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Online Shopping Figures For the UK
Since its humble beginnings the market for online retail has continued to grow. This is especially evident in the UK where ecommerce is responsible for 20% of retail sales.
Many people shop online to research brands prior to purchasing, and 45% like to "buy online, pick up in store". This is an interesting change in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Online sales of retail in the UK
There's no doubt that sales on retail websites have grown dramatically in the UK in recent years. In fact, according to 2023 statistics the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This growth is driven by the changing habits of consumers and the use of digital transformation technologies by retailers. In the end bricks and mortar stores are losing popularity as more customers prefer online stores for their purchases.
With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives shoppers to buy online. To assist you in this, we've created an assortment of retail sales figures and other statistics that are both eye-opening and informative.
Of all the retail sectors that are available, fashion is the most popular with 28 percent of all sales made through e-commerce in the UK. This is likely due to a greater variety of merchandise available and the convenience of being in a position to try on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is probably due to the constant need for new gadgets and the desire to keep up with latest technology. Online sales of leisure and hobby products make up 15% of all online sales.
When asked about the reason they shop online, 57% cited convenience. In addition, 48% of them cited price comparison, while 37% stated that they were seeking discounts or special offers. These findings indicate that UK shoppers are less price-driven than their European counterparts and are more focused upon convenience and a broad product range.
2. Online shopping in the UK
Shopping online is now a part of daily life for many UK customers. Nearly half of UK residents aged 65 or older have made a purchase on the internet in the last year. With a wide range of payment options available customers can also decide the time and date they would like their purchases to be delivered.
Accessibility, convenience, and price are among the top reasons why customers shop online. In fact 57% of online shoppers cite convenience as the main motive behind their shopping. In addition, 48% mentioned lower prices as another benefit and 37% noted a wider range of options.
UK consumers are also becoming more eco conscious with regards to their online shopping habits. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They may even take action if they believe that their packages are not being packaged in environmentally friendly ways.
Some consumers are looking to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also reduce their carbon footprint. For example, 35% of UK customers have purchased clothing, footwear, or accessories from a retailer that has their size information saved. This lets them bypass the return process and get what they want faster.
Incredibly, UK consumers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be because UK consumers are more accustomed to the slower delivery time and understand how long it takes to receive an item through the mail.
3. Online shopping in the UK depending on the age range
Online shopping in the UK is a favorite pastime for many people. The most popular purchases are clothes and accessories followed by groceries, and finally media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for consumers. Online comparisons of products and prices are also possible when purchasing these items.
It is important to note that online shoppers are diverse, which makes it crucial for ecommerce businesses to understand what their target market is looking for when purchasing products. It is also essential to know how long each type of consumer spends online. For example, the younger generation is more likely to shop using mobile devices than any other age group. This is because the younger generation is time-poor and will make use of multiple devices to accomplish online tasks.
The older generation however tend to have more shrewd buying habits and are less affected by the online ads. They are also more likely to visit stores on the high street to look at and feel products before making a purchase. But this doesn't mean they won't buy online because the convenience and stress-free nature of online shopping is still attractive to them.
Another important aspect to consider when shopping online is that older people are more likely than younger generations to expect and demand http://bbs.ts3sv.com/ free shipping on all their purchases. They are also more likely to leave carts if shipping charges seem excessive. In addition 61% of people over 55 say that they will add more items to their shopping carts in order in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Both genders in the UK are equally likely to shop for goods on the internet. However, women are more likely to make large purchases, like electrical appliances or furniture than men. Both groups are more likely to shop for fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by the way the retailer has responded to the COVID-19 pandemic, with 69% of them looking for brands that support and collaborate with their local communities.
Clothing and shoes are the most sought-after items for online shopping in the UK. In fact, 62 percent of female British online shoppers purchased these items in the year 2020. Online sales aren't just restricted to clothing. Other items such as jewellery, kitchenware and sports equipment are also available.
Online shopping has become increasingly popular to find the best bargains. Some analysts predict that by 2024, the sales from e-commerce could be nearly a third of retail sales.
Some retailers are struggling with the rising popularity of online shopping, while others are prospering. Online sales are growing in health and wellness gardening, home and garden and consumer electronic.
In the future, online shopping for these products is expected to continue to grow. As the number of people who use the internet increases, it is expected that online sites for shopping in uk shopping will be more popular in the near future. With the increasing popularity of this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European online retail market. When it comes to online shopping the British consumers are influenced by convenience, price, and the variety of items. These factors make it a great place for retailers who want to invest in their web presence and provide a seamless shopping experience.
During the COVID-19 pandemic, online sales grew significantly as people opted for secure and convenient alternatives to store purchases. This trend has continued following the outbreak as consumers continue to buy online as an alternative.
Online shopping is a major aspect of UK retail, and certain estimates suggest that it will make up a third of retail sales by 2024. This increase is the result of the growing acceptance of e-commerce by consumers as well as technological advancements.
57 percent of UK online shoppers believe that convenience is the primary reason they shop online. The 48% who say it's easier to find deals and special deals and the 37% who claim that there's a greater selection of merchandise available online are behind. This is in contrast to Europe where a larger proportion of shoppers stated lower prices as the key driver for their purchase online.
Online Shopping Figures Uk shoppers are also eager to test new brands and products. Almost a quarter of online shoppers have bought products they've never seen on the high-street before, and half are willing to try new products when they shop on an online marketplace like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29% of online buyers have made use of this method during the last year.
Additionally an effective return policy is a crucial aspect of the e-commerce landscape for the UK. The majority of buyers (59 percent) go through the return policy of the retailer prior to purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.
