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The online retail market has been growing continuously since its humble beginnings. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.
Shopping online is a popular method for shoppers to research brands and make purchases. About 45% of consumers prefer to "buy online and pick up at the store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Online sales of retail in the UK
It's hard to deny that sales of online retail in the UK have grown significantly in the last few years. According to 2023 statistics the B2C online market is expected to grow to $120 billion next year. This increase is the result of shifting consumer habits and the adoption by retailers of digital transformation technologies. Bricks and mortar stores are gaining popularity as shoppers increasingly turn to online retailers.
To achieve this, it's crucial that both pureplay and omni-channel retailers know what drives customers to buy online. To help you do this, we've created a collection of retail sales figures and stats that are both eye-opening as well as informative.
Fashion is the most sought-after retail sector in the UK with 28 percent of all online sales. This is probably due to a wider selection of products available and the convenience of being capable of trying on clothes without leaving home. Electronics is second with 16% of all e-commerce sales. This is probably due to the constant demand for new gadgets and the need to keep up with the most recent technology. Online sales of leisure and hobby products account for 15% of all e-commerce sales.
When asked what factors drive consumers to shop online 57% of UK customers cited convenience as the main reason. This is followed by 48% who cited price comparison and 37% indicated they were seeking special offers or discounts. These results suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a broad variety of products.
2. Online shopping in the UK
Shopping online is becoming part of daily life for many UK consumers. Whether it's to buy electronic gadgets, groceries or clothes - nearly half of UK residents over the age of 65 have made an online purchase in the last year. Shoppers can select from a variety of payment options, and choose when and how their products delivered.
Accessibility, convenience, and price are among the top reasons consumers shop online. In fact, 57% of online shoppers say that convenience is the primary reason for their shopping habits. In addition, 48% mentioned lower prices as another benefit and 37% noted a wider range of options.
Online shopping habits of UK consumers are also becoming more eco-conscious. 79% of UK shoppers recycle boxes and online shopping Figures uk other packaging materials from their online purchases. They may decide to take action if their purchases are not packaged in a sustainable green manner.
Certain consumers wish to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For instance, 35 percent of UK customers have purchased clothing, footwear, and accessories from a retailer who has their size information stored. This allows them to skip the return process and to purchase what they want quicker.
It is interesting to note that UK shoppers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that they are more used to the slower delivery times and have a better understanding of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK according to age group
Online shopping is very popular in the UK. The most sought-after purchases are clothing and accessories, followed by groceries, and finally media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is because people find these sales convenient. It is also easy to compare prices and items on the internet when making these kinds of purchases.
It is important to note that online shoppers are very diverse. This is why it is crucial for e-commerce companies to know what their customers are looking for when purchasing products. It is also crucial to know how much time each segment of customers spends online. For instance the younger generation is far more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is busy and uses multiple devices to complete online tasks.
The older generation are, however, likely to have more conservative purchasing habits and are less influenced by the online ads. They also prefer visiting high-street stores to touch and feel products before making a decision. However, this doesn't mean that they will not buy online shopping Figures uk because the convenience and ease of online shopping is extremely appealing to them.
Another important aspect to take into consideration when it concerns online shopping is that the older generation is more likely to demand and expect free delivery on all their purchases. They are also more likely to abandon carts if shipping charges seem excessive. Furthermore, as many as 61% of people over 55 say they'll add additional items to their carts to get the threshold of free delivery.
4. Online shopping in the UK depending on gender
Both genders in the UK are equally likely to purchase goods online. Women are more likely than men to make major purchases, such as electrical and furniture. Both groups are also more likely to shop for fashion, health and beauty gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of customers looked for brands that supported and were in close contact with their local community.
Shoes and clothing are among the most requested items for online shopping in the UK. In fact 62 percent of British women who shop online bought these items by the year 2020. Online sales aren't limited to clothing. Other items like kitchenware, jewellery and sports items are also available.
In the process, online shopping is becoming more popular as a way to find the most affordable prices on these items. Some experts estimate that by 2024 the sales from e-commerce could be almost one third of retail sales.
While some retailers are struggling to cope with the increase in online shopping, others are flourishing. In particular the online market is booming for health, fashion, beauty as well as gardening and home as well as consumer electronics.
In the future the future, online shopping for these products is expected to increase. As the number of people who use the internet is growing, it is expected that online shopping will increase in popularity in the future. With the increasing popularity of this method of shopping, it is essential for retailers to make sure their sites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European online retail market. The majority of its customers are influenced the convenience, affordability and wide range of products when they shop online. These factors make it an ideal location for retailers looking to invest in their web presence and offer an easy shopping experience.
In the COVID-19 pandemic online sales grew significantly as consumers opted for safe and convenient alternatives to in-store purchases. This trend has continued following the outbreak as consumers continue to embrace shopping online as an alternative.
Online shopping is an important component of UK retail, and some estimates suggest that it could account for a third of retail sales by 2024. This growth is a result of the increasing use of e-commerce by customers and technological advancements.
57 percent of UK online shoppers say that convenience is the primary reason they shop online. The 48% who say it's easier to find deals and special offers, and the 37% who say there is a greater range of products online are closely behind. This contrasts with Europe, where a greater percentage of shoppers cited lower prices as the primary reason for their purchase online.
Consumers are also willing to try new brands and products when they shop online. Online shoppers are open to trying new products and brands. Half of people are willing to try new brands when they shop on marketplaces such as Amazon. Buy now pay later checkouts are a popular choice for UK shoppers with 29 percent of shoppers using a buy now, pay later option in the last year.
A solid return policy for online purchases for the UK is also an important aspect of e-commerce. A majority of online buyers (59%) look up the return policy of the retailer prior to buying, and nearly half of them expect the seller to arrange and pay for return shipping.
