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Online Shopping Figures For the UK
Since its humble beginnings the market for online shopping has continued to grow. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many consumers use online shopping to research brands before making a purchase and 45% of them prefer to "buy online, pick up in store". This is a change in consumer habits that brick-and mortar stores should be aware of.
1. Online sales of retail in the UK
It's no secret that sales of online retail in the UK have grown significantly over the past few years. According to the 2023 statistics, the B2C online market is expected to reach $120 billion by the end of the year. This growth is a result of shifting consumer habits and the adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as customers increasingly turn to online retailers.
With this in mind, it's important for both omni channel and pureplay retailers to understand what drives consumers to buy online. We've collected retail sales figures and stats that are both eye opening and informative to assist you.
Fashion is the most favored retail sector in the UK with 28 percent of all ecommerce sales. This is likely due to a greater variety of items available and the convenience of being able to try on clothes without having to leave the comfort of your home. Electronics comes in second place with 16% of the sales on e-commerce. This is probably due to the constant demand for new technology as well as the desire to keep up with the latest technologies. Online sales of leisure and hobbies products make up 15% of all online sales.
When asked about the reason they shop online, 57% said it was because of convenience. This is followed by 48% who mentioned price comparison and 37% said they were seeking special offers or discounts. These results indicate that UK shoppers are less driven by price than their European counterparts and are more focused on convenience and a wide variety.
2. Online shopping in the UK
Online shopping is becoming a part of the daily routine for many UK customers. Whether it's to buy electronic gadgets, groceries or clothes - nearly half of UK residents over 65 have made a purchase on the internet in the past year alone. Shoppers can pick from a range of payment options, and choose when and how their items delivered.
There are many motives for shoppers to shop online Some of the most popular include convenience prices, availability, and price. In fact 57% of online shoppers cite convenience as the main motive behind their shopping. Additionally, 48% cited lower prices, while 37% said they have a wider selection of choices.
UK consumers are also becoming more environmentally conscious in their shopping online. For instance, 79% of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They can decide to take action if their purchases are not packaged in a sustainable friendly manner.
Some customers wish to make their shopping experience more personal. They are not only trying to reduce their environmental impact but also to reduce their carbon footprint. For instance 35 percent of UK customers have bought clothing, footwear, or accessories from a retailer who has their size information stored. This lets them skip the return process and to get what they want faster.
It is interesting to note that UK customers are reported to be more eager than ever before to wait for online orders. This could be because UK customers are more used to the longer delivery time and understand how long it takes to receive an item through the mail.
3. Online shopping in the UK depending on the age range
Shopping online in the UK is a very popular pastime for many people. The most popular items to purchase are clothing and accessories, followed by food items, thewillistree.info and finally media like movies and music. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are very convenient for consumers. It is also easy to compare prices and items online when making these types of purchases.
It is essential to realize that online shoppers come from a variety of backgrounds. This makes it vital for ecommerce companies to understand the demographics their customers are searching for when buying products. Additionally it is crucial to be aware of the amount of time each age group is spending shopping online. For example, the younger generation is far more likely to purchase on mobile devices than any other age group. This is due to the fact that this age group is time-poor and will use multiple devices to complete online tasks.
The older generations are more cautious in their buying habits and less influenced by advertising on the internet. They also prefer to go to high-street stores to touch and feel products before making a final decision. However, this doesn't mean that they don't shop online because the convenience and ease of online shopping is still attractive to them.
Another interesting aspect to be considered when shopping online is that older people are more likely than younger generations to anticipate and demand free shipping on all their purchases. They are also more likely to leave carts if shipping charges seem excessive. In addition, 61% of those over 55 say they'll add more items to their shopping carts in order to reach a free delivery threshold.
4. online shop shopping in the UK by gender
Both genders in the UK are equally likely to purchase products on the internet. Women are more likely than men to make major purchases, such as furniture and electrical appliances. Both groups tend to spend more on clothing products, home and garden items, consumer electronics, and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 crisis. 69% of those shoppers looked for brands that supported and worked closely with their local community.
The most sought-after online purchasing products in the UK are footwear and clothing. In fact, 62% of British women who shop online purchased these items by 2020. However, online sales aren't restricted to the clothing sector and there are a myriad of other items available, like kitchenware, jewellery and sports goods.
Shopping online has become more popular for finding the best bargains. In fact, some experts predict that e-commerce sales will account for almost one-third of all retail sales by 2024.
While some retailers are struggling to cope with the increase in online shopping, other are thriving. In particular the online market is booming for health, fashion, beauty, home and gardening, and consumer electronics.
In the near future the online shopping market for these items is expected to increase. As the number of people who use the internet continues to grow, it is expected that online shopping will be more popular in the future. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European online marketplace. Its consumers are influenced by convenience, price and a vast selection of products when they shop online. These factors make it a perfect opportunity for retailers to improve their online presence and offer a seamless online shopping experience.
In the COVID-19 pandemic, online sales grew significantly as people sought out safe and convenient options for shopping. This trend has continued post-pandemic as consumers continue to embrace online shopping as an attractive alternative.
Online shopping is a major part of UK retail and some estimates suggest that it could comprise one-third of sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and advances in technology.
In the UK, 57% of shoppers who shop online cite convenience as the main factor driving them to shop online. The 48% who say it's easier to find deals and special deals and the 37% who say there is a greater range of products online are closely behind. In Europe, a higher proportion of shoppers cite the lower cost as a primary factor for their decision to purchase online.
Online shoppers are also willing to try new brands and products. Online consumers are open to trying new brands and products. Half of them are willing to try new brands when they shop on marketplaces like Amazon. Pay-as-you-go checkouts are a common choice for UK customers with 29% of online shoppers using a buy now, pay later option in the past year.
A strong online return policy for the UK is also an important aspect of ecommerce. The majority of buyers (59 percent) go through the return policy of a retailer prior to purchasing, and nearly half expect the retailer to arrange and pay for return shipping.
