Why Is This Online Shopping Figures Uk So Beneficial When COVID-19 Is In Session
Online Shopping Figures For the UK
Since its humble beginnings the market for online retail has continued to grow. This is evident especially in the UK where ecommerce is responsible for 20% of all retail sales.
Many people shop online to research brands before making a purchase, and 45% like to "buy online, pick up in stores". This is a change in consumer behavior that brick-and-mortar stores should be aware of.
1. Online sales of retail in the UK
It's not difficult to see that sales of online retail in the UK have risen significantly over the past few years. In fact, according to 2023 statistics the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This growth is fueled by the changing habits of consumers and the adoption of digital transformation technologies by retailers. Brick and mortar shops are losing popularity as consumers increasingly shop online.
With this in mind, it's crucial for both omni channel and pureplay retailers to know what motivates shoppers to buy online. To help you understand this, we've compiled an assortment of sales figures and stats that are both eye-opening as well as informative.
Fashion is the most popular retail industry in the UK, accounting for 28 percent of all ecommerce sales. This is probably due to a wider selection of products that are available and the convenience of being in a position to try on clothes without leaving home. Electronics is second, with 16% of all the sales made through e-commerce. This is due to the constant demand for new technology and the desire to keep up with the latest technologies. Hobbies and leisure items are also a popular purchase online, accounting for 15% of all e-commerce sales.
When asked what factors drive shoppers to shop online, 57% of UK consumers cited convenience as the primary driver. Then, 48% cited price comparison while 37% of them said they were seeking discounts or special offers. These findings suggest that UK consumers are less influenced by price than their European counterparts, and are more focused upon convenience and a broad product selection.
2. Online shopping in the UK
Online shopping is becoming a part of the daily routine for many UK consumers. More than half of UK people aged 65 and older have made an online purchase in the last year. Shoppers can pick from a range of payment options, and choose the time and method they'd like their items delivered.
Price, convenience and ez-access as3 Suitcase accessibility (Vimeo.com) are among the top reasons why consumers shop online. In fact, 57% of shoppers cite convenience as their main reason for shopping online. Another 48% of them cited lower prices while 37% mentioned a greater selection of choices.
UK consumers are also becoming more environmentally conscious with regards to their shopping online. For example, 79 percent of UK online shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They may even take action if believe that their packages are not coming in environmentally friendly packaging.
Some consumers wish to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For instance 35 percent of UK shoppers have bought clothing or footwear from a retailer with their size information on file. This allows them to bypass the return process and get what they want faster.
Incredibly, UK customers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that British consumers are more accustomed to the slower delivery time and are aware of how long it takes to receive an item in the mail.
3. Online shopping in the UK according to age group
Online shopping is very popular in the UK. The most sought-after purchases are clothes and accessories followed by groceries and then media like movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is because people find these sales convenient. It is also simple to compare prices and products on the internet when making these kinds of purchases.
It is crucial to understand that online shoppers are diverse. This is why it is crucial for e-commerce businesses to understand the demographics their customers are looking for when it comes to purchasing products. In addition to this it is important to know how much time each age group spends shopping online. For example the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is time-poor and will use multiple devices to accomplish online tasks.
The older generations however tend to have more shrewd buying habits and are less affected by online advertising. They also prefer to go to high-street stores to touch and feel products before making a decision. This does not mean they won't shop online. The convenience and ease of online shopping are still very appealing.
Another interesting aspect to consider when shopping online is that older generations are more likely than younger generations to anticipate and expect free shipping on all of their purchases. Additionally they are more likely to abandon their carts when they believe that shipping costs are prohibitive. Additionally, 61% of people over 55 say they'll add additional items to their carts to get a free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. However, women are more likely to make big purchases, like electrical appliances or furniture, than men. Both groups are also more likely to purchase fashion as well as health and beauty, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by the way a company responded to the COVID-19 pandemic with 69% seeking out brands that are supportive of and work closely with their local communities.
The most sought-after online purchasing items in the UK are footwear and clothing. In fact 62 percent of British women who shop online bought these items by the year 2020. However online sales aren't limited to the clothing sector with a wide range of other products available like kitchenware, jewellery and sports items.
In the process, online shopping is becoming increasingly popular as a method to find the best prices on these products. In fact, some analysts have predicted that online sales will account for almost one third of all retail sales in 2024.
While some retailers struggle to deal with the rise in online shopping, others are flourishing. Online sales are booming in health and wellness, home and garden, and consumer electronics.
The trend of buying online for these items is likely to continue to increase in the years ahead. As the number of internet users continues to grow it is anticipated that online shopping will become more popular in the future. With the growing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the top European eCommerce markets. When it comes to online shopping the British consumers are influenced primarily by price, convenience and Folk Art 229 Paint the wide variety of products. These factors make it a great spot for retailers who wish to improve their web presence and provide seamless shopping.
In the COVID-19 pandemic, online sales grew dramatically as consumers chose secure and convenient options for shopping. This trend has continued after the outbreak as consumers continue to shop online as an alternative.
Shopping online is a large portion of the UK retail economy Some estimates suggest that it will account for one-third of all retail sales in 2024. This is due to increasing consumer adoption of ecommerce and advancements in technology.
In the UK, projectbrightbook.com 57% of online shoppers cite convenience as the main factor driving them to shop online. The 48% who say it's easier to find bargains and special offers as well as the 37% who say there is a greater range of merchandise available online are behind. This is in contrast to Europe, where a greater proportion of shoppers stated lower prices as the key driver for their decision to shop online.
Online shoppers are also eager to try new brands and products. Online shoppers are open to trying new products and brands. Half of them are willing to try them when they shop on marketplaces like Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of online shoppers have made use of this method in the last year.
Additionally, a robust online return policy is a crucial aspect of the e-commerce environment in the UK. A majority of online buyers (59%) go through the return policy of a retailer prior to purchasing, and nearly half expect the retailer to arrange and pay for return shipping.
