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Online Shopping Figures For the UK
Since its humble beginnings the market for online retail has continued to grow. This is evident especially in the UK where ecommerce accounts for 20% of retail sales.
Many consumers use online shopping to research brands prior to purchasing, and 45% like to "buy online, then pick it up in stores". This is a change in the way people shop that brick-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's hard to deny that sales of online retail in the UK have grown significantly in the last few years. According to 2023 statistics the B2C market for e-commerce is expected to grow to nearly $120 billion by the end of next year. This increase is the result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as consumers increasingly turn to online retailers.
In order to do this, it is important that both pureplay and omnichannel retailers understand Online Shopping Figures Uk what motivates customers to buy online. We've collected statistics and figures for retail sales that are both eye-opening and revealing to help you.
Fashion is the most popular retail sector in the UK accounting for 28 percent of all ecommerce sales. This is probably due to the wider range of merchandise accessible and the convenience of being capable of trying on clothes without having to leave home. Electronics comes in second with 16% of e-commerce sales. This is probably due to the constant need for new gadgets and the need to keep up with the latest technology. Online sales of leisure and hobby products make up 15% of all ecommerce sales.
When asked why they shop online, 57% cited convenience. In addition, 48% of them cited price comparison while 37% of them said they were seeking discounts or special offers. These findings indicate that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a wide product selection.
2. Online shopping in the UK
Online shopping is becoming a regular part of the lives of many UK consumers. More than half of UK residents aged 65 or older have made an online purchase in the past year. With a wide variety of payment options available, shoppers can also choose the best time and method for their goods to be delivered.
Convenience, price and availability are among the top reasons why shoppers shop online. In fact, 57% of shoppers cite convenience as their primary reason for purchasing online. Additionally, 48% pointed to lower prices and 37% mentioned a greater variety of options.
The habits of online shopping among UK customers are also becoming more eco-conscious. For instance 79 percent of UK online shoppers say they recycle boxes and other packaging materials from their purchases. They may even take action if feel their deliveries are not coming in environmentally friendly packaging.
Some customers want to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance 35 percent of UK customers have purchased clothing, footwear, or accessories from a retailer that has their size information stored. This allows them to skip the return process and obtain what they want faster.
It is interesting to note that UK shoppers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that UK shoppers are more accustomed to the longer delivery time and are aware of how long it takes to receive an item via the mail.
3. Online shopping in the UK in accordance with age group
online Shopping figures uk shopping in the uk online shoe shopping websites is a favorite pastime for many people. Clothing and accessories are among the most sought-after purchases, followed by groceries, and media like movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is because customers find these sales to be extremely convenient. It is also simple to compare prices and items online when making these kinds of purchases.
It is important to note that online shoppers are diverse and this makes it essential for ecommerce businesses to understand the demographics their customers are looking for when it comes to purchasing products. It is also crucial to understand how much time each group of shoppers spends online. The younger generation, for instance, is more likely to use mobile devices to shop than any other group. This is due to the fact that this age group is busy and uses multiple devices to complete online tasks.
The older generation tends to be more cautious in their buying habits and less influenced by online advertisements. They also prefer visiting high-street stores to experience products before making a final decision. However, this doesn't mean they won't buy online because the convenience and ease of online shopping is attractive to them.
Another interesting aspect to consider when shopping online is that older generations are more likely than younger generations to anticipate and demand free shipping on all their purchases. In addition they are more likely to abandon their carts when they believe that shipping costs are excessive. Additionally, 61% of people over 55 say that they will add additional items to their shopping carts in order to get a free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to shop for goods online. However, women are more likely to make big purchases, like electrical appliances or furniture than men. Both groups are more likely to buy clothing, home and garden products consumer electronics, as well as cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of these consumers searched for brands that were supportive and were in close contact with their local community.
Shoes and clothing are among the most sought-after items to buy online in the UK. In fact 62% of British women who shop online will purchase these items by 2020. However online sales aren't limited to clothing, with a variety of other products on sale, including jewellery, kitchenware, and sports items.
In the process, online shopping is becoming more popular as a way to find the best prices on these products. In fact, some analysts have predicted that ecommerce sales will account for nearly one third of all retail sales in 2024.
While some retailers struggle to keep up with the growth in online sales, others are flourishing. Online sales are increasing in health and wellness gardening, home and garden and consumer electronic.
The trend for buying these products online is likely to continue to increase in the coming years. As the number of internet users increases it is expected that online shopping will be more popular in the future. With the growing popularity of this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is a top European online marketplace. The customers are influenced by the convenience, affordability and variety of goods when they shop online. These factors make it a perfect opportunity for retailers to invest in their online presence and provide an easy online shopping experience.
In the COVID-19 pandemic, online sales grew dramatically because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued post-pandemic, as consumers continue to use online shopping as a viable alternative.
Shopping online is a significant aspect of UK retail and some estimates suggest that it could account for one-third of sales by 2024. This increase is the result of the growing acceptance of ecommerce by consumers and technological advances.
In the UK, 57% of shoppers who shop online cite convenience as the main reason they shop online. This is followed by 48% who state that it is easier to find deals and special offers as well as 37% of shoppers say there is a wider range of merchandise available online. This is in contrast to Europe where a higher proportion of shoppers stated lower prices as the main reason behind their choice to shop online.
Online shoppers are also willing to test new products and brands. Almost 25% of shoppers online have bought items they've never seen in a store previously, and a majority are willing to test new items when purchasing from a marketplace like Amazon. Buy now pay later checkouts are a favorite option for UK shoppers with 29 percent of online shoppers choosing the buy now pay later option over the last year.
A strong online return policy for the UK is also a crucial aspect of e-commerce. The majority of online buyers (59%) will research a retailer's returns policy before purchasing, and more than half will expect a retailer to be responsible for both arranging and paying for return shipping.
