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Online Shopping Figures For the UK
The market for online retailers has grown exponentially since its humble beginnings. This is particularly evident in the UK where e-commerce is responsible for 20% of retail sales.
Many people shop online to research brands prior to purchasing and 45% of them prefer to "buy online, then pick up in store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should take note of.
1. Online sales of retail in the UK
It's no secret that sales of online retail in the UK have risen significantly in the last few years. According to data from 2023, the B2C online market is expected to grow to $120 billion by the end of the year. This growth is due to the changing habits of consumers and the use of digital transformation technologies by retailers. Brick and mortar shops are losing popularity as customers increasingly shop online.
To achieve this, it's crucial that both omni-channel and pureplay retailers understand what motivates customers to buy online. To help you understand this, we've compiled an assortment of sales figures and stats that are both eye-opening as well as revealing.
Fashion is the most sought-after retail sector in the UK with 28 percent of all ecommerce sales. This is likely due to the availability of a wider range of merchandise and Online shopping Figures uk the ease of trying on clothes without leaving your home. Electronics comes in second with 16% of the sales made through e-commerce. This is probably due to the constant demand for new technology, as well as the desire to stay up-to-date with the most recent technology. Online sales of hobbies and leisure products make up 15% of all e-commerce sales.
When asked what drives shoppers to shop online, 57 percent of UK consumers said convenience was the main reason. Then, 48% cited price comparison, while 37% said they were looking for discounts or special offers. These findings suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a wide variety of products.
2. Online shopping in the UK
Online shopping has become a daily aspect of life for a lot of UK residents. Be it for groceries, electronics or even clothes - more than half of UK residents over the age of 65 have made a purchase on the internet within the last year. With a wide range of payment options, shoppers can also choose how and when they want their goods to be delivered.
There are many motives for shoppers to shop online, some of the most popular include convenience prices, availability, and price. In fact, 57% cite convenience as their main reason for purchasing online. Additionally, 48% of them cited lower prices, while 37% cited a wider variety of options.
UK consumers are also becoming more environmentally conscious in their online shopping habits. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They could take action if their orders are not packaged in an eco ecologically friendly way.
In addition to reducing their environmental impact, a few consumers are also trying to make their online shopping experience more personal. For example 35% of UK customers have purchased clothing, footwear, or accessories from a store that has their measurements on the file. This lets them bypass the return process and get what they want faster.
It is interesting to note that UK consumers are reported to be more eager than ever to wait for online orders. This could be because they are more used to the longer delivery times and are more aware of how long it takes for an item to arrive in the mail.
3. Online shopping in the UK depending on the age range
Online shopping in the UK is a favorite pastime for many people. Clothes and accessories are the most sought-after purchases followed by food items, and entertainment such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. It is also simple to compare prices and products online when making these types of purchases.
It is important to note that online shoppers are very diverse. This makes it crucial for ecommerce businesses to understand what their target market is seeking when they purchase products. Additionally it is crucial to know how much time each age group is spending shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than other groups. This is because the younger generation is less time-conscious, and will use several devices to complete online tasks.
The older generation on the other hand tend to have more conservative buying habits and are less influenced by online advertising. They also prefer to visit high-street stores to experience products before making a purchase. However, this doesn't mean that they won't buy online, as the convenience and stress-free nature of online shopping is still very appealing to them.
A second interesting factor to take into consideration when shopping online is that older people are more likely than younger generations to anticipate and request free shipping on all their purchases. In addition, they are more likely to abandon their carts when they believe that shipping costs are excessive. Furthermore, as many as 61% of those over 55 say that they will add additional items to their shopping carts in order to reach a free delivery threshold.
4. Online shopping in the UK according to gender
Both genders in the UK are equally likely to purchase products online. However, women are more likely to make large purchases, like electrical appliances or furniture than men. Both groups are also more likely to purchase fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of these shoppers were looking for brands that backed and worked closely with their local community.
Shoes and clothing are the most requested items to buy online in the UK. In fact, 62% of British women who shop Online Shopping Figures Uk will purchase these items by the year 2020. Online sales aren't just only limited to clothing. Other items such as jewellery, kitchenware and sports items are also available.
Online shopping has become more popular for finding the best bargains. In fact, some experts predict that ecommerce sales will make up nearly 1/3 of all retail sales by 2024.
Some retailers are struggling with the rise of online shopping, while others are prospering. In particular the rise of online sales for health, fashion, beauty as well as gardening and home as well as consumer electronic.
The trend of buying these items online is expected to continue grow in the years ahead. As the number of people who use the internet is growing it is expected that online shopping will be more popular in the future. As online shopping grows more popular, merchants must ensure that their sites are optimized for mobile devices. They should also provide an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is a leading European online marketplace. The customers are influenced by the convenience, affordability and vast selection of products when they shop online. These factors make it a great place for retailers to improve their online presence and offer an easy online famous shopping sites shopping experience.
In the COVID-19 pandemic, online sales grew dramatically as people sought out secure and convenient options for shopping. This trend has continued following the pandemic as consumers continue to embrace shopping online as an alternative.
Online shopping is an important component of UK retail, and some estimates suggest that it will make up three-quarters of retail sales by 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and technological advancements.
In the UK, 57% of shoppers who shop online mention convenience as the primary reason they shop online. The 48 percent who claim it's easier to find bargains and special deals as well as the 37% who say there's a wider selection of products online are closely behind. This is in contrast to Europe, where a greater percentage of consumers cited lower prices as the main reason behind their choice to shop online.
Online shoppers are also willing to try new products and brands. Almost 25% of shoppers online have bought products they have never bought on the high-street previously, and a majority are eager to try new items when purchasing from an online marketplace like Amazon. Buy now pay later checkouts are a popular choice for UK shoppers, with 29 percent of shoppers using the buy now pay later option in the last year.
A robust return policy on the internet for the UK is also an important aspect of e-commerce. The majority of online shoppers (59%) will research the return policy of a retailer prior Online shopping Figures uk to purchasing, and more than half will expect a retailer to be responsible for both arranging and paying for return shipping.
