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Online Shopping Figures For the UK
Since its infancy, the online retail market has grown steadily. This is particularly evident in the UK where ecommerce is responsible for 20% of retail sales.
Online shopping is a popular method for shoppers to look up brands and make purchases. 45% of them prefer to "buy online and pick up in store". This is a shift in consumer behavior that brick-and-mortar shops must be aware of.
1. Online retail sales in the UK
It's not difficult to see that sales of online retail in the UK have risen significantly over the past few years. In fact, according to 2023's statistics the B2C e-commerce market is expected to reach nearly $120 billion by the end of next year. This growth is due to shifting consumer habits and the adoption of digital transformation technologies by retailers. Bricks and mortar stores are gaining popularity as shoppers increasingly prefer online retailers.
To do this, it is important that both omni-channel and pureplay retailers understand what motivates consumers to shop online. To help you understand this, we've put together a collection of retail sales figures and other statistics that are both eye-opening as well as shocking.
Of all the retail sectors of which fashion is the most sought-after, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to the availability of a wider selection of products and the ease of trying on clothes without leaving home. Electronics is second, with 16% of the sales made through e-commerce. This is likely because of the constant demand for new technology and the desire to stay current with the latest technologies. Leisure and hobbies are also popular items to purchase online, accounting for 15% of all e-commerce sales.
When asked what drives customers to shop online, 57 percent of UK consumers cited convenience as the primary reason. This is followed by 48% who mentioned price comparison and 37% indicated they were seeking special offers or discounts. These findings suggest that consumers in the UK are less price driven than their European counterparts, and are more focused on convenience and a broad variety of products.
2. Online shopping in the UK
Online Shopping Figures Uk shopping is becoming a part of daily life for many UK consumers. Whether it's to buy electronic gadgets, groceries or even clothes - more than half of UK residents over the age of 65 have made a purchase online within the last year. With a wide range of payment options buyers can also pick the best time and method for their purchases to be delivered.
There are many motives for online shoppers to shop among them, the most popular are convenience price, availability, and price. In fact, 57% of shoppers who shop online mention convenience as the primary motive behind their shopping. Another 48% cited lower prices while 37% cited a wider selection of choices.
The shopping habits examples of online products UK customers are also becoming increasingly environmentally conscious. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They could take action if their orders are not packaged in an eco green manner.
Certain consumers wish to make their online shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance 35% of UK shoppers have bought clothing, footwear, or accessories from a retailer with their size information stored on the file. This lets them skip the return process and to purchase what they want quicker.
It is interesting to know that UK customers are reported to be more willing than ever before to wait for online orders. This could be due to the fact that they are more used to the slow delivery times and are more aware of how long it takes for online shopping Figures uk the item to be delivered via the mail.
3. Online shopping in the UK in accordance with the age range
Shopping online is extremely popular in the UK. The most sought-after purchases are clothing and accessories, followed by food items, and finally media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely convenient for consumers. Comparisons of products and prices are also feasible when making these purchases.
It is important to know that online shoppers come from a variety of backgrounds. This makes it vital for ecommerce companies to understand the type of customer they are seeking when they purchase products. In addition it is crucial to be aware of the amount of time each age group is spending shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than other groups. This is due to the fact that the younger generation has less time and uses a variety of devices to complete online tasks.
The older generations are more conservative in their purchasing habits and less influenced by advertising on the internet. They also prefer visiting high-end stores to experience products before making a decision. However, this doesn't mean they won't shop online. The convenience and ease of shopping online remain very appealing.
Another interesting factor to consider when it comes to online shopping is that older generations are more likely to demand and expect free delivery on all their purchases. In addition they are more likely to abandon their carts if they believe that shipping costs are too high. Furthermore 61% of people over 55 say that they will add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK in accordance with gender
Women and men in the UK are equally likely to shop for goods on the internet. However women are more likely to make large purchases, such as electrical appliances or furniture, than men. Both groups are also more likely to purchase fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were affected by the response of retailers to the COVID-19 crisis. 69% of those consumers searched for brands that were supportive and collaborated with their local communities.
The most sought-after online shopping products in the UK are footwear and clothing. In fact, a whopping 62 percent of female British online shoppers bought these items in 2020. However online sales aren't limited to the clothing sector with a wide range of other products on sale, including jewellery, kitchenware, and sports equipment.
Online shopping is becoming increasingly popular to find best deals. In fact, some analysts have predicted that e-commerce sales will make up nearly 1/3 of all retail sales in 2024.
Some retailers are struggling with the rise of online shopping while others are thriving. Particularly the online market is booming for health, fashion, beauty gardening, home and garden, and consumer electronics.
In the future the future, online shopping for these products is expected to increase. With the number of people who have access to the internet growing It is expected that more more people will turn to online shopping in the coming years. As online shopping is becoming more popular, retailers should ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the most important European online marketplaces. The majority of its customers are influenced the convenience, affordability and variety of goods when they shop online. These factors make it a great spot for retailers who wish to improve their web presence and offer seamless shopping.
During the COVID-19 pandemic, online sales grew significantly as people opted for secure and convenient alternatives to instore purchases. This trend has continued even after the pandemic as consumers continue to buy online as an alternative.
Online shopping is an important part of UK retail and some estimates suggest that it could account for a third of retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and advances in technology.
In the UK 57% of online shoppers say convenience is the primary reason for them to shop online. This is followed by 48% who highlight that it is easier to find deals and special offers and 37% of shoppers say there is a wider range of products that are available online. In Europe more than half of consumers cite lower prices as a key reason for them to buy online.
Online shoppers are also eager to test new products and brands. Online shoppers are open to trying new brands and products. Half of people are willing to do so when they shop on marketplaces such as Amazon. Pay-as-you-go checkouts are a popular choice for UK customers with 29% of online shoppers using a buy now pay later option in the last year.
In addition to this an effective return policy is an essential aspect of the online shopping environment in the UK. The majority of online shoppers (59 percent) check the return policy of the retailer prior to buying, and nearly half of them expect the seller to arrange and pay for return shipping.
