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Online Shopping Figures For the UK
The online retail market has grown continuously since its inception. This is especially evident in the UK where e-commerce accounts for 20% of retail sales.
Online shopping is a popular method for consumers to explore brands and purchase. About 45% of them prefer to "buy online and then pick it up at the store". This is a shift in the way people shop that brick-and-mortar shops must be aware of.
1. Online retail sales in the UK
It's hard to deny that online retail sales in the UK have risen significantly in the last few years. According to data from 2023, the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This increase is the result of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar shops are gaining popularity as shoppers increasingly turn to online retailers.
To achieve this, it's essential that both pureplay and omni-channel retailers know what drives consumers to shop online. To help you do this, we've created a collection of retail sales figures and statistics that are both eye-opening and shocking.
Of all the sectors of retail, fashion is the most sought-after and accounts for 28 percent of all sales made through e-commerce in the UK. This is likely due to a greater variety of products accessible and the convenience of being in a position to try on clothes without having to leave your home. Electronics comes in second, with 16% of all e-commerce sales. This is probably due to the constant need for new gadgets and the need to keep up with the most recent technology. online shopping sites with free international shipping sales of leisure and hobby products represent 15% of all e-commerce sales.
When asked about the factors that drive customers to shop online 57% of UK consumers cited convenience as the main reason. Then, 48% cited price comparison while 37% of them said they were looking for discounts or special offers. These findings suggest that UK shoppers are less price-driven than their European counterparts and are more focused on convenience and a broad product variety.
2. Online shopping in the UK
Shopping online is now a part of daily life for many UK customers. More than half of UK residents aged 65 and older have made a purchase on the internet in the past year. With a wide range of payment options, shoppers can also choose the best time and method for their purchases to be delivered.
Accessibility, convenience, and price are among the top reasons why customers shop online. In fact, 57% of people cite convenience as their primary reason for purchasing online. In addition, 48% mentioned lower prices as another advantage, while 37% cited the availability of more options.
The shopping habits of UK consumers are also becoming increasingly environmentally conscious. For example 79% of UK online shoppers report recycling boxes and other packaging materials from their purchases. They might even take action if feel their deliveries are not being delivered in environmentally friendly packaging.
In addition to reducing their environmental impact, some consumers are also trying to make their online shopping experiences more personal. For instance, 35% of UK customers have purchased clothes, footwear, and accessories from a retailer who has their size information stored. This allows them to skip the return process and get what they need quicker.
It is interesting to note that UK shoppers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that they are more accustomed to the slower delivery times and are more aware of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK depending on the age range
Online shopping is very popular in the UK. Accessories and clothing are the most popular items, followed by groceries, and entertainment such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely convenient for shoppers. It is also easy to compare prices and items on the internet when making these kinds of purchases.
It is important to note that online shoppers are very diverse, which makes it crucial for ecommerce companies to know what their customers are seeking when they purchase products. In addition to this, it is also important to know how much time each age group is spending shopping online. For instance the younger generation is more likely to shop using mobile devices than any other age group. This is due to the fact that this age group is busy and uses multiple devices to complete online tasks.
The older generations on the other hand tend to have more cautious buying habits and are less influenced by online advertising. They also tend to visit stores on the high street to feel and see items before making a purchase. But this doesn't mean they won't buy online Shopping figures Uk because the convenience and ease of online shopping is still attractive to them.
Another interesting aspect to take into consideration when shopping online is that older generations are more likely than younger generations to expect and expect free shipping on all their purchases. Additionally they are more likely to abandon their shopping carts if they think that shipping costs are excessive. In addition 61% of people over 55 say they will add more items to their shopping carts in order to get to the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK, men and women are equally likely to shop online. However women are more likely to make big purchases, such as electrical appliances or furniture than men. Both groups are also more likely to purchase fashion as well as health and beauty gardening, home and HOME garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were affected by the response of retailers to the COVID-19 epidemic. 69% of these shoppers were looking for brands that backed and collaborated with their local community.
Shoes and clothing are the most requested items to buy online in the UK. In fact, 62 percent of female British online shoppers bought these items in 2020. Online sales are not restricted to clothing. Other items like jewellery, kitchenware and sports items are also available.
Online shopping is becoming increasingly popular to find the best deals. Some experts believe that by 2024, ecommerce sales could account for more than a third of all retail sales.
While some retailers are struggling to cope with the increase in online sales, others are thriving. Online sales are booming in fashion, health and wellness, home and garden, and consumer electronics.
The trend for buying online for these items is likely to continue to grow in the years ahead. With the number of people having access to the internet growing It is expected that more more people will turn to online shopping in the near future. With the increasing popularity of this method of shopping, it's crucial for retailers to ensure that their sites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is one of the most important European eCommerce markets. When it comes to online shopping, the UK's consumers are influenced primarily by convenience, price, and the wide variety of products. These factors make it an ideal location for retailers looking to improve their online presence and offer seamless shopping.
During the COVID-19 epidemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued post-pandemic, as consumers continue to choose online shopping as an attractive alternative.
Online shopping is a major aspect of UK retail, and certain estimates suggest that it will account for a third of retail sales by 2024. This is because of the growing acceptance of e-commerce by consumers as well as technological advancements.
In the UK 57% of shoppers who shop online mention convenience as the primary reason for them to shop online. The 48 percent who claim it's easier to find deals and special deals, and the 37% who say there's a wider selection of products online are closely behind. In Europe more than half of shoppers mention the lower cost as a primary factor for their decision to purchase online.
Consumers are also willing to try new brands and products when they shop online. Online consumers are open to trying new products and brands. Half of them are willing to try them when they shop on marketplaces like Amazon. Pay-as-you-go checkouts are a favorite option for UK customers, with 29 percent of shoppers using a buy now pay later option in the last year.
A robust return policy on the internet for the UK is also a crucial aspect of ecommerce. The majority of online shoppers (59%) will research the returns policy of a retailer prior buying, and nearly half will expect the seller to be responsible for both organizing and paying for return shipping.
