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Online Shopping Figures For the UK
The market for online retail has grown continuously since its inception. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many consumers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, pick up in stores". This is an interesting change in the way people shop that bricks-and-mortar stores should take note of.
1. Online retail sales in the UK
It's no secret that online retail sales in the UK have grown significantly over the past few years. In fact, according to data from 2023 the B2C e-commerce market is expected to grow to nearly $120 billion by the end of next year. This growth is a result of shifting consumer habits and the adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as customers increasingly turn to online retailers.
With this in mind, it's crucial for both pureplay and omni channel retailers to understand what drives shoppers to buy online. To help you do this, we've put together an assortment of retail sales figures and statistics that are both eye-opening and informative.
Of all the retail industries that are available, fashion is the most well-known with 28 percent of all sales on e-commerce in the UK. This is likely due to the availability of a wider variety of items and the ease of trying on clothes without leaving the house. Electronics comes in second place with 16% of e-commerce sales. This is probably due to the constant need for new gadgets and the need to stay up-to-date with latest technology. Hobbies and leisure items are also a favorite purchase on the internet, accounting for 15% of all online sales.
When asked why they shop online, 57% of respondents mentioned convenience. Then, 48% mentioned price comparison and 37% stated that they were seeking discounts or special deals. These findings suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Shopping online has become a daily part of the lives of many UK residents. Nearly half of UK residents aged 65 and older have made a purchase on the internet in the past year. With a wide range of payment methods available customers can also decide the best time and method for their purchases to be delivered.
Convenience, price and availability are among the top reasons consumers shop online. In fact 57% of shoppers who shop online mention convenience as the primary motive behind their shopping. Additionally, 48% cited lower prices, while 37% said they have a wider choice of options.
The habits of online shopping among UK customers are also becoming more eco-conscious. For instance, 79 percent of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They may even take action if they believe that their packages are not coming in environmentally friendly packaging.
In addition to reducing their environmental impact, a few customers are also seeking to make their online shopping experiences more personal. For instance, 35 percent of UK consumers have purchased clothes, footwear, and accessories from a retailer who has their size information saved. This allows them to skip the return process and to purchase what they want quicker.
Incredibly, UK shoppers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be because UK consumers are more accustomed to the longer delivery time and understand the length of time it takes to receive an item via the mail.
3. Online shopping in the UK according to the age group
Online shopping is very popular in the UK. Accessories and clothing are the most popular purchases followed by food items, and media such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely practical for shoppers. It is also simple to compare prices and items online when making these types of purchases.
It is essential to realize that online shoppers are diverse. This makes it vital for e-commerce businesses to know the type of customer they are looking for when purchasing products. It is also essential to know how to ship to ireland from uk much time each segment of customers spends online. For instance the younger generation is far more likely to shop using mobile devices than any other age group. This is because this age group is very constrained in time and will utilize multiple devices to accomplish online tasks.
The older generation however tend to have more cautious purchasing habits and are less influenced by advertisements on the internet. They also prefer to visit shops in the high street to touch and feel products before making a decision. But this doesn't mean that they won't buy online due to the convenience and ease of online shopping is extremely appealing to them.
Another important aspect to take into consideration when it comes to online shopping is that the older generations are more likely to expect and expect free delivery on all of their purchases. Additionally, they are more likely to abandon their shopping carts if they think that shipping costs are prohibitive. Additionally, 61% of over 55s say that they will add additional items to their cart in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Women and men in the UK are equally likely to purchase items on the internet. Women are more likely than men to make big purchases such as electrical and furniture. Both groups are more likely to purchase clothing products, home and garden items as well as consumer electronics and cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were affected by the response of retailers to the COVID-19 outbreak. 69% of these customers searched for brands that were supportive and worked closely with their local communities.
Shoes and clothing are among the most sought-after items to buy online in the UK. In fact, a whopping 62% of female British online shoppers purchased these items in the year 2020. Online sales are not restricted to clothing. Other items like kitchenware, jewelry, and sports items are also available.
As a result, online shopping is becoming more popular as a way to get the best deals on these products. In fact, some analysts have predicted that ecommerce sales will account for almost 1/3 of all retail sales in 2024.
Some retailers are struggling with the growth of online shopping, while others are prospering. In particular, online sales are booming for fashion, health and beauty, home and gardening as well as consumer electronic.
The trend for buying online for these items is expected to continue to expand in the years ahead. With the number of people with access to the internet continuing to increase It is anticipated that more people will turn to online shopping in the near future. As online shopping is becoming more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European online marketplace. When it comes to online shopping the customers of the UK are influenced by convenience, price, and the wide variety of products. These factors make it an ideal opportunity for retailers to invest in their online presence and offer a seamless online shopping experience.
During the COVID-19 pandemic, online sales increased dramatically as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued following the pandemic, as consumers continue to buy online as an alternative.
Shopping online is a large component of the UK retail economy, with some estimates suggesting that it will account for a third of all retail sales by 2024. This growth is a result of the increasing adoption of ecommerce by consumers and technological advancements.
57 percent of UK online shoppers believe that convenience is the main reason for them to shop online. This is closely followed by 48% who state that it is easier to discover special deals and offers, and 37% who claim that there is a wider range of merchandise available online. This is in contrast to Europe where a larger proportion of shoppers said that lower prices were the primary reason for online shopping figures Uk their purchase online.
Online shoppers are also eager to try new products and brands. online shopping figures uk consumers are open to trying new products and brands. Half of consumers are willing to try them when they shop on marketplaces like Amazon. Buy now pay later checkouts are a common choice for UK customers with 29 percent of shoppers using the buy now pay later option over the last year.
In addition to this, a strong online return policy is a vital aspect of the ecommerce environment in the UK. The majority of buyers (59%) check the return policy of a retailer prior to buying, and nearly half of them expect the seller to arrange and pay for return shipping.
