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Online Shopping Figures For the UK
The online retail market has grown exponentially since its humble beginnings. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.
Many shoppers use online shopping to research brands before purchasing, and 45% like to "buy online, pick up in stores". This is an interesting change in the way people shop that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's not difficult to see that sales of online retail in the UK have risen significantly over the past few years. According to 2023 statistics the B2C market for online shopping is expected to grow to $120 billion next year. This growth is a result of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as customers increasingly prefer online retailers.
With this in mind, it's important for both pureplay and omni channel retailers to know what motivates customers to purchase online. We've compiled retail sales figures and stats that are both eye-opening and revealing to help you.
Of all the retail industries of which fashion is the most well-known and accounts for 28 percent of all sales on e-commerce in the UK. This is probably due to a wider selection of items available and the convenience of being able to try on clothes without having to leave your home. Electronics is the second most popular with 16% of the sales made through e-commerce. This is likely due to the constant demand for new gadgets and a desire to keep up with most recent technology. Hobbies and leisure items are also a favorite purchase online, accounting for 15% of all e-commerce sales.
When asked what factors drive customers to shop online, 57 percent of UK consumers cited convenience as the main reason. Then, 48% mentioned price comparison, while 37% said they were seeking discounts or online shopping Figures Uk special deals. These findings suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a wide selection of products.
2. Online shopping in the UK
Online shopping is becoming a regular part of the lives of many UK customers. It doesn't matter if it's for groceries, electronics or even clothes - more than half of UK residents over the age of 65 have made an online purchase in the last year. Shoppers can select from a wide range of payment options and also decide when and how their items delivered.
Price, convenience and accessibility are among the top reasons why shoppers shop online. In fact 57% of shoppers who shop online cite convenience as the main reason for their shopping habits. Additionally, 48% of them cited lower prices and 37% cited a wider choice of options.
UK consumers are also becoming more environmentally conscious with regards to their shopping online home shop uk discount code. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They could be able to take action if they find that their purchases are not packaged in a sustainable green manner.
In addition to reducing their environmental impact, some consumers are also trying to make their shopping experience more personal. For instance 35 percent of UK customers have bought clothing, footwear, or accessories from a retailer that stores their size information. This lets them bypass the return process and get what they want quicker.
Incredibly, UK consumers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that UK shoppers are more accustomed to the slower delivery time and understand the length of time it takes to receive an item through the mail.
3. online shopping stores in london shopping in the UK according to age group
Online shopping is very popular in the UK. Clothing and accessories are among the most sought-after purchases followed by food items, and media such as movies and music. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that consumers find these events very convenient. It is also simple to compare prices and items online when making these types of purchases.
It is important to note that online shoppers are very diverse, which makes it crucial for ecommerce businesses to understand what their customers are seeking when they purchase products. It is also important to know how much time each group of shoppers spends online. For instance the younger generation is more likely to shop using mobile devices than any other age group. This is because this age group is very constrained in time and will utilize multiple devices to accomplish online tasks.
The older generation tends to be more conservative in their purchasing habits and less influenced by online advertising. They also prefer to visit high-street stores to touch and feel products before making a final decision. However, this doesn't mean they won't buy online. The convenience and ease of online shopping are still very appealing.
Another interesting aspect to be considered when shopping online is that older people are more likely than younger generations to expect and demand free shipping on all their purchases. In addition, they are more likely to abandon their carts when they believe that shipping costs are excessive. Furthermore 61% of those over 55 say they'll add more items to their carts in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Both genders in the UK are equally likely to shop for goods on the internet. However women are more likely to make big purchases, like furniture or electrical appliances, than men. Both groups tend to spend more on fashion products, home and garden items, consumer electronics, and health and beauty products.
In addition, online shopping figures uk UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of these shoppers looked for brands that supported and collaborated with their local community.
The most sought-after online shopping products in the UK are clothing and shoes. In fact, a whopping 62 percent of female British online shoppers bought these items in the year 2020. online shopping figures uk sales aren't just restricted to clothing. Other products such as jewellery, kitchenware and sports items are also available.
In the process, online shopping is becoming increasingly popular as a method to get the best deals on these products. In fact, some analysts have predicted that ecommerce sales will account for almost 1/3 of all retail sales by 2024.
While some retailers struggle to cope with the increase in online shopping, other are thriving. Online sales are increasing in health and wellness as well as home and garden and consumer electronic.
The trend for buying these items online is expected to continue increase in the coming years. With the number of people having access to the internet growing it is expected that more and increasing numbers of people will be turning to online shopping in the future. As online shopping grows more popular, merchants must ensure that their sites are optimized for mobile devices. They should also provide an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European online retail market. The majority of its customers are influenced the ease of shopping, the price and a vast selection of products when they shop online. These factors make it a great place for retailers to improve their online presence and provide an effortless shopping experience online.
During the COVID-19 pandemic, online sales increased significantly because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued following the outbreak as consumers continue to shop online as an alternative.
Online shopping is a major component of UK retail and some estimates suggest that it will account for one-third of sales by 2024. This growth is fueled by the growing popularity of e-commerce among consumers and advancements in technology.
In the UK, 57% of shoppers who shop online mention convenience as the primary reason they shop online. The 48% who say it's easier to find deals and special deals and the 37% who claim there is a greater range of merchandise available online are behind. In Europe, a higher proportion of shoppers cite the lower cost as a primary reason for them to buy online.
Online shoppers are also eager to test new brands and products. About 25% of shoppers online have purchased products that they've never purchased in a store before, and half are willing to try new products when shopping on a marketplace like Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of buyers who shop online have used this option in the last year.
A robust return policy on the internet for the UK is also a crucial aspect of ecommerce. The majority of shoppers (59 percent) will look up a retailer's returns policy before purchasing, and more than half will expect the retailer to be responsible for both the return and payment shipping.
