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Online Shopping Figures For the UK
Since its infancy the market for online shopping has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Shopping online is a popular method for consumers to research brands and make purchases. About 45% of consumers prefer to "buy online and pick up in store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should take note of.
1. Online retail sales in the UK
There's no doubt that online sales of merchandise have increased dramatically in the UK in recent years. According to 2023 statistics the B2C market for e-commerce is set to hit almost $120 billion by next year. This is because of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as customers increasingly prefer online retailers.
In order to do this, it is important that both omni-channel and pureplay retailers know what drives shoppers to purchase online. To help you understand this, we've put together an assortment of sales figures and stats that are both eye-opening and shocking.
Of all the retail industries, fashion is the most sought-after with 28 percent of all sales on e-commerce in the UK. This is likely due to the availability of a larger variety of items and the ease of trying on clothes without leaving home. Electronics is the second most popular item, accounting for 16% of sales made through e-commerce. This is probably due to the constant demand for new gadgets and the need to stay up-to-date with most recent technology. Online sales of hobbies and leisure products account for 15% of all ecommerce sales.
When asked what drives customers to shop top 10 online shopping sites in uk for clothes, 57% of UK consumers cited convenience as the primary driver. This is followed by 48% who mentioned price comparison and 37% indicated they were looking for special offers or discounts. These findings indicate that UK shoppers are less driven by price than their European counterparts, and are more focused upon convenience and a broad product selection.
2. Online shopping in the UK
Shopping online is a common aspect of life for a lot of UK residents. Be it for groceries, electronics or even clothes - more than half of UK residents over 65 have made a purchase on the internet within the last year. With a variety of payment methods available, shoppers can also choose how and when they want their purchases to be delivered.
There are many motives to shop online, some of the most common include convenience prices, availability, and price. In fact 57% of online shoppers cite convenience as the main driver behind their shopping habits. Another 48% pointed to lower prices while 37% mentioned a greater variety of options.
UK consumers are also becoming more environmentally conscious when it comes to their online shopping website in london shopping habits. For instance 79 percent of UK online shoppers report recycling boxes and other packaging materials from their purchases. They can decide to take action if their purchases are not packaged in a sustainable friendly manner.
In addition to lessening their impact on the environment, some customers are also seeking to make their shopping experience more personal. For example 35 percent of UK shoppers have bought clothing, footwear, or accessories from a retailer with their measurements on file. This allows them to avoid the return process and get what they want faster.
It is interesting to know that UK consumers are reported to be more willing than ever to wait for online orders. This could be because they are used to the slower delivery times and have a better understanding of the time it takes for the item to be delivered via the mail.
3. Online shopping in the UK according to the age range
Shopping online in the UK is a favorite pastime for many people. Accessories and clothing are the most popular items, followed by groceries, and media like music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for shoppers. Comparisons of products and prices are also possible when purchasing these items.
It is crucial to understand that online shoppers are a diverse group. This makes it vital for Online Shopping figures Uk ecommerce companies to understand what their target audience is seeking when they purchase products. It is also important to know how much time each group of shoppers spends online. The younger generation, for instance is more likely to use mobile devices to shop than any other age group. This is due to the fact that this age group is constrained in time and will utilize multiple devices to complete online tasks.
The older generation tends to be more cautious in their buying habits and less influenced by online advertisements. They are also more likely to visit stores on the high street to feel and see items before making an purchase. But this doesn't mean that they will not buy online due to the convenience and ease of online shopping is still very appealing to them.
Another important aspect to take into consideration when shopping online is that older people are more likely than younger generations to anticipate and request free shipping on all of their purchases. In addition, they tend to drop their shopping carts if they think that shipping costs are too high. In addition 61% of those over 55 say they will add more items to their carts to get to the free delivery threshold.
4. online shopping figures uk shopping in the UK in accordance with gender
Men and women in the UK are equally likely to purchase goods online. Women are more likely than men to make large purchases such as furniture and electrical appliances. Both groups are more likely to purchase clothing, home and garden products as well as consumer electronics and cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by how a company responded to the COVID-19 pandemic, with 69% looking for brands that support and are in close contact with their local communities.
The most popular online shopping items in the UK are shoes and clothing. In fact 62% of British women who shop online bought these items by 2020. Online sales are not restricted to clothing. Other products such as kitchenware, jewelry, and sports goods are also available.
Shopping online is becoming increasingly popular to find the most affordable bargains. In fact, some analysts have predicted that ecommerce sales will account for nearly one third of all retail sales by 2024.
Some retailers are struggling with the rising popularity of online shopping, while others are thriving. Online sales are increasing in fashion, health and wellness as well as home and garden and consumer electronics.
The trend for buying online for these items is expected to continue increase in the years ahead. As the number of people who use the internet increases, it is expected that online shopping will be more popular in the near future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and that they provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is one of the most important European eCommerce markets. When shopping online the British consumers are mostly influenced by price, convenience and a variety of products. These factors make it a great spot for online shopping Figures uk retailers who wish to invest in their web presence and provide seamless shopping.
In the COVID-19 pandemic, online sales grew significantly because consumers were looking for safe and convenient alternatives to store purchases. This trend has continued even after the outbreak as consumers continue to buy online as an alternative.
Online shopping is an important aspect of UK retail, and certain estimates suggest that it will make up a third of retail sales by 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and advancements in technology.
57% of UK online shoppers believe that convenience is the main reason they shop online. The 48 percent who say it's easier to find deals and special deals as well as the 37% who claim there is a greater range of products online are closely behind. This contrasts with Europe where a higher percentage of shoppers said that lower prices were the primary reason for their choice to shop online.
Online shoppers are also willing to test new brands and products. About 25% of online shoppers have purchased products that they've never seen on the high-street before, and half are eager to try new items when purchasing from the marketplaces like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29% of online buyers have made use of this option in the last year.
Additionally, a robust online return policy is a vital aspect of the ecommerce landscape for the UK. The majority of online shoppers (59%) will research a retailer's returns policy before buying, and nearly half will expect the seller to be responsible for both organizing and paying for return shipping.
