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Online Shopping Figures For the UK
The online retail market has grown continuously since its inception. This is evident especially in the UK where e-commerce accounts for 20% of retail sales.
Online shopping is a popular method for consumers to research brands and make purchases. About 45% of consumers prefer to "buy online and pick up at the store". This is an interesting shift in the way people shop that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
There's no doubt that retail sales online have grown significantly in the UK over recent years. According to data from 2023, the B2C e-commerce market is expected to reach nearly $120 billion by the end of next year. This growth is a result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. Brick and mortar shops are gaining popularity as shoppers increasingly turn to online retailers.
To do this, it is important that both omni-channel and pureplay retailers know what drives consumers to shop online. To help you do this, we've put together an assortment of retail sales figures and statistics that are both eye-opening as well as informative.
Fashion is the most sought-after retail sector in the UK, accounting for 28 percent of all e-commerce sales. This is probably due to the wider range of merchandise that are available and the convenience of being able to try on clothes without leaving the comfort of your home. Electronics is second, with 16% of all online sales. This is likely due to the constant need for new gadgets and a desire to keep up with most recent technology. Hobbies and leisure products are also popular items to purchase online, with 15% of all e-commerce sales.
When asked about the factors that drive shoppers to shop online shopping uk discount 57 percent of UK consumers cited convenience as the primary driver. Then, 48% cited price comparison and 37% said they were seeking discounts or special offers. These results suggest that shoppers in the UK are less driven by price than their European counterparts and are more focused on convenience and a large selection of products.
2. Online shopping in the UK
Online shopping is a common part of the lives of many UK residents. More than half of UK residents aged 65 and older have made an online purchase in the past year. With a variety of payment methods available buyers can also pick the best time and method for their goods to be delivered.
Price, convenience and accessibility are among the top reasons consumers shop online. In fact, 57% of people cite convenience as their main reason to shop online. Then, 48% cited lower prices as another advantage, while 37% cited an increased selection of choices as well.
UK consumers are also becoming more eco conscious when it comes to their online shopping habits. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They may be able to take action if they find that their purchases are not packaged in an environmentally friendly manner.
In addition to decreasing their impact on the environment, some customers are also seeking to make their shopping experience more personal. For instance, 35 percent of UK customers have purchased clothes, footwear, or accessories from a store that has their measurements on file. This allows them to skip the return process and get what they need quicker.
It is interesting to consider that UK consumers are reported to be more eager than ever before to wait for online orders. This could be due to the fact that British shoppers are more accustomed to the slower delivery time and know the length of time it takes to receive an item through the mail.
3. Online shopping in the UK according to age group
Shopping online in the UK is a popular activity for many people. The most popular purchases are clothes and accessories followed by groceries, and finally media like movies and music. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These sales are extremely practical for shoppers. Comparisons of products and prices are also possible when making these purchases.
It is important to note that online shoppers are diverse and this makes it essential for ecommerce businesses to understand what their customers are looking for when it comes to purchasing products. It is also essential to understand how much time each type of consumer spends online. For instance the younger generation is far more likely to shop using mobile devices than any other age group. This is due to the fact that this age group is constrained in time and will utilize multiple devices to complete online tasks.
The older generations however tend to have more cautious buying habits and are less affected by the online ads. They also prefer to visit high-street stores to feel and touch products before making a decision. However, this doesn't mean they don't shop online, as the convenience and ease of use of online shopping is very appealing to them.
A second interesting factor to be considered when shopping online is the fact that older generations are more likely than younger generations to expect and demand free shipping on all their purchases. They are also more likely to drop carts if shipping costs seem excessive. In addition, 61% of those over 55 say that they will add more items to their cart in order to meet the free delivery threshold.
4. Online shopping in the UK by gender
Women and men in the UK are equally likely to shop for products on the internet. Women are more likely than men to make big purchases like electrical and furniture. Both groups are more likely to purchase fashion cosmetics, health and beauty products, home and garden, and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of consumers searched for brands that were supportive and collaborated with their local community.
Shoes and clothing are the most popular products to buy online in the UK. In fact, 62% of female British online shoppers bought these items in the year 2020. Online sales aren't just restricted to clothing. Other items like jewellery, kitchenware and online shopping Figures uk sports equipment are also available.
Online shopping is becoming increasingly popular to find best deals. Some analysts predict that by 2024, online sales could make up more than a third of all retail sales.
While some retailers are struggling to deal with the rise in online shopping, others are flourishing. Online sales are booming in health and wellness, home and garden, and consumer electronics.
The trend for buying these products online is expected to continue expand in the coming years. As the number of people who use the internet is growing, it is expected that online shopping will increase in popularity in the near future. As online shopping is becoming more popular, retailers should ensure that their websites are optimized for mobile devices. They should also provide an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European ecommerce market. When shopping online, the UK's consumers are influenced primarily by price, convenience, and a variety of products. These factors make it a great place for retailers who want to invest in their web presence and provide an easy shopping experience.
In the COVID-19 pandemic, online shopping figures uk sales grew dramatically as people sought out safe and convenient alternatives to shopping. This trend has continued after the pandemic as consumers continue to buy online as an alternative.
Online shopping is a major component of UK retail, and some estimates suggest that it will comprise a third of retail sales by 2024. This is due to increasing consumer adoption of ecommerce and advances in technology.
57 percent of UK online shoppers believe that convenience is the main reason why they shop online. This is followed by 48% who state that it is easier to discover special deals and offers and 37% of shoppers say there's a wider selection of products available online. In Europe the majority of shoppers cite lower prices as a major reason for them to purchase online.
Consumers are also open to trying new brands and products when they shop online. Online consumers are open to trying new products and brands. Half of people are willing to try them when they shop on marketplaces such as Amazon. Pay-as-you-go checkouts are a common choice for UK customers, with 29 percent of online shoppers choosing a buy now pay later option over the last year.
A strong online return policy for the UK is also a key aspect of e-commerce. The majority of online shoppers (59 percent) will check the return policy of a retailer prior to purchasing, and a majority will expect the retailer to be responsible for both the return and payment shipping.
