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Online Shopping Figures For the UK
Since its infancy the market for online shopping has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many people shop online to research brands before making a purchase and 45% prefer to "buy online, then pick up in stores". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Online sales of retail in the UK
There's no denying that online sales of merchandise have increased significantly in the UK over recent years. In fact, according to 2023's statistics the B2C market for e-commerce is expected to grow to nearly $120 billion by the year 2023. This growth is due to changing consumer shopping habits and the use of digital transformation technologies by retailers. In the end bricks and mortar shops are losing popularity as more shoppers prefer online stores for their purchases.
With this in mind, it's crucial for both omni channel and pureplay retailers to know what motivates shoppers to buy online. We've compiled retail sales figures and stats that are both eye-opening and revealing to help you.
Fashion is the most favored retail sector in the UK accounting for 28 percent of all ecommerce sales. This is likely due to the availability of a larger variety of items and the convenience of trying on clothes without leaving the house. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is probably due to the constant demand for new technology as well as the desire to stay up-to-date with the most recent technology. Online sales of hobbies and leisure products account for 15% of all e-commerce sales.
When asked what drives customers to shop online, 57% of UK consumers cited convenience as the primary reason. In addition, 48% of them cited price comparison and 37% said they were looking for discounts or special offers. These results suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and online shopping figures uk a wide selection of products.
2. Online shopping in the UK
Online shopping is becoming a part of daily life for many UK consumers. Be it for electronics, groceries or even clothes - more than half of UK residents over the age of 65 have made a purchase online in the past year alone. Shoppers can choose from a variety of payment options, and choose when and how their items delivered.
Convenience, price and availability are among the top reasons customers shop online. In fact 57% of online shoppers cite convenience as the main motive behind their shopping. Additionally, 48% of them cited lower prices as an additional advantage, while 37% cited a wider range of options.
The habits of online shopping among UK customers are also becoming increasingly eco-conscious. For instance, 79% of UK online shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They can take action if their orders are not packaged in an environmentally friendly manner.
Some customers want to make their online shopping experience more personal. They are not just trying to reduce their environmental impact, but also reduce their carbon footprint. For instance, 35 percent of UK customers have bought clothes, footwear, and accessories from a retailer that has their size information stored. This allows them to avoid the return process and get what they want faster.
Incredibly, UK shoppers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that British shoppers are more accustomed to the slow delivery times and understand how long it takes to receive an item in the mail.
3. Online shopping in the UK according to age group
Shopping online is extremely popular in the UK. Accessories and clothing are the most popular purchases followed by food items, and media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely practical for shoppers. It is also simple to compare prices and items online when making these kinds of purchases.
It is crucial to understand that online shoppers come from a variety of backgrounds. This makes it vital for online retailers to know what their target audience is searching for when buying products. Additionally it is important to be aware of how much time each age group is spending shopping online. The younger generation, for example, is more likely to use mobile devices to shop than other groups. This which is best for online grocery shopping because the younger generation is less time-conscious, and will use several devices to complete online tasks.
The older generation tends to be more sceptical about their buying habits and less influenced by online advertising. They are also more likely to visit high street stores to look at and feel products prior to making a purchase. However, this doesn't mean they won't buy online. The convenience and ease of online shopping are still appealing.
Another interesting factor to consider when it comes to online shopping is that older generation is more likely to expect and demand free delivery on all of their purchases. They are also more likely to abandon carts when shipping costs appear excessive. Moreover 61% of those over 55 say that they will add more items to their carts in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online shopping figures uk. However, women are more likely to make big purchases, like electrical appliances or furniture than men. Both groups are more likely to purchase fashion as well as health and beauty gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of those customers searched for brands that were supportive and were in close contact with their local community.
The most sought-after online purchasing products in the UK are clothing and shoes. In fact, a whopping 62% of female British online shoppers bought these items in 2020. Online sales aren't only limited to clothing. Other items such as kitchenware, jewellery and sports goods are also available.
Shopping online has become increasingly popular to find most affordable deals. In fact, some analysts predict that ecommerce sales will account for nearly one-third of all retail sales by 2024.
While some retailers struggle to deal with the rise in online shopping, other are flourishing. Particularly the online market is booming for health, fashion, beauty, home and gardening as well as consumer electronics.
The trend of buying online for these items is expected to continue grow in the years ahead. With the number of people having access to the internet increasing, it is anticipated that increasing numbers of people will be turning to online shopping in the near future. As online shopping becomes more popular, retailers must ensure that their sites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European online marketplace. Its consumers are influenced by the ease of shopping, the price and a wide range of products when they shop online. These factors make it an ideal location for retailers to improve their online presence and offer a seamless online shopping experience.
During the COVID-19 pandemic online sales increased dramatically as consumers chose safe and convenient alternatives to shopping. This trend has continued after the pandemic, as consumers continue to embrace shopping online as an alternative.
Shopping online is a significant aspect of UK retail, and certain estimates suggest that it could account for a third of retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and advancements in technology.
In the UK 57% of shoppers who shop online say convenience is the primary reason for them to shop online. The 48 percent who claim it's easier to find deals and special deals and the 37% who claim that there's a greater selection of items available online are behind. In Europe, a higher proportion of shoppers cite lower prices as a major factor for their decision to purchase online.
Consumers are also open to trying new brands and products when they shop online. Online consumers are open to trying new products and brands. Half of people are willing to try them when they shop on marketplaces such as Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of online shoppers have made use of this option in the last year.
Additionally, a robust online return policy is a crucial aspect of the e-commerce landscape for the UK. The majority of online shoppers (59 percent) will research a retailer's returns policy before purchasing, and a majority will expect a retailer to be responsible for both organizing and paying for return shipping.
