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Online Shopping Figures For the UK
Since its humble beginnings the market for online shopping has continued to grow. This is particularly evident in the UK, where ecommerce represents 20% of all retail sales.
Many people shop online to research brands before purchasing and 45% of them prefer to "buy online, pick up in stores". This is a change in consumer behavior that brick-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's not a secret that online sales of merchandise have grown dramatically in the UK over recent years. According to the 2023 statistics, the B2C market for online shopping is expected to reach almost $120 billion by the end of the year. This increase is the result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. In the end, bricks and mortar stores are experiencing a decline in popularity as more consumers are turning to online retailers to make their purchases.
With this in mind, it's crucial for both pureplay and omni channel retailers to know what motivates customers to purchase online shopping figures uk. To help you do this, we've created a collection of retail sales figures and statistics that are both eye-opening as well as shocking.
Fashion is the most popular retail industry in the UK, accounting for 28 percent of all online sales. This is likely due to a greater variety of items that are available and the convenience of being capable of trying on clothes without leaving your home. Electronics is the second most popular, with 16% of the sales made through e-commerce. This is likely because of the constant demand for new devices and the desire to keep up with the latest technology. Online sales of hobbies and leisure products account for 15% of all e-commerce sales.
When asked what factors drive consumers to shop online 57% of UK customers cited convenience as the primary reason. In addition, 48% of them cited price comparison and 37% of them said they were looking for discounts or special offers. These findings indicate that UK consumers are less influenced by price than their European counterparts, and are more focused upon convenience and a wide range.
2. Online shopping in the UK
Shopping online is now a part of the daily routine for many UK customers. It doesn't matter if it's for groceries, electronics or even clothes - more than half of UK residents over the age of 65 have made an online purchase in the last year. With a variety of payment options, shoppers can also choose the best time and method for their items to be delivered.
Accessibility, convenience, and price are among the top reasons why shoppers shop online. In fact, 57% of shoppers cite convenience as the primary reason for shopping online. Then, 48% cited lower prices as an additional benefit, while 37% mentioned the availability of more options.
UK consumers are also becoming more environmentally conscious in their online shopping habits. For instance 79% of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They might even take action if they feel their deliveries are not being packaged in environmentally friendly ways.
In addition to decreasing their environmental impact, some customers are also seeking to make their shopping experiences more personal. For example 35 percent of UK customers have purchased clothing or footwear from a retailer with their size information stored on the file. This lets them to skip the return process and to purchase what they want faster.
It is interesting to know that UK consumers are reported to be more eager than ever to wait for online orders. This may be because they are more accustomed to the longer delivery times and are more aware of how long it takes for an item to arrive in the mail.
3. Online shopping in the UK depending on the age group
Online shopping in the UK is a favorite pastime for many people. Clothes and accessories are the most sought-after purchases followed by food items, and entertainment such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are extremely practical for shoppers. Online comparisons of products and prices are also possible when making these purchases.
It is crucial to understand that online shoppers are diverse and this makes it crucial for ecommerce businesses to understand what their customers are seeking when they purchase products. In addition, it is also important to be aware of the amount of time each age group spends shopping online. For instance, the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is time-poor and will use multiple devices to complete online tasks.
The older generation tends to be more conservative in their purchasing habits and less influenced by online advertising. They are also more likely to go to stores in the high street to see and touch products prior to making a purchase. This does not mean they will not buy online. The convenience and ease of shopping online are still very appealing.
Another important aspect to take into consideration when it comes to online shopping is that the older generation is more likely to expect and expect free delivery on all their purchases. Additionally, they tend to drop their carts when they believe that shipping costs are excessive. Moreover 61% of those over 55 say they will add more items to their cart to get to the free delivery threshold.
4. Online shopping in the UK in accordance with gender
Men and women in the UK are equally likely to shop for items online. However, women are more likely to make big purchases, like electrical appliances or furniture than men. Both groups are also more likely to shop for fashion cosmetics, health and beauty products, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by the way a company responded to the COVID-19 pandemic, with 69% looking for brands that support and are in close contact with their local communities.
The most sought-after online shopping products in the UK are footwear and clothing. In fact 62 percent of British women who shop online bought these items by 2020. However, online sales aren't restricted to the clothing sector and there are a myriad of other products available such as kitchenware, jewellery, and sports items.
Online shopping has become increasingly popular to find best online shopping websites uk bargains. In fact, some experts predict that online sales will account for nearly one third of all retail sales by 2024.
While some retailers struggle to cope with the increase in online shopping, others are flourishing. Online sales are increasing in health and online shopping figures uk wellness as well as home and garden and consumer electronics.
In the future, online shopping for these items is expected to continue to grow. As the number of internet users continues to grow, it is expected that online shopping will be more popular in the near future. With the growing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European online marketplace. The majority of its customers are influenced the convenience, affordability and wide range of products when they shop online. These factors make it an ideal place for retailers who want to invest in their web presence and offer seamless shopping.
During the COVID-19 Pandemic, which online stores ship internationally sales grew significantly as people sought out safe and convenient alternatives to store purchases. This trend has remained in place post-pandemic as consumers continue to use online shopping as a viable alternative.
Online shopping is a major component of UK retail, and some estimates suggest that it could comprise one-third of sales by 2024. This is due to the increasing popularity of ecommerce among consumers and advancements in technology.
57 percent of UK online shoppers believe that convenience is the primary reason why they shop online. The 48% who say it's easier to find bargains and special deals, and the 37% who claim there's a wider selection of items available online are behind. This is in contrast to Europe, where a greater percentage of shoppers said that lower prices were the key driver for their purchase online.
Consumers are also open to trying new brands and products when they shop online. Online customers are willing to try new products and brands. Half of consumers are willing to do so when they shop on marketplaces like Amazon. Buy now pay later checkouts are a favorite option for UK customers, with 29% of online shoppers using a buy now pay later option in the last year.
In addition to this, a strong online return policy is a crucial aspect of the online shopping environment in the UK. The majority of buyers (59%) go through the return policy of the retailer prior to buying, and nearly half of them expect the seller to arrange and pay for return shipping.
