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Online Shopping Figures For the UK
The online retail market has grown exponentially since its humble beginnings. This is especially evident in the UK where ecommerce accounts for 20% of all retail sales.
Many shoppers use online shopping to research brands prior to purchasing and 45% of them prefer to "buy online, then pick up in stores". This is a change in consumer behavior that brick-and-mortar shops must be aware of.
1. Online retail sales in the UK
It's hard to deny that sales of online retail in the UK have seen a significant increase over the past few years. In fact, according to 2023's statistics, the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This growth is due to changing consumer shopping habits and the adoption of digital transformation technologies by retailers. In the end bricks and mortar shops are losing popularity as more consumers prefer online stores for their purchases.
In order to do this, it's essential that both omni-channel and pureplay retailers know what drives shoppers to purchase online. To help you do this, we've compiled a collection of retail sales figures and other statistics that are both eye-opening and shocking.
Fashion is the most popular retail industry in the UK, accounting for 28 percent of all e-commerce sales. This is likely due to the availability of a larger range of merchandise and the ease of trying on clothes without leaving the house. Electronics is second with 16% of all the sales made through e-commerce. This is likely due to the constant demand for new gadgets and the desire to stay up-to-date with most recent technology. Hobbies and leisure items are also popular items to purchase online, accounting for 15% of all e-commerce sales.
When asked why they shop online, 57% of respondents mentioned convenience. This is followed by 48% who pointed to price comparison, and 37% who stated they were seeking special offers or discounts. These findings suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a broad variety of products.
2. Online shopping in the UK
Shopping online has become a daily aspect of life for a lot of UK residents. Be it for groceries, electronics, or fashion - almost half of UK residents over 65 have made an online purchase within the last year. With a variety of payment methods available, shoppers can also choose the time and date they would like their purchases to be delivered.
There are many reasons for online shoppers to shop, some of the most popular include convenience, price, and availability. In fact, 57% of people cite convenience as their primary reason to shop online. Additionally, 48% of them cited lower prices, while 37% said they have a wider variety of options.
Online shopping habits of UK consumers are also becoming increasingly environmentally conscious. For instance 79 percent of UK online shopping websites list shoppers report that they recycle boxes and other packaging materials from their purchases. They can be able to take action if they find that their purchases are not packaged in an eco green manner.
Some customers want to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also reduce their carbon footprint. For example 35% of UK customers have purchased clothes, footwear, and accessories from a retailer that stores their size information. This lets them avoid the return process and get what they want faster.
It is interesting to consider that UK consumers are reported to be more eager than ever before to wait for online orders. This could be due to the fact that they are more accustomed to the slower delivery times and have a better understanding of how long it takes for an item to be delivered in the mail.
3. Online shopping in the UK by the age group
Shopping online in the UK is a popular activity for a large number of people. The most sought-after purchases are clothes and accessories, followed by groceries and then media like movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely practical for shoppers. It is also easy to compare prices and items online when making these types of purchases.
It is essential to realize that online shopping top 7 shoppers are diverse. This makes it essential for online retailers to know what their target audience is searching for when buying products. It is also important to know how much time each type of consumer spends online. The younger generation, for instance, is more likely to use mobile devices to shop than any other group. This is because the younger generation is less time-conscious and uses a variety of devices to accomplish online tasks.
The older generation on the other hand tend to have more shrewd buying habits and are less affected by advertisements on the internet. They are also more likely to visit high street stores to see and touch items before making a purchase. However, online shopping figures uk this doesn't mean that they will not buy online, as the convenience and stress-free nature of online shopping is extremely appealing to them.
Another important aspect to take into consideration when shopping online is that older generations are more likely than younger generations to expect and expect free shipping on all of their purchases. Additionally, they are more likely to abandon their carts when they believe that shipping costs are excessive. In addition 61% of those over 55 say that they will add more items to their cart to get to the free delivery threshold.
4. Online Shopping Figures Uk shopping in the UK according to gender
In the UK both genders are equally likely to shop online. However women are more likely to make big purchases, like furniture or electrical appliances, than men. Both groups are also more likely to purchase fashion cosmetics, health and beauty products as well as home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and Online Shopping Figures Uk community-based. Studies have found that 70% of consumers are influenced by the way a company responded to the COVID-19 pandemic, with 69% of these looking for brands that support and collaborate with their local communities.
Shoes and clothing are the most sought-after items to buy online in the UK. In fact, 62% of British women who shop online purchased these items by the year 2020. Online sales aren't just limited to clothing. Other items like kitchenware, jewelry, and sports items are also available.
Shopping online is becoming more popular for finding the most affordable deals. In fact, some analysts predict that ecommerce sales will account for almost one third of all retail sales in 2024.
Some retailers are struggling with the rising popularity of online shopping, while others are thriving. Particularly, online sales are booming for health, fashion and beauty gardening, home and garden, and consumer electronics.
The trend of purchasing these items online is expected to continue expand in the years ahead. As the number of people who use the internet continues to grow it is anticipated that online shopping will become more popular in the future. With the growing popularity of this method of shopping, it's crucial for retailers to ensure that their sites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is a major European online marketplace. When it comes to online shopping, the UK's consumers are mostly influenced by price, convenience and the wide variety of products. These factors make it a great location for retailers looking to improve their online presence and offer seamless shopping.
During the COVID-19 Pandemic, online sales grew dramatically as people sought out secure and convenient alternatives to store purchases. This trend has continued following the pandemic, as consumers continue to shop online as an alternative.
Online shopping is a major aspect of UK retail, and certain estimates suggest that it could account for one-third of sales by 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and advances in technology.
In the UK, 57% of shoppers who shop online say convenience is the primary reason for them to shop online. This is closely followed by 48% who state that it is easier to find special offers and deals, and 37% of shoppers say there's a wider selection of products available online. In Europe, a higher proportion of consumers cite the lower cost as a primary factor in their decision to buy online.
Consumers are also willing to try new brands and products when they shop online. Online shoppers are open to trying new brands and products. Half of people are willing to do so when they shop on marketplaces like Amazon. Buy now pay later checkouts are a favorite option for UK customers, with 29 percent of shoppers using a buy now, pay later option in the last year.
A solid return policy for online purchases for the UK is also an important aspect of ecommerce. The majority of online shoppers (59%) check a retailer's return policy before buying, and nearly half expect the retailer to arrange and pay for return shipping.
