is also crucial to know how long each group of shoppers spends online. For instance the younger generation is more likely to shop using mobile devices than any other age group. This is because this age group is very busy and uses multiple devices to complete online tasks.
Older generations tend to be more cautious in their buying habits and less influenced by online advertising. They are also more likely to visit stores on the high street to feel and see products before making purchases. However, this doesn't mean they don't shop online because the convenience and ease of online shopping remains extremely appealing to them.
Another interesting factor to consider when it comes to online shopping is that the older generation is more likely to demand and demand free delivery on all their purchases. Additionally they tend to drop their carts if they believe that shipping costs are too high. In addition, 61% of those over 55 say they'll add additional items to their carts to get the free delivery threshold.
4. Online shopping in the UK depending on gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make major purchases like furniture and electrical appliances. Both groups tend to spend more on clothing household and garden products as well as consumer electronics and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by how a company responded to the COVID-19 epidemic, with 69% of these searching for brands that support and Online Shopping Figures Uk are in close contact with their local communities.
The most popular online grocery stores that ship shopping items in the UK are shoes and clothing. In fact, 62 percent of British women who shop online bought these items by 2020. However, online sales aren't restricted to the clothing sector with a wide range of other products available like kitchenware, jewellery and sports goods.
Online shopping is becoming increasingly popular to find most affordable deals. In fact, some experts predict that online sales will account for almost one-third of all retail sales in 2024.
While some retailers struggle to deal with the rise in online sales, others are flourishing. In particular, online sales are booming for health, fashion and beauty gardening, home and garden and consumer electronic.
The trend of buying online for these items is expected to continue increase in the coming years. With the number of people who have access to the internet growing, it is expected that more more people will turn to online shopping in the near future. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is among the leading European eCommerce markets. When it comes to online shopping, the UK's consumers are influenced primarily by price, convenience and the wide variety of products. These factors make it an ideal opportunity for retailers to invest in their online presence and provide an effortless shopping experience online.
During the COVID-19 Pandemic, online sales grew significantly as consumers chose secure and convenient alternatives to shopping. This trend has continued post-pandemic as consumers continue to choose online shopping as a viable alternative.
Online shopping is a significant part of the UK retail market There are estimates that it will comprise three-quarters of all retail sales by 2024. This growth is a result of the increasing adoption of ecommerce by consumers and technological advances.
57 percent of UK online shoppers claim that convenience is the main reason for them to shop online. The 48 percent who claim it's easier to find bargains and special offers and the 37% who say there is a greater range of merchandise available online are behind. In Europe the majority of shoppers cite the lower cost as a primary factor for their decision to buy online.
Consumers are also open to trying new brands and products when they shop online. Online customers are willing to try new products and brands. Half of them are willing to try them when they shop on marketplaces such as Amazon. Buy now pay later checkouts are a popular choice for UK customers, with 29% of online shoppers using the buy now pay later option in the last year.
Additionally, a robust online return policy is an essential aspect of the e-commerce landscape in the UK. The majority of buyers (59%) look up the return policy of the retailer prior to buying, and more than half of them expect the seller to arrange and pay for return shipping.
