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Since its infancy the market for online retail has continued to grow. This is especially evident in the UK, where ecommerce represents 20% of all retail sales.
Many people shop online retailers uk stats to research brands prior to purchasing, and 45% like to "buy online, pick up in store". This is a change in the way people shop that brick-and-mortar shops must be aware of.
1. Online retail sales in the UK
There's no doubt that retail sales online have risen dramatically in the UK in recent years. According to the 2023 statistics, the B2C online market is expected to grow to $120 billion next year. This increase is the result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as consumers increasingly prefer online retailers.
With this in mind, it's essential for both pureplay and omni channel retailers to know what motivates customers to purchase online. To help you understand this, we've compiled a collection of retail sales figures and other statistics that are both eye-opening as well as informative.
Of all the sectors of retail, fashion is the most sought-after and accounts for 28% of all e-commerce sales in the UK. This is likely due to the availability of a larger selection of products and the ease of trying on clothes without leaving your home. Electronics comes in second, with 16% of the sales made through e-commerce. This is probably due to the constant need for new gadgets and a desire to keep up with the latest technology. Leisure and hobbies are also a favorite purchase on the internet, accounting for 15% of all online sales.
When asked about the reason they shop online, 57% of respondents mentioned convenience. In addition, 48% of them cited price comparison, while 37% said they were seeking discounts or special offers. These findings suggest that UK consumers are less influenced by price than their European counterparts, and are more focused upon convenience and a wide product selection.
2. Online shopping in the UK
Online shopping has become a daily aspect of life for a lot of UK residents. More than half of UK people aged 65 and older have made an online purchase within the last year. Shoppers can select from a variety of payment options, and decide the time and method they'd like their products delivered.
There are many motives for online shoppers to shop Some of the most popular are convenience prices, availability, and price. In fact, 57% of shoppers cite convenience as the primary reason to shop online. Additionally, 48% of them cited lower prices as a advantage, while 37% cited an increased selection of choices as well.
The habits of online shopping among UK customers are also becoming more environmentally conscious. For instance, 79 percent of UK online shoppers say they recycle boxes and other packaging materials that they use in their purchases. They may be able to take action if they find that their purchases are not packaged in an environmentally ecologically friendly way.
Some customers are looking to make their online shopping experience more personal. They are not only trying to reduce their environmental impact but also reduce their carbon footprint. For instance, 35% of UK customers have purchased clothes, footwear, or accessories from a store that has their size information stored on file. This allows them to avoid the return process and get what they want faster.
It is interesting to note that UK consumers are reported to be more willing than ever to wait for online Shopping figures uk online orders. This could be because UK consumers are more accustomed to the slower delivery time and understand how long it takes to receive an item in the mail.
3. Online shopping in the UK by age group
Online shopping in the UK is a very popular pastime for a lot of people. The most sought-after purchases are clothing and accessories, followed by food items, and finally media like movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is because customers find these sales to be extremely convenient. Comparisons of products and prices are also possible when making these purchases.
It is important to note that online shoppers are diverse and this is why it is crucial for e-commerce businesses to understand the demographics their customers are looking for when they purchase products. In addition to this it is crucial to be aware of how much time each age group spends shopping online. For example the younger generation is more likely to purchase on mobile devices than any other age group. This is due to the fact that the younger generation is less time-conscious, and will use several devices to complete online tasks.
The older generation on the other hand tend to have more cautious purchasing habits and are less swayed by online advertising. They also prefer to go to high-end stores to touch and feel products before making a final decision. This does not mean they will not buy online. The convenience and ease of online shopping are still very appealing.
Another interesting aspect to consider when shopping online is the fact that older generations are more likely than younger generations to expect and expect free shipping on all their purchases. Additionally, they tend to drop their carts if they believe that shipping costs are prohibitive. Furthermore, as many as 61% of over 55s claim that they will add additional items to their shopping carts in order to get a free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make major purchases like electrical and furniture. Both groups tend to spend more on clothing household and garden products as well as consumer electronics and cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of those shoppers looked for brands that supported and collaborated with their local community.
The most popular online shopping items in the UK are footwear and clothing. In fact 62% of British women who shop online will purchase these items by the year 2020. Online sales aren't restricted to clothing. Other items such as kitchenware, jewelry, and sports goods are also available.
Shopping online has become increasingly popular to find best bargains. In fact, some analysts have predicted that e-commerce sales will account for almost 1/3 of all retail sales by 2024.
Some retailers are struggling with the growth of online shopping, whereas others are thriving. Online sales are booming in fashion, health and wellness, home and garden, and consumer electronic.
The trend of purchasing these products online is expected to continue to increase in the years ahead. As the number of people who use the internet increases, it is expected that online shopping will be more popular in the near future. With the increasing popularity of this method of shopping, it is important for retailers to ensure their websites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European ecommerce market. Its consumers are influenced by the ease of shopping, the price and a variety of goods when they shop online. These factors make it an ideal place for retailers to invest in their online presence and provide an easy online Shopping figures uk shopping experience.
In the COVID-19 pandemic, online sales grew dramatically as consumers chose safer and more convenient alternatives to store purchases. This trend has continued after the outbreak as consumers continue to embrace shopping online as an alternative.
Shopping online is a significant part of UK retail and certain estimates suggest that it could account for a third of retail sales by 2024. This increase is the result of the increasing use of e-commerce by customers and technological advances.
In the UK, 57% of shoppers who shop online cite convenience as the main reason they shop online. This is followed closely by 48% who highlight that it is easier to find deals and special offers as well as 37% who say there's a wider selection of products that are available online. In Europe more than half of consumers cite lower prices as a major reason for them to purchase online.
Online shoppers are also eager to try new products and brands. About a quarter of online shoppers have bought products they've never purchased on the high-street previously, and a majority are eager to try new items when purchasing from an online marketplace like Amazon. Pay-as-you-go checkouts are a popular choice for UK shoppers with 29 percent of shoppers using the buy now pay later option in the past year.
In addition to this, a strong online return policy is a vital aspect of the online shopping environment in the UK. The majority of shoppers (59 percent) will check a retailer's returns policy before buying, and nearly half will expect the seller to be responsible for both arranging and paying for return shipping.
