The Top Online Shopping Figures Uk Gurus Are Doing Three Things
Online Shopping Figures For the UK
The market for online retailers has grown exponentially since its humble beginnings. This is particularly evident in the UK where e-commerce is responsible for 20% of retail sales.
Many people shop online to research brands before making a purchase, and 45% like to "buy online, pick up in store". This is a change in the way people shop that brick-and-mortar shops should be aware of.
1. Online retail sales in the UK
It's not difficult to see that sales of online retail in the UK have risen significantly over the past few years. In fact, according to 2023's statistics the B2C market for e-commerce is expected to reach nearly $120 billion by the year 2023. This is because of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar shops are losing popularity as consumers increasingly prefer online retailers.
To achieve this, it's essential that both omni-channel and pureplay retailers understand what motivates customers to buy online. We've compiled retail sales figures and stats that are both eye-opening and revealing to help you.
Fashion is the most sought-after retail sector in the UK with 28 percent of all cheap online shopping uk clothes sales. This is likely due to the availability of a wider selection of products and the ease of trying on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is probably due to the constant need for new devices as well as the desire to stay up-to-date with the latest technology. Online sales of hobbies and leisure products make up 15% of all online sales.
When asked about the factors that drive customers to shop online, 57 percent of UK consumers said convenience was the primary driver. This is followed by 48% who pointed to price comparison and 37% said they were looking for special deals or discounts. These findings suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Online shopping has become a daily part of the lives of many UK residents. More than half of UK people aged 65 and older have made an online purchase in the past year. With a wide variety of payment methods available buyers can also pick the time and date they would like their purchases to be delivered.
Convenience, price and availability are among the top reasons shoppers shop online. In fact 57% of shoppers who shop online cite convenience as the main reason for their shopping habits. Then, another 48% cited lower prices, while 37% said they have a wider choice of options.
UK consumers are also becoming more environmentally conscious with regards to their online shopping habits. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They can be able to take action if they find that their purchases are not packaged in an environmentally ecologically friendly way.
In addition to decreasing their environmental impact, some consumers are also trying to make their shopping experiences more personal. For example 35% of UK customers have purchased clothes, footwear, or accessories from a retailer that has their measurements on file. This lets them to avoid the return process and get what they need faster.
It is interesting to note that UK customers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be because UK consumers are more accustomed to the slow delivery times and know the length of time it takes to receive an item through the mail.
3. Online shopping in the UK in accordance with age group
Shopping online in the UK is a very popular pastime for a lot of people. The most sought-after purchases are clothes and accessories followed by food items, and finally media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are very practical for shoppers. It is also easy to compare prices and items online when making these types of purchases.
It is important to note that online shoppers are diverse and Cheap online shopping uk clothes this is why it is crucial for e-commerce companies to know what their customers are seeking when purchasing products. It is also essential to know how long each type of consumer spends online. The younger generation, for example is more likely to use mobile devices to shop than any other age group. This is because this age group is constrained in time and will utilize multiple devices to accomplish online shopping stores list tasks.
The older generation however tend to have more shrewd buying habits and are less swayed by online advertising. They are also more likely to visit high street stores to see and touch items before making purchases. This does not mean they won't buy online. The convenience and ease of shopping online are still very appealing.
Another important aspect to take into consideration when it is about online shopping is that the older generations are more likely to anticipate and demand free delivery on all their purchases. They are also more likely to abandon carts when shipping costs appear excessive. Furthermore, as many as 61% of people over 55 say they'll add more items to their carts to reach a free delivery threshold.
4. Online shopping in the UK in accordance with gender
Both genders in the UK are equally likely to shop for products on the internet. However women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups are also more likely to shop for fashion, health and beauty as well as home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were affected by the response of retailers to the COVID-19 crisis. 69% of these customers looked for brands that supported and worked closely with their local community.
Clothing and shoes are the most requested items to buy online in the UK. In fact, 62% of British women who shop online will purchase these items by 2020. However the online sales don't just apply to clothing and there are a myriad of other products on sale, such as kitchenware, jewellery, and sports goods.
As a result, online shopping is becoming more popular as a way to find the best prices on these products. In fact, some analysts have predicted that e-commerce sales will make up nearly one third of all retail sales by 2024.
While some retailers struggle to cope with the increase in online shopping, other are thriving. In particular, online sales are booming for health, fashion and beauty as well as gardening and home and consumer electronic.
In the future the online shopping market for these items is expected to continue to grow. With the number of people having access to the internet growing It is anticipated that more people will turn to online shopping in the future. As online shopping grows more popular, merchants must ensure that their sites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European online retail market. The majority of its customers are influenced the ease of shopping, the price and a variety of goods when they shop online. These factors make it an ideal opportunity for retailers to build their online presence and offer a seamless online shopping experience.
During the COVID-19 Pandemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to shopping. This trend has continued post-pandemic, as consumers continue to use online shopping as a viable alternative.
Online shopping is a major component of UK retail and some estimates suggest that it could comprise a third of retail sales by 2024. This growth is fueled by increasing consumer adoption of ecommerce and advancements in technology.
In the UK 57% of online shoppers mention convenience as the primary reason for them to shop online. This is closely followed by 48% who highlight that it is easier to find deals and special offers, and 37% of shoppers say there's a greater variety of merchandise available online shopping sites for clothes. This contrasts with Europe, where a greater percentage of consumers stated lower prices as the main reason behind their decision to shop online.
Consumers are also open to trying new brands and products when they shop online. Almost 25% of shoppers online have bought items they've never seen on the high-street previously, and a majority are willing to try new products when they shop on a marketplace like Amazon. Buy now pay later checkouts are a favorite option for UK customers, with 29% of online shoppers using a buy now pay later option over the last year.
A robust return policy on the internet for the UK is also a crucial aspect of ecommerce. The majority of online shoppers (59%) check a retailer's return policy before purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.
