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Online Shopping Figures For the UK
Since its infancy, the online retail market has grown steadily. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.
Shopping online is a common method for consumers to explore brands and purchase. About 45% of them prefer to "buy online and then pick it up in store". This is an interesting change in consumer behaviour that bricks-and-mortar stores should pay attention to.
1. Online retail sales in the UK
There's no denying that retail sales online have risen substantially in the UK over recent years. According to 2023 statistics the B2C online market is expected to reach almost $120 billion next year. This growth is due to the changing habits of consumers and the use of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as customers increasingly shop online.
With this in mind, it's crucial for both pureplay and omni channel retailers to understand what drives shoppers to buy online. To assist you in this, we've compiled a collection of retail sales figures and other statistics that are both eye-opening as well as revealing.
Of all the retail sectors of which fashion is the most well-known and accounts for 28% of all e-commerce sales in the UK. This is probably due to the wider range of items accessible and the convenience of being able to try on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of sales made through e-commerce. This is probably due to the constant demand for new gadgets and the need to stay up-to-date with most recent technology. Online sales of leisure and hobby products represent 15% of all online sales.
When asked what factors drive shoppers to shop online 57 percent of UK consumers said convenience was the primary driver. This is followed by 48% who pointed to price comparison and 37% stated they were seeking special deals or discounts. These findings suggest that consumers in the UK are less price driven than their European counterparts, Online Shopping Figures Uk and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Shopping online is a common part of life for many UK residents. Nearly half of UK people aged 65 and older have made a purchase online within the last year. Shoppers can choose from a variety of payment options, and decide the time and method they'd like their products delivered.
Accessibility, convenience, and price are among the top reasons shoppers shop online. In fact 57% of online shoppers say that convenience is the primary motive behind their shopping. Additionally, 48% cited lower prices while 37% said they have a wider selection of choices.
UK consumers are also becoming more environmentally conscious with regards to their online shopping habits. 79% of UK customers recycle boxes and other packaging material from their online purchases. They may decide to take action if their purchases are not packaged in a sustainable green manner.
Some customers wish to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For instance, 35% of UK customers have purchased clothing, footwear, or accessories from a store that has their measurements on the file. This lets them skip the return process and to purchase what they want faster.
It is interesting to note that UK shoppers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that UK consumers are more accustomed to the slow delivery times and are aware of the length of time it takes to receive an item via the mail.
3. Online shopping in the UK in accordance with age group
Shopping online in the UK is a very popular pastime for many people. The most sought-after purchases are clothes and accessories followed by groceries, and finally media such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely convenient for shoppers. Online comparisons of prices and products are also feasible when making these purchases.
It is crucial to understand that online shoppers are very diverse and this makes it essential for ecommerce companies to know what their customers are seeking when they purchase products. It is also important to understand how much time each group of shoppers spends online. The younger generation, for instance, is more likely to use mobile devices to shop than any other age group. This is because this age group is very busy and uses multiple devices to complete online tasks.
The older generations are more cautious in their buying habits and less influenced by advertising on the internet. They also prefer to go to shops in the high street to experience products before making a decision. This does not mean they won't buy online. The convenience and ease of online shopping are still appealing.
Another interesting aspect to consider when shopping online is that older generations are more likely than younger generations to anticipate and demand free shipping on all of their purchases. In addition, they are more likely to abandon their carts if they believe that shipping costs are prohibitive. Moreover 61% of people over 55 say they'll add more items to their cart to get to the free delivery threshold.
4. Online shopping in the UK according to gender
Both genders in the UK are equally likely to purchase goods online. Women are more likely than men to make big purchases like electrical and furniture. Both groups are more likely to purchase clothing household and garden products as well as consumer electronics and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by how a retailer responded to the COVID-19 pandemic, with 69% of them looking for brands that support and collaborate with their local communities.
The most sought-after online purchasing items in the UK are clothing and shoes. In fact, 62 percent of female British Online Shopping Figures Uk shoppers bought these items in 2020. However the online sales don't just apply to the clothing sector, with a variety of other items available, such as kitchenware, jewellery, and sports items.
Online shopping has become increasingly popular to find the most affordable deals. Some experts estimate that by 2024 online sales could make up almost one third of retail sales.
Some retailers are struggling with the growth of online shopping while others are thriving. Particularly the rise of online sales for health, fashion, beauty gardening, home and garden as well as consumer electronics.
The trend for buying online for these items is expected to continue to grow in the years ahead. With the number of people with access to the internet continuing to increase It is expected that more more people will turn to online shopping in the near future. With the growing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is among the top European ecommerce markets. The customers are influenced by the ease of shopping, the price and a wide range of products when they shop online. These factors make it a great location for retailers to build their online presence and offer a seamless online shopping experience.
During the COVID-19 Pandemic, online sales grew dramatically because consumers were looking for safe and convenient alternatives to store purchases. This trend has continued following the outbreak as consumers continue to buy online as an alternative.
Shopping online is a large component of the UK retail economy Some estimates suggest that it will account for a third of all retail sales in 2024. This increase is the result of the increasing use of e-commerce by customers and technological advances.
In the UK, 57% of shoppers who shop online shop say convenience is the primary reason for them to shop online. The 48 percent who claim it's easier to find deals and special offers, and the 37% who say there's a wider selection of items available online are behind. In Europe the majority of shoppers cite lower prices as a key reason for them to buy online.
Online shoppers are also eager to try new brands and products. online charity shop uk clothes consumers are open to trying new products and brands. Half of them are willing to try them when they shop on marketplaces like Amazon. Pay-as-you-go checkouts are a favorite option for UK shoppers with 29 percent of shoppers using a buy now, pay later option in the last year.
Additionally an effective return policy is an essential aspect of the ecommerce landscape for the UK. The majority of online shoppers (59 percent) will look up the returns policy of a retailer prior buying, and nearly half will expect the seller to be responsible for the return and payment shipping.
