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Online Shopping Figures For the UK
Since its humble beginnings the market for online shopping has continued to grow. This is evident especially in the UK, where ecommerce represents 20% of all retail sales.
Online shopping is a popular way for consumers to research brands and make purchases. 45percent of customers prefer to "buy online and then pick it up in store". This is a change in consumer behavior that brick-and-mortar stores should be aware of.
1. online shopping figures Uk retail sales in the UK
It's hard to deny that online retail sales in the UK have risen significantly over the past few years. According to data from 2023, the B2C online market is expected to reach almost $120 billion in the next year. This is because of the changing shopping habits of consumers and online shopping figures Uk the widespread adoption by retailers of digital transformation technologies. In the end bricks and mortar shops are experiencing a decline in popularity as more shoppers are turning to online retailers to make their purchases.
With this in mind, it's crucial for both omni channel and pureplay retailers to understand what drives customers to purchase online. To help you do this, we've created an assortment of retail sales figures and stats that are both eye-opening as well as revealing.
Fashion is the most popular retail sector in the UK, accounting for 28 percent of all e-commerce sales. This is probably due to a wider selection of products available and the convenience of being in a position to try on clothes without leaving the comfort of your home. Electronics is second, with 16% of all e-commerce sales. This is likely due to the constant demand for new gadgets and the desire to keep up with latest technology. Online sales of leisure and hobbies products represent 15% of all online sales.
When asked what factors drive customers to shop online, 57% of UK consumers cited convenience as the primary reason. Then, 48% mentioned price comparison and 37% stated that they were seeking discounts or special offers. These findings suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a large product range.
2. Online shopping in the UK
Shopping online is a common aspect of life for a lot of UK residents. Whether it's to buy groceries, electronics, or fashion - almost half of UK residents over 65 have made a purchase on the internet within the last year. With a wide range of payment options buyers can also pick the best time and method for their purchases to be delivered.
While there are many reasons for online shoppers to shop Some of the most common include convenience price, availability, and price. In fact, 57% cite convenience as their main reason for shopping online. Then, 48% cited lower prices as another benefit, while 37% mentioned the availability of more options.
UK consumers are also becoming more environmentally conscious in their shopping online. 79% of UK customers recycle boxes and other packaging material from their online purchases. They can decide to take action if their purchases are not packaged in an eco friendly manner.
Certain consumers wish to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For example 35 percent of UK customers have purchased clothes, footwear, or accessories from a retailer that has their measurements on the file. This allows them to avoid the return process and obtain what they want faster.
Interestingly, UK customers are reported to be more willing to wait for online orders than they were during the pandemic. This may be because they are used to the slow delivery times and are more aware of how long it takes for the item to be delivered via the mail.
3. Online shopping in the UK according to age group
Online shopping is very popular in the UK. Accessories and clothing are the most popular items followed by food items, and media like music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. It is also simple to compare prices and products on the internet when making these kinds of purchases.
It is important to note that online shoppers are very diverse, which makes it essential for ecommerce businesses to understand the demographics their customers are seeking when they purchase products. In addition it is crucial to be aware of the amount of time each age group spends shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than any other age group. This is because the younger generation has less time, and will use several devices to complete online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by advertising on the internet. They are also more likely to visit high street stores to see and touch products before making an purchase. But this doesn't mean they will not buy online due to the convenience and stress-free nature of online shopping is still attractive to them.
Another interesting factor to consider when it is about online shopping is that older generations are more likely to demand and expect free delivery on all their purchases. In addition, they are more likely to abandon their shopping carts if they think that shipping costs are too high. Furthermore 61% of people over 55 say they'll add more items to their cart to get to the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make large purchases such as electrical and furniture. Both groups are more likely to purchase fashion, home and garden products consumer electronics, as well as health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of these consumers searched for brands that were supportive and collaborated with their local community.
Shoes and clothing are the most sought-after items for online shopping in the UK. In fact, 62 percent of female British online shoppers purchased these items in 2020. However, online sales aren't restricted to clothing with a wide range of other items available, such as kitchenware, jewellery, and sports goods.
Shopping online has become increasingly popular to find most affordable deals. Some experts predict that by 2024, ecommerce sales could account for almost one third of retail sales.
While some retailers struggle to cope with the increase in online clothing sites uk shopping, others are flourishing. Online sales are booming in health and wellness as well as home and garden and consumer electronic.
The trend of buying online for these items is likely to continue to expand in the coming years. As the number of people who use the internet is growing it is anticipated that online shopping will become more popular in the future. With the growing popularity of this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK, by region
The UK is one of the most important European online marketplaces. The majority of its customers are influenced the ease of shopping, the price and a variety of goods when they shop online. These factors make it a perfect place for retailers to invest in their online presence and offer an easy online shopping experience.
In the COVID-19 pandemic online sales grew significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has remained in place post-pandemic as consumers continue to embrace online shopping as a viable alternative.
Online shopping is a major part of UK retail, and certain estimates suggest that it will make up a third of retail sales by 2024. This growth is a result of the increasing use of e-commerce by customers and technological advancements.
In the UK, 57% of shoppers who shop online cite convenience as the main factor driving them to shop online. This is followed by 48% who highlight that it is easier to discover special deals and offers and 37% who claim that there is a wider range of products available online. In Europe more than half of consumers cite lower prices as a key reason for them to buy online.
Consumers are also willing to try new brands and products when they shop online. Online shoppers are open to trying new brands and products. Half of people are willing to try new brands when they shop on marketplaces like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29% of online buyers have used this option in the last year.
A solid return policy for online purchases for the UK is also a key aspect of e-commerce. The majority of online shoppers (59 percent) look up the return policy of the retailer prior to buying, and nearly half of them expect the seller to arrange and pay for return shipping.
