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Online Shopping Figures For the UK
The market for online retail has grown exponentially since its inception. This is especially evident in the UK where ecommerce accounts for 20% of retail sales.
Shopping online is a common method for consumers to look up brands and make purchases. 45percent of customers prefer to "buy online and pick up at the store". This is a change in consumer habits that brick-and mortar shops should be aware of.
1. Online retail sales in the UK
It's hard to deny that sales of online retail in the UK have seen a significant increase in the last few years. According to 2023 statistics the B2C market for online shopping is expected to grow to $120 billion by the end of the year. This growth is a result of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. Brick and mortar shops are gaining popularity as shoppers increasingly shop online.
With this in mind, it's important for both pureplay and omni channel retailers to understand what drives customers to purchase online. We've collected retail sales figures and stats that are both eye opening and informative to assist you.
Fashion is the most popular retail industry in the UK accounting for 28 percent of all e-commerce sales. This is probably due to the wider range of items available and the convenience of being capable of trying on clothes without having to leave home. Electronics is the second most popular with 16% of all e-commerce sales. This is probably due to the constant need for new gadgets and a desire to stay up-to-date with most recent technology. Online sales of leisure and hobby products make up 15% of all ecommerce sales.
When asked why they shop online, 57% of respondents mentioned convenience. This is followed by 48% who pointed to price comparison and 37% said they were looking for special offers or discounts. These findings suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Shopping online is a common part of the lives of many UK residents. Whether it's to buy electronics, Online Shopping Figures Uk groceries or even clothes - more than half of UK residents over the age of 65 have made a purchase online within the last year. Shoppers can choose from a wide range of payment options, and decide the time and method they'd like their items delivered.
There are many motives for shoppers to shop online Some of the most popular are convenience prices, availability, and price. In fact 57% of online shoppers mention convenience as the primary motive behind their shopping. Additionally, 48% pointed to lower prices while 37% mentioned a greater choice of options.
UK consumers are also becoming more environmentally conscious with regards to their Online Shopping Figures Uk shopping habits. For example 79 percent of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They might even take action if they think their purchases aren't being delivered in environmentally friendly packaging.
In addition to decreasing their environmental impact, a few consumers are also trying to make their online shopping experiences more personal. For example, 35 percent of UK customers have purchased clothing, footwear, and accessories from a retailer that stores their size information. This lets them skip the return process, and to get what they want quicker.
It is interesting to consider that UK shoppers have been reported to be more willing than ever to wait for online orders. This could be due to the fact that UK customers are more used to the longer delivery time and know the length of time it takes to receive an item in the mail.
3. Online shopping in the UK by the age group
Shopping online is extremely popular in the UK. The most sought-after purchases are clothing and accessories, followed by food items, and finally media like movies and music. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are very practical for shoppers. It is also simple to compare prices and products online when making these kinds of purchases.
It is important to note that online shoppers are diverse. This makes it essential for ecommerce companies to know what their target market is looking for when they purchase products. It is also crucial to know how long each type of consumer spends online. The younger generation, for instance is more likely to use mobile devices to shop than other groups. This is due to the fact that the younger generation is time-poor and will make use of multiple devices to accomplish online tasks.
The older generation on the other hand tend to have more shrewd purchasing habits and are less influenced by the online ads. They also tend to visit high street stores to feel and see products before making purchases. However, this doesn't mean they will not buy online. The convenience and ease of shopping online remain very appealing.
Another interesting aspect to think about when it is about online shopping is that the older generation is more likely to anticipate and demand free delivery on all purchases. In addition they tend to drop their carts when they believe that shipping costs are excessive. Furthermore, as many as 61% of those over 55 say they'll add more items to their cart in order to meet a free delivery threshold.
4. Online shopping in the UK according to gender
Women and men in the UK are equally likely to shop for items online. Women are more likely than men to make big purchases, such as electrical appliances and furniture. Both groups are also more likely to shop for fashion, health and beauty gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of consumers searched for brands that were supportive and were in close contact with their local community.
Shoes and clothing are the most requested items to buy online in the UK. In fact, 62% of British women who shop online bought these items by 2020. Online sales aren't limited to clothing. Other items such as kitchenware, jewellery and sports items are also available.
As a result, online shopping is becoming more popular as a method to find the best prices on these products. Some experts predict that by 2024, online sales could make up nearly a third of retail sales.
Some retailers are struggling with the rising popularity of online shopping, whereas others are prospering. In particular the rise of online sales for fashion, health and beauty as well as gardening and home and consumer electronics.
The trend of purchasing these items online grocery stores that ship is expected to continue to increase in the years ahead. As the number of people who use the internet is growing it is expected that online shopping will be more popular in the near future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the leading European ecommerce markets. When it comes to online shopping the customers of the UK are mostly influenced by price, convenience and the variety of items. These factors make it an ideal location for retailers looking to improve their web presence and provide an easy shopping experience.
During the COVID-19 pandemic, online sales increased dramatically as consumers opted for safe and convenient alternatives to store purchases. This trend has continued after the pandemic, as consumers continue to shop online as an alternative.
Online shopping is a major component of UK retail and some estimates suggest that it will account for three-quarters of retail sales by 2024. This growth is a result of the increasing use of e-commerce by customers and technological advancements.
57 percent of UK online shoppers claim that convenience is the primary reason for them to shop online. The 48 percent who say it's easier to find deals and special deals and the 37% who claim that there's a greater selection of items available online are behind. This contrasts with Europe where a larger proportion of shoppers said that lower prices were the primary reason for their choice to shop online.
Online shoppers are also eager to test new products and brands. About 25% of online shoppers have bought items they have never bought on the high-street before, and half are willing to test new products when shopping on the marketplaces like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of buyers who shop online have used this option in the last year.
A strong online return policy for the UK is also an important aspect of e-commerce. The majority of buyers (59 percent) look up a retailer's return policy before purchasing, and nearly half expect the retailer to arrange and pay for return shipping.
