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online shopping Figures Uk Shopping Figures For the UK
The online retail market has grown continuously since its humble beginnings. This is especially evident in the UK, where ecommerce represents 20% of retail sales.
Many shoppers use online shopping to research brands before making a purchase and 45% of them prefer to "buy online, pick up in store". This is a change in consumer behavior that brick-and-mortar shops should be aware of.
1. Online retail sales in the UK
It's not difficult to see that online retail sales in the UK have risen significantly in the last few years. According to the 2023 statistics, the B2C market for online shopping is expected to reach $120 billion by the end of the year. This growth is due to the changing habits of consumers and the adoption of digital transformation technologies by retailers. As a result bricks and mortar shops are seeing a decline in popularity as more customers turn to online stores for their purchases.
To do this, it's crucial that both omni-channel and pureplay retailers understand what motivates customers to buy online. To assist you in this, we've compiled an assortment of sales figures and stats that are both eye-opening and informative.
Of all the sectors of retail, fashion is the most well-known with 28% of all e-commerce sales in the UK. This is likely due to the wider range of products accessible and the convenience of being able to try on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is likely due to the constant need for new gadgets and the desire to keep up with the most recent technology. Online sales of hobbies and leisure products represent 15% of all online sales.
When asked what factors drive consumers to shop online, 57 percent of UK customers cited convenience as the primary reason. In addition, 48% of them cited price comparison while 37% said they were looking for discounts or special deals. These findings suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a broad variety of products.
2. Online shopping in the UK
Shopping online is now a part of the daily routine for many UK customers. Be it for electronic gadgets, groceries or even clothes - more than half of UK residents over the age of 65 have made a purchase on the internet in the last year. Shoppers can select from a range of payment options and also decide when and how their products delivered.
Convenience, price and availability are among the top reasons why shoppers shop online. In fact, 57% of shoppers cite convenience as the primary reason for shopping online. Additionally, 48% of them cited lower prices and 37% said they have a wider choice of options.
Online shopping habits of UK consumers are also becoming increasingly eco-conscious. For instance, 79% of UK online shoppers report recycling boxes and other packaging materials they have purchased from their purchases. They may even take action if they believe that their packages are not coming in environmentally friendly packaging.
Certain consumers want to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For example, 35% of UK shoppers have bought clothing, footwear, or accessories from a retailer with their measurements on file. This allows them to skip the return process and obtain what they want faster.
It is interesting to note that UK consumers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be because they are used to the slow delivery times and have a better understanding of the time it takes for an item to arrive in the mail.
3. Online shopping in the UK according to age group
Shopping online is a huge hit in the UK. Clothing and accessories are among the most popular items followed by food items, and media like movies and music. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. It is also simple to compare prices and items on the internet when making these kinds of purchases.
It is essential to realize that online shoppers are diverse. This is why it is crucial for e-commerce businesses to know the demographics their customers are looking for when purchasing products. It is also essential to understand how much time each segment of customers spends online. The younger generation, for instance, is more likely to use mobile devices to shop than other groups. This is due to the fact that this age group is time-poor and will use multiple devices to accomplish online tasks.
The older generation however tend to have more conservative purchasing habits and are less swayed by online advertising. They are also more likely to visit stores on the high street to feel and see items before making an purchase. But this doesn't mean they will not buy online because the convenience and ease of online shopping remains attractive to them.
A second interesting factor to take into consideration when shopping online is that older generations are more likely than younger generations to expect and request free shipping on all of their purchases. In addition they are more likely to abandon their carts if they believe that shipping costs are excessive. Moreover 61% of people over 55 say they will add more items to their carts to reach the free delivery threshold.
4. Online shopping in the UK by gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make big purchases such as furniture and electrical appliances. Both groups tend to spend more on clothing products, home and garden items, consumer electronics, and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by how a company responded to the COVID-19 pandemic with 69% of these seeking out brands that are supportive of and are in close contact with their local communities.
The most sought-after online purchasing items in the UK are clothing and shoes. In fact, 62 percent of female British online shoppers bought these items in the year 2020. However, online sales aren't restricted to clothing and there are a myriad of other products available such as kitchenware, jewellery, and sports goods.
Shopping online shopping uk amazon has become more popular for finding the best online shopping sites for clothes deals. In fact, some analysts have predicted that online sales will make up nearly 1/3 of all retail sales in 2024.
While some retailers are struggling to deal with the rise in online shopping, others are thriving. In particular the rise of online sales for fashion, health and beauty, home and gardening and consumer electronic.
In the future, online shopping for these products is expected to increase. With the number of people who have access to the internet continuing to increase, it is expected that more customers will opt for online shopping in the coming years. As online shopping grows more popular, merchants must ensure that their sites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is one of the leading European eCommerce markets. The customers are influenced by the ease of shopping, the price and a wide range of products when they shop online. These factors make it an ideal place for retailers to improve their online presence and offer an effortless shopping experience online.
During the COVID-19 epidemic, online sales increased dramatically as people opted for secure and convenient alternatives to instore purchases. This trend has continued post-pandemic as consumers continue to choose online shopping as a viable alternative.
Online shopping is a significant part of the UK retail economy Some estimates suggest that it will account for three-quarters of all retail sales by 2024. This growth is fueled by increasing consumer adoption of ecommerce and advancements in technology.
In the UK, 57% of online shoppers cite convenience as the main factor driving them to shop online. This is followed by 48% who highlight that it is easier to find special offers and deals and online shopping Figures Uk 37% who say there is a wider range of products available online. This is in contrast to Europe where a higher percentage of consumers cited lower prices as the primary reason for their choice to shop online.
Online shoppers are also eager to test new products and brands. About 25% of shoppers online have purchased products that they have never bought in a store previously, and a majority are willing to try new items when purchasing from an online marketplace like Amazon. Buy now pay later checkouts are a favorite option for UK customers with 29 percent of online shoppers choosing a buy now pay later option in the last year.
Additionally, a strong online return policy is an essential aspect of the ecommerce landscape in the UK. A majority of online buyers (59%) look up the return policy of a retailer prior to purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.
