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Online Shopping Figures For the UK
The market for online retail has grown continuously since its inception. This is especially evident in the UK, where ecommerce represents 20% of all retail sales.
Many people shop online to research brands prior online Shopping Figures Uk to purchasing and 45% prefer to "buy online, then pick it up in stores". This is a change in the way people shop that brick-and-mortar shops must be aware of.
1. Retail sales online in the UK
It's no secret that online retail sales in the UK have grown significantly over the past few years. In fact, according to 2023 statistics the B2C e-commerce market is set to hit almost $120 billion by next year. This increase is the result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. In the end bricks and mortar shops are seeing a decline in popularity as more consumers turn to online retailers for their purchases.
With this in mind, it's crucial for both pureplay and omni channel retailers to understand what drives customers to purchase online. To help you understand this, we've put together an assortment of sales figures and stats that are both eye-opening and shocking.
Of all the retail sectors, fashion is the most popular and accounts for 28 percent of all sales made through e-commerce in the UK. This is probably due to a greater variety of items that are available and the convenience of being capable of trying on clothes without having to leave home. Electronics is second with 16% of sales made through e-commerce. This is probably due to the constant need for new gadgets and a desire to stay up-to-date with most recent technology. Hobbies and leisure items are also a popular purchase best online shopping uk clothes, accounting for 15% of all online sales.
When asked what factors drive consumers to shop online 57% of UK consumers cited convenience as the primary reason. Then, 48% mentioned price comparison while 37% stated that they were looking for discounts or special deals. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK customers. Be it for electronics, groceries, or fashion - almost half of UK residents over 65 have made an online purchase within the last year. With a wide range of payment methods available customers can also decide the time and date they would like their purchases to be delivered.
Accessibility, convenience, and price are among the top reasons why shoppers shop online. In fact, 57% cite convenience as their main reason for shopping online. Another 48% cited lower prices while 37% mentioned a greater variety of options.
Online shopping habits of UK consumers are also becoming more environmentally conscious. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They might even take action if believe that their packages are not being packaged in environmentally friendly ways.
In addition to lessening their impact on the environment, some customers are also seeking to make their shopping experience more personal. For instance 35 percent of UK customers have purchased clothes, footwear, or accessories from a retailer that has their size information stored on file. This lets them bypass the return process and get what they want quicker.
It is interesting to consider that UK customers are reported to be more willing than ever before to wait for online orders. This could be because UK customers are more used to the slow delivery times and know how long it takes to receive an item via the mail.
3. Online shopping in the UK according to age group
Shopping online is extremely popular in the UK. The most popular items to purchase are clothes and accessories followed by food items, and finally media such as music and movies. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. It is also simple to compare prices and products online when making these kinds of purchases.
It is important to know that online shoppers are a diverse group. This makes it essential for ecommerce companies to understand what their target audience is looking for when purchasing products. It is also important to know how long each segment of customers spends online. For example the younger generation is more likely to shop using mobile devices than any other age group. This is because this age group is very time-poor and will use multiple devices to complete online tasks.
The older generations are, however, likely to have more conservative purchasing habits and are less influenced by online advertising. They also tend to go to stores in the high street to look at and feel products before making an purchase. But this doesn't mean they won't buy online because the convenience and ease of use of online shopping remains very appealing to them.
Another interesting aspect to think about when it is about online shopping is that the older generation is more likely to anticipate and expect free delivery on all their purchases. Additionally they tend to drop their carts when they believe that shipping costs are excessive. Furthermore, 61% of those over 55 say that they will add more items to their carts to reach the free delivery threshold.
4. Online shopping in the UK depending on gender
Women and men in the UK are equally likely to purchase items online shopping Figures uk. However women are more likely to make big purchases, such as electrical appliances or furniture than men. Both groups are also more likely to shop for fashion, health and beauty, home and garden, and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 crisis. 69% of these customers looked for brands that supported and collaborated with their local communities.
Shoes and clothing are the most requested items for online shopping in the UK. In fact, 62 percent of female British online shoppers bought these items in the year 2020. Online sales aren't just limited to clothing. Other products such as jewellery, kitchenware and sports equipment are also available.
This is why online shopping is becoming more popular as a way to find the most affordable prices on these items. In fact, some analysts have predicted that online sales will make up nearly one-third of all retail sales by 2024.
While some retailers struggle to cope with the increase in online sales, others are thriving. Particularly the online market is booming for health, fashion, beauty as well as gardening and home, and consumer electronics.
In the near future the online shopping market for these products is expected to increase. As the number of internet users continues to grow it is anticipated that online shopping will be more popular in the near future. As online shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also provide an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is among the top European online marketplaces. Its consumers are influenced by the convenience, affordability and variety of goods when they shop online. These factors make it an ideal location for retailers looking to improve their online presence and offer an easy shopping experience.
During the COVID-19 epidemic, online sales grew significantly as consumers opted for safe and convenient alternatives to in-store purchases. This trend has continued even after the outbreak as consumers continue to embrace shopping online as an alternative.
Online shopping is a significant part of the UK retail economy, with some estimates suggesting that it will account for a third of all retail sales by 2024. This growth is driven by the increasing popularity of ecommerce among consumers and advancements in technology.
57 percent of UK online shoppers claim that convenience is the primary reason why they shop online. This is followed closely by 48% who state that it is easier to find special offers and deals as well as 37% who claim that there's a wider selection of products that are available online. This contrasts with Europe, where a greater percentage of shoppers said that lower prices were the key driver for their choice to shop online.
Consumers are also willing to try new brands and products when they shop online. Online shoppers are open to trying new brands and products. Half of consumers are willing to try them when they shop on marketplaces such as Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this option during the last year.
Additionally, a robust online return policy is a vital aspect of the online shopping landscape in the UK. The majority of online shoppers (59%) will look up a retailer's returns policy before purchasing, and more than half will expect the seller to be responsible for arranging and paying for return shipping.