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Online Shopping Figures For the UK

Since its humble beginnings the market for online retail has grown steadily. This is especially evident in the UK where ecommerce accounts for 20% of retail sales.

Many shoppers use online shopping to research brands before making a purchase, and 45% like to "buy online, then pick up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should be aware of.

1. Online retail sales in the UK

It's no secret that sales of online retail in the UK have grown significantly in the last few years. In fact, according to 2023's statistics the B2C e-commerce market is expected to reach nearly $120 billion by the end of next year. This growth is fueled by the changing habits of consumers and the use of digital transformation technologies by retailers. Brick and mortar shops are losing popularity as consumers increasingly shop online.

To achieve this, it's crucial that both pureplay and omni-channel retailers understand what motivates consumers to shop online. We've collected retail sales figures and stats that are both eye-opening and informative to assist you.

Of all the retail sectors of which fashion is the most popular with 28% of all e-commerce sales in the UK. This is likely due to the availability of a larger variety of items and the convenience of trying on clothes without leaving home. Electronics is the second most popular with 16% of online sales. This is probably due to the constant demand for new gadgets and the desire to stay up-to-date with latest technology. online shopping figures uk sales of hobbies and leisure products account for 15% of all ecommerce sales.

When asked why they shop online, 57% cited convenience. This is followed by 48% who pointed to price comparison, and 37% who stated they were seeking special deals or discounts. These results suggest that consumers in the UK are less price driven than their European counterparts, and are more focused on convenience and a large product range.

2. Online shopping in the UK

Shopping online has become a daily aspect of life for a lot of UK residents. Nearly half of UK residents aged 65 or older have made an online purchase within the last year. Shoppers can choose from a range of payment options and also choose the time and method they'd like their products delivered.

Convenience, price and availability are among the top reasons customers shop online. In fact, 57% of people cite convenience as their main reason for shopping online. Another 48% cited lower prices while 37% mentioned a greater variety of options.

The habits of online shopping among UK consumers are also becoming increasingly eco-conscious. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They may take action if their orders are not packaged in a sustainable ecologically friendly way.

In addition to decreasing their environmental impact, some consumers are also trying to make their shopping experience more personal. For example, 35% of UK customers have purchased clothing or footwear from a retailer that has their size information stored on file. This allows them to skip the return process and get what they want quicker.

It is interesting to note that UK consumers are reported to be more willing than ever before to wait for online orders. This could be due to the fact that they are more accustomed to the slow delivery times and are more aware of how long it takes for an item to be delivered in the mail.

3. Online shopping in the UK in accordance with the age range

Shopping online is extremely popular in the UK. Clothes and accessories are the most popular purchases, followed by groceries, and media like music and movies. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because consumers find these events very convenient. It is also simple to compare prices and products online when making these kinds of purchases.

It is crucial to understand that online shoppers are diverse, which makes it crucial for ecommerce businesses to understand what their customers are seeking when it comes to purchasing products. In addition it is crucial to be aware of how much time each age group spends shopping online. For example the younger generation is more likely to shop on mobile devices than any other age group. This is because the younger generation is time-poor and will make use of multiple devices to complete online tasks.

The older generation however tend to have more cautious buying habits and are less affected by the online ads. They are also more likely to go to stores in the high street to feel and see products prior to making purchases. However, this doesn't mean they won't buy online. The convenience and ease of online shopping are still appealing.

A second interesting factor to take into consideration when shopping online is the fact that older generations are more likely than younger generations to expect and demand free shipping on all their purchases. In addition, they tend to drop their carts if they believe that shipping costs are too high. In addition 61% of people over 55 say they will add more items to their carts in order to reach the free delivery threshold.

4. Online shopping in the UK depending on gender

Women and men in the UK are equally likely to purchase products on the internet. However, women are more likely to make large purchases, like electrical appliances or furniture than men. Both groups are more likely to purchase fashion household and garden products consumer electronics, as well as cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by how the retailer has responded to the COVID-19 epidemic, with 69% of these looking for brands that support and collaborate with their local communities.

Clothing and shoes are the most requested items to buy online in the UK. In fact, 62 percent of female British online shoppers bought these items in the year 2020. However online sales aren't limited to the clothing sector, with a variety of other products available such as kitchenware, jewellery, and sports goods.

Shopping online is becoming increasingly popular to find the most affordable deals. In fact, some experts predict that online sales will make up nearly one-third of all retail sales by 2024.

Some retailers are struggling with the growth of online shopping, while others are thriving. Particularly the rise of online sales for health, fashion and beauty gardening, home and garden and consumer electronic.

The trend of purchasing these products online shopping uk discount is expected to continue to expand in the years ahead. As the number of internet users continues to grow, it is expected that online shopping will increase in popularity in the future. With the growing popularity of this method of shopping, it's crucial for retailers to ensure that their sites are optimized for mobile devices and provide a secure and easy checkout process.

5. Online shopping in the UK by region

The UK is one of the leading European online marketplaces. When it comes to online shopping the customers of the UK are influenced by price, convenience, and the variety of items. These factors make it an ideal location for retailers looking to invest in their web presence and provide an easy shopping experience.

During the COVID-19 epidemic, online sales increased dramatically as consumers opted for safe and convenient alternatives to in-store purchases. This trend has continued following the outbreak as consumers continue to shop online as an alternative.

Online shopping is an important aspect of UK retail and some estimates suggest that it will comprise one-third of sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and technological advancements.

In the UK, 57% of online shoppers cite convenience as the main reason they shop online. This is followed closely by 48% who say that it is easier to find deals and special offers and 37% who claim that there is a wider range of products available online. This is in contrast to Europe where a larger percentage of shoppers said that lower prices were the primary reason for their decision to shop online.

The online shoppers are also keen to test new brands and products. Online customers are willing to try new brands and products. Half of consumers are willing to do so when they shop on marketplaces such as Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of online shoppers have used this option during the last year.

Additionally, a robust online return policy is a crucial aspect of the ecommerce landscape in the UK. The majority of buyers (59 percent) check the return policy of a retailer prior to buying, and more than half of them expect the seller to arrange and pay for return shipping.