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Online Shopping Figures For the UK
Since its infancy the market for online retail has continued to grow. This is particularly evident in the UK where ecommerce is responsible for 20% of all retail sales.
Many people shop online to research brands prior to purchasing and 45% prefer to "buy online, then pick it up in store". This is an interesting shift in the way people shop that bricks-and-mortar stores should take note of.
1. Online sales of retail in the UK
There's no denying that retail sales online have risen significantly in the UK in recent years. According to 2023 statistics, the B2C e-commerce market is expected to reach nearly $120 billion by next year. This is because of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. As a result bricks and mortar shops are seeing a decline in popularity as more consumers turn to online retailers for their purchases.
To do this, it's essential that both pureplay and omni-channel retailers understand what motivates customers to buy online. We've compiled retail sales figures and stats that are both eye-opening and informative to assist you.
Fashion is the most popular retail sector in the UK accounting for 28 percent of all online sales. This is likely due to the wide range of merchandise and the convenience of trying on clothes without leaving the house. Electronics is second, with 16% of all online sales. This is due to the constant demand for new technology and the desire to keep up with the latest technology. Hobbies and leisure items are also a favorite purchase online, accounting for 15% of all online sales.
When asked what factors drive consumers to shop online, 57% of UK customers cited convenience as the primary reason. This is followed by 48% who cited price comparison and 37% stated they were seeking special deals or discounts. These results suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a wide product range.
2. online shopping figures uk shopping in the UK
Shopping online is now a regular part of the lives of many UK customers. About half of UK people aged 65 and older have made an online shopping websites list purchase in the past year. With a wide variety of payment methods available, shoppers can also choose how and when they want their purchases to be delivered.
Accessibility, convenience, and price are among the top reasons shoppers shop online. In fact, 57% of people cite convenience as their main reason to shop online. In addition, 48% mentioned lower prices as an additional benefit, while 37% mentioned the availability of more choices as well.
UK consumers are also becoming more environmentally conscious in their online shopping habits. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They may even take action if believe that their packages are not coming in environmentally friendly packaging.
In addition to lessening their environmental impact, a few customers are also seeking to make their online shopping experience more personal. For instance 35 percent of UK customers have purchased clothing, footwear, or accessories from a retailer that has their measurements on file. This allows them to bypass the return process and obtain what they want faster.
It is interesting to note that UK shoppers have been reported to be more eager than ever before to wait for online orders. This could be because they are more used to the longer delivery times and are more aware of how long it takes for the item to be delivered via the mail.
3. Online shopping in the UK according to age group
Shopping online is a huge hit in the UK. The most popular items to purchase are clothing and accessories, followed by groceries, and finally media like movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These events are extremely convenient for shoppers. It is also easy to compare prices and items on the internet when making these kinds of purchases.
It is crucial to remember that online shoppers are diverse and this makes it essential for ecommerce companies to know the demographics their customers are seeking when they purchase products. It is also essential to know how much time each segment of customers spends online. The younger generation, for example is more likely to use mobile devices to shop than other groups. This is because this age group is very busy and uses multiple devices to complete online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by online advertisements. They also tend to go to stores in the high street to see and touch items before making purchases. However, this doesn't mean they won't shop online. The convenience and ease of shopping online are still very appealing.
Another interesting aspect to think about when it is about online shopping is that the older generation is more likely to expect and expect free delivery on all their purchases. Additionally, they are more likely to abandon their shopping carts if they think that shipping costs are excessive. Moreover 61% of those over 55 say that they will add more items to their carts to get to the free delivery threshold.
4. Online shopping in the UK depending on gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make big purchases, such as furniture and electrical appliances. Both groups tend to spend more on fashion products, home and garden items, consumer electronics, and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 outbreak. 69% of these consumers searched for brands that were supportive and worked closely with their local community.
Shoes and clothing are among the most sought-after items to buy online in the UK. In fact 62 percent of British women who shop online will purchase these items by 2020. However the online sales don't just apply to clothing with a wide range of other products on sale, including jewellery, kitchenware, and sports items.
Shopping online is becoming increasingly popular to find best deals. Some analysts believe that by 2024, online sales could make up more than a third of all retail sales.
Some retailers are struggling with the rise of online shopping while others are flourishing. Particularly the online market is booming for health, fashion and beauty gardening, home and garden, and consumer electronic.
The trend for buying online for these items is likely to continue to increase in the years ahead. As the number of people who use the internet increases it is expected that online shopping will be more popular in the near future. With the increasing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European ecommerce market. When shopping online the British consumers are mostly influenced by convenience, price, and a variety of products. These factors make it a great spot for retailers who wish to invest in their web presence and offer a seamless shopping experience.
In the COVID-19 pandemic, online sales increased dramatically as people sought out safe and convenient options for shopping. This trend has continued post-pandemic, as consumers continue to choose online shopping as an attractive alternative.
Online shopping is a significant component of the UK retail economy There are estimates that it could account for a third of all retail sales in 2024. This growth is driven by increasing consumer adoption of ecommerce and technological advancements.
57% of UK online shoppers believe that convenience is the main reason for them to shop online. The 48 percent who say it's easier to find bargains and special offers and top4man.ru the 37% who say there is a greater range of products online are closely behind. In Europe, a higher proportion of shoppers mention lower prices as a major factor in their decision to purchase online.
Consumers are also open to trying new brands and products when they shop online. Online customers are willing to try new products and brands. Half of consumers are willing to try new brands when they shop on marketplaces like Amazon. Pay-as-you-go checkouts are a popular choice for UK customers with 29 percent of shoppers using a buy now pay later option in the last year.
Additionally, a robust online return policy is a vital aspect of the ecommerce landscape in the UK. The majority of online shoppers (59 percent) check the return policy of a retailer prior to buying, and more than half expect retailers to arrange and pay for return shipping.
