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Online Shopping Figures For the UK
The online retail market has grown continuously since its humble beginnings. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.
Many consumers use online shopping to research brands prior to purchasing and 45% of them prefer to "buy online, then pick up in store". This is a shift in consumer habits that brick-and mortar shops must be aware of.
1. Online retail sales in the UK
It's hard to deny that sales of online retail in the UK have grown significantly over the past few years. According to data from 2023, online shopping figures uk the B2C online market is predicted to reach $120 billion in the next year. This is because of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. In the end bricks and mortar stores are seeing a decline in popularity as more shoppers turn to online retailers to make their purchases.
With this in mind, it's important for both omni channel and pureplay retailers to understand what drives customers to purchase online. To help you understand this, we've put together an assortment of sales figures and statistics that are both eye-opening and shocking.
Of all the sectors of retail that are available, fashion is the most sought-after and accounts for 28 percent of all sales on e-commerce in the UK. This is probably due to the wider range of items that are available and the convenience of being able to try on clothes without having to leave your home. Electronics is second with 16% of e-commerce sales. This is likely due to the constant need for new gadgets and a desire to keep up with most recent technology. Online sales of leisure and hobbies products represent 15% of all e-commerce sales.
When asked about the reason they shop online, 57% cited convenience. This is followed by 48% who pointed to price comparison and 37% stated they were seeking special discounts or offers. These results indicate that UK consumers are less influenced by price than their European counterparts and are more focused on convenience and a wide variety.
2. Online shopping in the UK
Shopping online has become a daily part of life for many UK residents. Nearly half of UK residents aged 65 or older have made a purchase online in the past year. Shoppers can select from a wide range of payment options and choose when and how they want their products delivered.
While there are many reasons for online shoppers to shop, some of the most popular include convenience prices, availability, and price. In fact 57% of shoppers who shop online say that convenience is the primary reason for their shopping habits. Then, 48% cited lower prices as an additional advantage, while 37% cited the availability of more options as well.
The shopping habits of UK customers are also becoming more eco-conscious. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They may be able to take action if they find that their purchases are not packaged in an eco ecologically friendly way.
In addition to lessening their environmental impact, a few consumers are also trying to make their online shopping experience more personal. For example, 35 percent of UK customers have bought clothing, footwear, or accessories from a retailer that has their size information stored. This allows them to avoid the return process and get what they want faster.
Incredibly, UK shoppers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that UK customers are more used to the slower delivery time and understand how long it takes to receive an item in the mail.
3. Online shopping in the UK in accordance with the age range
Online shopping online uk websites is very popular in the UK. Accessories and clothing are the most popular items followed by groceries and media like music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is because people find these sales convenient. Online comparisons of prices and products are also possible when making these purchases.
It is crucial to understand that online shoppers are diverse. This makes it essential for ecommerce companies to understand the type of customer they are looking for when purchasing products. It is also important to know how much time each type of consumer spends online. For example the younger generation is far more likely to shop on mobile devices than any other age group. This is because this age group is very busy and uses multiple devices to complete online tasks.
The older generations on the other hand tend to have more cautious purchasing habits and are less affected by the online ads. They also prefer to go to high-street stores to feel and touch products before making a purchase. But this doesn't mean that they won't buy online, as the convenience and stress-free nature of online shopping is very appealing to them.
A second interesting factor to be considered when shopping online is the fact that older generations are more likely than younger generations to expect and expect free shipping on all their purchases. They are also more likely to drop carts if shipping charges seem excessive. Additionally, 61% of over 55s say that they will add more items to their carts to get the free delivery threshold.
4. Online shopping in the UK in accordance with gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make big purchases like electrical and furniture. Both groups are more likely to purchase fashion, health and beauty, home and garden, and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were influenced by the response of retailers to the COVID-19 outbreak. 69% of shoppers looked for brands that supported and collaborated with their local community.
Shoes and clothing are the most popular products for online shopping in the UK. In fact 62 percent of British women who shop online will purchase these items by the year 2020. Online sales aren't only limited to clothing. Other products such as kitchenware, jewellery and sports equipment are also available.
As a result, online shopping is becoming increasingly popular as a method to find the most affordable prices on these items. Some experts estimate that by 2024 ecommerce sales could account for more than a third of all retail sales.
While some retailers are struggling to keep up with the growth in online sales, others are flourishing. Online sales are booming in health and wellness gardening, home and garden and consumer electronic.
The trend of buying these products online is expected to continue to expand in the years ahead. With the number of people with access to the internet continuing to increase it is expected that more and more people will turn to online shopping in the near future. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is one of the top European eCommerce markets. Its consumers are influenced by the ease of shopping, the price and a wide range of products when they shop online. These factors make it an ideal location for retailers to invest in their online presence and offer an easy online shopping experience.
During the COVID-19 epidemic, online sales increased dramatically as consumers opted for safe and convenient alternatives to store purchases. This trend has continued following the pandemic as consumers continue to embrace shopping online as an alternative.
Online shopping is a major component of UK retail and some estimates suggest that it will make up a third of retail sales by 2024. This growth is a result of the increasing adoption of e-commerce by customers and technological advancements.
57% of UK online shopping figures uk shoppers claim that convenience is the main reason for them to shop online. The 48 percent who say it's easier to find deals and special offers as well as the 37% who say there is a greater range of products online are closely behind. This contrasts with Europe where a higher proportion of shoppers cited lower prices as the primary reason for their purchase online shopping uk electronics.
Consumers are also open to trying new brands and products when they shop online. Online consumers are open to trying new products and brands. Half of them are willing to do so when they shop on marketplaces like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this option during the last year.
A robust return policy on the internet for the UK is also an important aspect of ecommerce. The majority of online buyers (59 percent) will look up the return policy of a retailer prior to purchasing, and a majority will expect the retailer to be responsible for arranging and paying for return shipping.
