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Online Shopping Figures For the UK
The market for online retail has grown exponentially since its inception. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many people shop online to research brands before purchasing, and 45% like to "buy online, pick up in store". This is an interesting change in the way people shop that bricks-and-mortar stores should take note of.
1. Retail sales online in the UK
There's no denying that sales on retail websites have risen dramatically in the UK in recent years. In fact, according to data from 2023, the B2C e-commerce market is expected to reach nearly $120 billion by the year 2023. This growth is driven by the changing habits of consumers and the adoption of digital transformation technologies by retailers. In the end, bricks and mortar stores are seeing a decline in popularity as more shoppers are turning to online retailers to make their purchases.
With this in mind, it's crucial for both pureplay and omni channel retailers to know what motivates customers to purchase online. To assist you in this, we've put together an assortment of sales figures and other statistics that are both eye-opening and shocking.
Fashion is the most popular retail industry in the UK with 28 percent of all online sales. This is likely due to the wide selection of products and the ease of trying on clothes without leaving home. Electronics is second with 16% of sales made through e-commerce. This is probably due to the constant demand for new gadgets and a desire to keep up with latest technology. Hobbies and leisure products are also popular items to purchase on the internet, accounting for 15% of all online sales.
When asked about the reason they shop online, 57% said it was because of convenience. This is followed by 48% who mentioned price comparison and 37% said they were looking for special offers or discounts. These findings suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a wide product range.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK customers. Nearly half of UK residents aged 65 and older have made an online purchase in the last year. With a variety of payment options available customers can also decide how and when they want their purchases to be delivered.
Convenience, price and availability are among the top reasons shoppers shop online. In fact 57% of online shoppers mention convenience as the primary reason for their shopping habits. Another 48% cited lower prices, while 37% mentioned a greater selection of choices.
Online shopping habits of UK consumers are also becoming increasingly environmentally conscious. For instance 79 percent of UK cheap online shopping sites uk shoppers say they recycle boxes and other packaging materials that they use in their purchases. They may even take action if they believe that their packages are not coming in environmentally friendly packaging.
In addition to lessening their impact on the environment, some customers are also seeking to make their online shopping experience more personal. For example 35 percent of UK customers have purchased clothes, footwear, or accessories from a retailer that has their size information stored on the file. This lets them skip the return process and to get what they want quicker.
Incredibly, UK consumers are reported to be more likely to wait for online orders than they were during the pandemic. This may be because they are more used to the slow delivery times and have a better understanding of the time it takes for an item to arrive in the mail.
3. Online shopping online uk clothes in the UK according to age group
Online shopping in the UK is a very popular pastime for a large number of people. Accessories and clothing are the most popular items followed by food items, and media like music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for consumers. Online comparisons of products and prices are also feasible when making these purchases.
It is crucial to understand that online shoppers are diverse and this makes it crucial for ecommerce businesses to understand the demographics their customers are seeking when purchasing products. In addition to this it is important to know how much time each age group is spending shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than other groups. This is because this age group is constrained in time and will utilize multiple devices to accomplish online tasks.
The older generation on the other hand tend to have more cautious purchasing habits and are less swayed by online advertising. They also tend to visit high street stores to look at and feel items before making purchases. But this doesn't mean that they won't buy online due to the convenience and ease of use of online shopping is attractive to them.
Another interesting aspect to consider when shopping online is that older people are more likely than younger generations to anticipate and demand free shipping on all of their purchases. They are also more likely to drop carts when shipping costs appear excessive. Furthermore, as many as 61% of those over 55 say that they will add more items to their cart in order to meet the threshold of free delivery.
4. Online shopping in the UK depending on gender
Women and men in the UK are equally likely to shop for items on the internet. However, women are more likely to make big purchases, such as electrical appliances or furniture than men. Both groups are more likely to purchase fashion as well as health and beauty, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by the way a company responded to the COVID-19 pandemic, with 69% of them looking for brands that support and are in close contact with their local communities.
The most sought-after online purchasing items in the UK are clothing and shoes. In fact, 62 percent of female British online shoppers bought these items in 2020. However, online sales aren't restricted to clothing and there are a myriad of other items available, like kitchenware, jewellery and sports equipment.
This is why online shopping is becoming more popular as a way to get the best deals on these items. Some analysts estimate that by 2024 ecommerce sales could account for nearly a third of retail sales.
Some retailers are struggling with the rising popularity of online shopping while others are flourishing. Online sales are booming in health and wellness gardening, home and garden and consumer electronic.
In the future the future, online shopping for these items is expected to increase. With the number of people who have access to the internet increasing It is expected that more more people will turn to online shopping in the future. With the increasing popularity of this method of shopping, it is essential for retailers to make sure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is a major European ecommerce market. Its consumers are influenced by convenience, price and a wide range of products when they shop online. These factors make it a great spot for retailers who wish to invest in their web presence and offer a seamless shopping experience.
In the COVID-19 pandemic, online sales grew dramatically as people sought out secure and convenient options for shopping. This trend has continued post-pandemic, as consumers continue to embrace online shopping as a viable alternative.
Shopping online is a large portion of the UK retail industry, with some estimates suggesting that it will account for a third of all retail sales by 2024. This is due to the growing popularity of e-commerce among consumers and advancements in technology.
57 percent of UK online shoppers say that convenience is the primary reason for them to shop online. This is closely followed by 48% who highlight that it is easier to find deals and special offers as well as 37% of shoppers say there's a greater variety of products that are available online. In Europe more than half of consumers cite lower prices as a key factor for their decision to buy online shopping figures uk.
Online shoppers are also eager to test new brands and products. Almost 25% of online shoppers have purchased products that they've never purchased on the high street before, and half are eager to try new products when shopping on a marketplace like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of online shoppers have made use of this option in the last year.
A robust return policy on the internet for the UK is also an important aspect of ecommerce. The majority of online buyers (59%) will look up the return policy of a retailer prior to purchasing, and more than half will expect a retailer to be responsible for online shopping figures uk the return and payment shipping.
