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Online Shopping Figures For the UK
The online retail market has grown continuously since its inception. This is particularly evident in the UK where ecommerce accounts for 20% of all retail sales.
Shopping online is a common way for consumers to explore brands and purchase. About 45% of them prefer to "buy online and then pick it up at the store". This is an interesting shift in the way people shop that bricks-and-mortar stores should be aware list of online shopping sites uk.
1. Online retail sales in the UK
There's no denying that retail sales online have grown significantly in the UK over recent years. According to 2023's statistics, the B2C e-commerce market is expected to reach nearly $120 billion by the year 2023. This growth is a result of shifting consumer habits and the adoption by retailers of digital transformation technologies. Bricks and mortar shops are losing popularity as consumers increasingly turn to online retailers.
With this in mind, it's crucial for both omni channel and pureplay retailers to know what motivates consumers to buy online. We've collected statistics and figures on retail sales that are both eye-opening and revealing to help you.
Of all the retail industries, fashion is the most sought-after with 28% of all e-commerce sales in the UK. This is likely due to the availability of a wider selection of products and the convenience of trying on clothes without leaving your home. Electronics is second with 16% of sales made through e-commerce. This is due to the constant demand for new devices and the desire to stay up-to-date with the latest technologies. Online sales of leisure and hobby products make up 15% of all ecommerce sales.
When asked what factors drive customers to shop online 57 percent of UK customers cited convenience as the main reason. This is followed by 48% who cited price comparison and 37% indicated they were looking for special deals or discounts. These results indicate that UK shoppers are less price-driven than their European counterparts and are more focused on convenience and a wide product selection.
2. Online shopping in the UK
Shopping online is becoming part of daily life for many UK consumers. Be it for electronics, groceries, or fashion - almost half of UK residents over the age of 65 have made an online purchase in the past year alone. Shoppers can choose from a variety of payment options and decide when and how they want their items delivered.
There are many reasons to shop online Some of the most popular include convenience prices, availability, and price. In fact, 57% cite convenience as their main reason for purchasing online. Then, another 48% pointed to lower prices while 37% cited a wider variety of options.
The habits of online shopping among UK customers are also becoming more eco-conscious. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They can decide to take action if their purchases are not packaged in a sustainable green manner.
In addition to decreasing their impact on the environment, some customers are also seeking to make their online shopping experiences more personal. For instance 35% of UK customers have purchased clothing or footwear from a retailer with their size information on file. This allows them to avoid the return process and to get what they want quicker.
It is interesting to note that UK consumers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that UK customers are more used to the slow delivery times and know the length of time it takes to receive an item in the mail.
3. online shopping figures uk, relevant web-site, shopping in the UK according to age group
Shopping online in the UK is a popular activity for many people. The most popular items to purchase are clothes and accessories followed by food items, and finally media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is because people find these sales convenient. It is also easy to compare prices and products online when making these kinds of purchases.
It is crucial to remember that online shoppers are diverse. This is why it is crucial for e-commerce companies to know what their customers are seeking when it comes to purchasing products. It is also important to understand how much time each segment of customers spends online. The younger generation, for example, is more likely to use mobile devices to shop than any other age group. This is because this age group is very busy and uses multiple devices to complete online tasks.
The older generations are more sceptical about their buying habits and less influenced by advertising on the internet. They also tend to go to stores in the high street to see and touch items before making purchases. But this doesn't mean they don't shop online because the convenience and ease of use of online shopping is very appealing to them.
Another interesting aspect to think about when it concerns online shopping is that older generation is more likely to expect and demand free delivery on all of their purchases. They are also more likely to leave carts when shipping costs appear excessive. Furthermore 61% of people over 55 say they'll add more items to their cart in order to reach the free delivery threshold.
4. Online shopping in the UK depending on gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make big purchases, such as electrical and furniture. Both groups are more likely to shop for fashion cosmetics, health and beauty products, home and garden, and consumer electronics.
In addition, UK consumers are increasingly looking for online Shopping websites For Clothes businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of those shoppers searched for brands that were supportive and worked closely with their local community.
The most sought-after online purchasing products in the UK are footwear and clothing. In fact, a whopping 62 percent of female British online shoppers bought these items in 2020. However, online sales aren't restricted to the clothing sector, with a variety of other items available, like kitchenware, jewellery and sports items.
In the process, online shopping is becoming increasingly popular as a way to find the most affordable prices on these items. In fact, some experts predict that ecommerce sales will make up nearly one-third of all retail sales in 2024.
While some retailers struggle to deal with the rise in online shopping, other are thriving. Online sales are increasing in fashion, health and wellness gardening, home and garden and consumer electronics.
The trend of purchasing online for these items is expected to continue to expand in the coming years. As the number of internet users continues to grow it is anticipated that online shopping will become more popular in the future. With the growing popularity of this method of shopping, it's essential for retailers to make sure their sites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is one of the most important European ecommerce markets. The majority of its customers are influenced the ease of shopping, the price and a vast selection of products when they shop online. These factors make it a great place for retailers to build their online presence and provide a seamless online shopping experience.
During the COVID-19 Pandemic, online sales grew significantly as consumers chose safe and convenient alternatives to shopping. This trend has continued after the pandemic, as consumers continue to buy online as an alternative.
Online shopping is an important component of UK retail, and certain estimates suggest that it could make up three-quarters of retail sales by 2024. This growth is a result of the increasing adoption of e-commerce by customers and technological advancements.
In the UK 57% of shoppers who shop online mention convenience as the primary reason they shop online. The 48 percent who claim it's easier to find bargains and special deals, and the 37% who claim there's a wider selection of merchandise available online are behind. This contrasts with Europe where a higher percentage of consumers stated lower prices as the main reason behind their purchase online.
Consumers are also willing to try new brands and Online shopping Sites top 7 products when they shop online. Nearly a quarter of online shoppers have purchased products that they have never bought on the high street previously, and a majority are eager to try new items when purchasing from the marketplaces like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this option in the last year.
A strong online return policy for the UK is also an important aspect of ecommerce. A majority of online buyers (59 percent) check a retailer's return policy before purchasing, and nearly half expect the retailer to arrange and pay for return shipping.
