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Online Shopping Figures For the UK
Since its humble beginnings, the online retail market has continued to grow. This is especially evident in the UK where e-commerce accounts for 20% of retail sales.
Many consumers use online shopping to research brands before making a purchase, and 45% like to "buy online, then pick it up in stores". This is a fascinating shift in the way people shop that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
There's no denying that retail sales online have risen significantly in the UK over recent years. In fact, according to 2023 statistics the B2C market for e-commerce is expected to grow to nearly $120 billion by the year 2023. This growth is fueled by shifting consumer habits and the use of digital transformation technologies by retailers. In the end bricks and mortar shops are experiencing a decline in popularity as more consumers prefer online retailers to make their purchases.
To achieve this, it's essential that both pureplay and omni-channel retailers know what drives customers to buy online. We've put together retail sales figures and stats that are both eye opening and revealing to help you.
Of all the sectors of retail of which fashion is the most sought-after, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to the availability of a wider range of merchandise and the convenience of trying on clothes without leaving the house. Electronics comes in second with 16% of e-commerce sales. This is probably due to the constant demand for new devices and the desire to keep up with the most recent technology. Leisure and hobbies are also popular items to purchase online, with 15% of all e-commerce sales.
When asked about the factors that drive shoppers to shop online, 57% of UK consumers said convenience was the main reason. This is followed by 48% who cited price comparison, and 37% who stated they were seeking special offers or discounts. These results suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a large product range.
2. Online shopping in the UK
Online shopping is a common aspect of life for Online Shopping Figures Uk a lot of UK residents. Be it for electronics, groceries or even clothes - more than half of UK residents over the age of 65 have made an online purchase in the past year alone. Shoppers can choose from a range of payment options and also choose when and how their products delivered.
Convenience, price and availability are among the top reasons why consumers shop online. In fact, 57% of online shoppers say that convenience is the primary driver behind their shopping habits. In addition, 48% mentioned lower prices as another advantage, while 37% cited the availability of more options.
The habits of online shopping among UK customers are also becoming more environmentally conscious. For example, 79 percent of UK online shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They might even take action if believe that their packages are not coming in environmentally friendly packaging.
Some customers wish to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For instance, 35 percent of UK customers have purchased clothes or footwear from a store that has their size information stored on file. This lets them avoid the return process and get what they want faster.
It is interesting to know that UK customers are reported to be more eager than ever to wait for online orders. This could be because they are more accustomed to the slower delivery times and have a better understanding of the time it takes for an item to arrive in the mail.
3. Online shopping in the UK in accordance with the age range
Online shopping in the UK is a favorite pastime for a large number of people. The most popular items to purchase are clothes and accessories followed by groceries, and finally media such as music and movies. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are extremely convenient for shoppers. It is also simple to compare prices and items online when making these types of purchases.
It is essential to realize that online shoppers are a diverse group. This makes it vital for e-commerce businesses to know the demographics their customers are seeking when they purchase products. It is also important to know how much time each segment of customers spends online. The younger generation, for example, is more likely to use mobile devices to shop than any other age group. This is because this age group is very constrained in time and will utilize multiple devices to complete online tasks.
The older generation however tend to have more shrewd purchasing habits and are less affected by online advertising. They also prefer visiting high-end stores to feel and touch products before making a decision. However, this doesn't mean they won't buy Online Shopping Figures Uk. The convenience and ease of shopping online remain very appealing.
Another interesting aspect to consider when shopping online is that older people are more likely than younger generations to anticipate and demand free shipping on all their purchases. In addition they tend to drop their carts when they believe that shipping costs are prohibitive. In addition, 61% of those over 55 say they'll add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK by gender
Women and men in the UK are equally likely to purchase products online. However, women are more likely to make large purchases, such as electrical appliances or furniture than men. Both groups are also more likely to shop for fashion, health and beauty, home and garden, and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by how a retailer responded to the COVID-19 epidemic, with 69% of these looking for brands that support and collaborate with their local communities.
The most sought-after online shopping items in the UK are shoes and clothing. In fact, 62 percent of female British online shoppers purchased these items in 2020. However online sales aren't limited to the clothing sector and there are a myriad of other products on sale, including jewellery, kitchenware, and sports goods.
This is why online shopping is becoming more popular as a way to get the best deals on these items. In fact, some analysts predict that ecommerce sales will account for nearly 1/3 of all retail sales in 2024.
While some retailers are struggling to keep up with the growth in online shopping, other are flourishing. Online sales are increasing in health and wellness gardening, home and garden and consumer electronics.
The trend of purchasing these items online is expected to continue increase in the years ahead. As the number of people who use the internet increases, it is expected that online shopping will become more popular in the near future. With the increasing popularity examples of online products this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the top European online marketplaces. When they shop online, the UK's consumers are influenced primarily by price, convenience and the variety of items. These factors make it a great location for retailers to build their online presence and provide an effortless shopping experience online.
During the COVID-19 pandemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to instore purchases. This trend has continued following the pandemic, as consumers continue to shop online as an alternative.
Online shopping is an important aspect of UK retail and some estimates suggest that it could comprise one-third of sales by 2024. This is due to the growing popularity of e-commerce among consumers and advancements in technology.
In the UK 57% of shoppers who shop online mention convenience as the primary reason for them to shop online. The 48 percent who say it's easier to find deals and special offers as well as the 37% who claim there's a wider selection of merchandise available online are behind. This contrasts with Europe where a larger percentage of consumers cited lower prices as the key driver for their decision to shop online.
Consumers are also open to trying new brands and products when they shop online. Online customers are willing to try new brands and products. Half of consumers are willing to do so when they shop on marketplaces such as Amazon. Buy now pay later checkouts are a popular choice for UK customers with 29 percent of shoppers using a buy now pay later option in the last year.
A robust return policy on the internet for the UK is also a key aspect of ecommerce. The majority of shoppers (59%) will look up the return policy of a retailer prior to buying, and nearly half will expect the retailer to be responsible for organizing and paying for return shipping.
