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Online Shopping Figures For the UK
The market for online retailers has grown exponentially since its inception. This is particularly evident in the UK where ecommerce accounts for 20% of retail sales.
Many consumers use online shopping to research brands before purchasing, and 45% like to "buy online, then pick up in store". This is a shift in the way people shop that brick-and-mortar shops must be aware of.
1. Online retail sales in the UK
It's no secret that online retail sales in the UK have risen significantly over the past few years. According to data from 2023 the B2C e-commerce market is expected to reach nearly $120 billion by next year. This growth is driven by changing consumer shopping habits and the use of digital transformation technologies by retailers. In the end bricks and mortar stores are experiencing a decline in popularity as more customers prefer online retailers to make their purchases.
With this in mind, it's essential for both pureplay and omni channel retailers to understand what drives shoppers to buy online. To assist you in this, we've compiled a collection of retail sales figures and stats that are both eye-opening and shocking.
Of all the retail industries that are available, fashion is the most well-known, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to the availability of a wider range of merchandise and the ease of trying on clothes without leaving your home. Electronics is the second most popular with 16% of all online sales. This is probably due to the constant need for new gadgets and the desire to keep up with the latest technology. Online sales of leisure and hobby products represent 15% of all ecommerce sales.
When asked about the factors that drive consumers to shop online 57 percent of UK consumers cited convenience as the primary driver. In addition, 48% of them cited price comparison, while 37% of them said they were looking for discounts or special offers. These results suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Online shopping is becoming a part of daily life for many UK consumers. Nearly half of UK people aged 65 and older have made an online purchase within the last year. Shoppers can select from a range of payment options and also decide the time and method they'd like their purchases delivered.
Convenience, price and availability are among the top reasons why customers shop Online shopping figures uk - kbphone.co.Kr,. In fact, 57% of people cite convenience as their primary reason for shopping online. Then, 48% cited lower prices as another benefit and 37% noted the availability of more options.
UK consumers are also becoming more environmentally conscious with regards to their online shopping habits. For example 79% of UK online shoppers say they recycle boxes and other packaging materials from their purchases. They might even take action if think their purchases aren't being delivered in environmentally friendly packaging.
Some customers want to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For example 35% of UK customers have bought clothes, footwear, Online shopping figures uk and accessories from a retailer who stores their size information. This allows them to avoid the return process and to get what they want faster.
It is interesting to note that UK customers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that UK customers are more used to the longer delivery time and understand the length of time it takes to receive an item through the mail.
3. Online shopping in the UK according to the age range
Shopping online in the UK is a popular activity for a large number of people. The most popular items to purchase are clothes and accessories followed by groceries, and finally media like movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These events are extremely practical for shoppers. It is also simple to compare prices and products on the internet when making these kinds of purchases.
It is crucial to understand that online shoppers are very diverse and this makes it essential for ecommerce businesses to understand what their target market is looking for when purchasing products. In addition to this it is important to be aware of the amount of time each age group spends shopping online. For example the younger generation is far more likely to shop using mobile devices than any other age group. This is due to the fact that this age group is very busy and uses multiple devices to accomplish online tasks.
The older generation tends to be more conservative in their purchasing habits and less influenced by advertising on the internet. They also tend to visit high street stores to look at and feel items before making a purchase. But this doesn't mean they don't shop online because the convenience and ease of online shopping is attractive to them.
Another interesting aspect to think about when it concerns online shopping is that older generations are more likely to anticipate and expect free delivery on all of their purchases. They are also more likely to leave carts if shipping charges seem excessive. Moreover 61% of people over 55 say they'll add more items to their cart in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to purchase goods on the internet. However women are more likely to make big purchases, like electrical appliances or furniture, than men. Both groups are more likely to buy fashion household and garden products, consumer electronics, and cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by the way a company responded to the COVID-19 pandemic, with 69% of them seeking out brands that are supportive of and are in close contact with their local communities.
Shoes and clothing are among the most requested items to buy online in the UK. In fact, 62 percent of female British online shoppers bought these items in the year 2020. However, online sales aren't restricted to the clothing sector and there are a myriad of other items available, like kitchenware, jewellery and sports items.
Online shopping is becoming more popular for finding the best bargains. Some experts believe that by 2024, which online stores ship internationally sales could make up nearly a third of retail sales.
Some retailers are struggling with the growth of online shopping while others are flourishing. Online sales are increasing in fashion, health and wellness gardening, home and garden and consumer electronic.
The trend for buying online for these items is likely to continue to expand in the years ahead. With the number of people having access to the internet growing it is expected that more customers will opt for online shopping in the future. With the growing popularity of this method of shopping, it is crucial for retailers to ensure that their websites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European online retail market. When they shop online the customers of the UK are influenced by price, convenience and a variety of products. These factors make it an ideal opportunity for retailers to improve their online presence and provide an effortless shopping experience online.
In the COVID-19 pandemic online sales grew significantly because consumers were looking for secure and convenient alternatives to instore purchases. This trend has continued after the outbreak as consumers continue to shop online as an alternative.
Online shopping is a major aspect of UK retail, and some estimates suggest that it could make up a third of retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and technological advancements.
57 percent of UK online shoppers believe that convenience is the main reason for them to shop online. This is closely followed by 48% who say that it is easier to find special offers and deals, and 37% who claim that there is a wider range of products available online. This contrasts with Europe where a larger percentage of shoppers cited lower prices as the primary reason for their purchase online.
The online shoppers are also keen to test new products and brands. Online shoppers are open to trying new brands and products. Half of consumers are willing to try them when they shop on marketplaces like Amazon. Pay-as-you-go checkouts are a favorite option for UK shoppers, with 29% of online shoppers using a buy now, pay later option in the past year.
A strong online return policy for the UK is also a crucial aspect of e-commerce. The majority of buyers (59 percent) go through the return policy of a retailer prior to buying, and more than half expect retailers to arrange and pay for return shipping.
