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Online Shopping Figures For the UK
Since its infancy the market for online retail has continued to grow. This is especially evident in the UK where e-commerce is responsible for 20% of all retail sales.
Many shoppers use online shopping to research brands before making a purchase, and 45% like to "buy online, then pick up in store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should take note of.
1. Online sales of retail in the UK
There's no denying that sales on retail websites have risen significantly in the UK over recent years. In fact, according to 2023's statistics the B2C e-commerce market is expected to reach nearly $120 billion by the end of next year. This increase is the result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as customers increasingly shop online.
In order to do this, it's essential that both pureplay and omni-channel retailers understand what motivates consumers to shop online. To help you understand this, we've created an assortment of sales figures and other statistics that are both eye-opening as well as shocking.
Of all the retail sectors that are available, fashion is the most popular with 28 percent of all sales on e-commerce in the UK. This is probably due to a wider selection of items accessible and the convenience of being in a position to try on clothes without leaving the comfort of your home. Electronics is second with 16% of all online sales. This is likely due to the constant demand for new gadgets and the need to stay up-to-date with most recent technology. Hobbies and leisure items are also a favorite purchase on the internet, accounting for 15% of all online sales.
When asked about the factors that drive customers to shop online, 57 percent of UK consumers cited convenience as the primary reason. This is followed by 48% who cited price comparison, and 37% who said they were seeking special discounts or offers. These results indicate that UK shoppers are less price-driven than their European counterparts and are more focused upon convenience and a wide product range.
2. Online shopping in the UK
Shopping online is now a part of daily life for many UK consumers. More than half of UK residents aged 65 or older have made a purchase online in the last year. With a variety of payment options buyers can also pick the time and date they would like their goods to be delivered.
Convenience, price and availability are among the top reasons why consumers shop online. In fact, 57% of shoppers cite convenience as their primary reason for purchasing online. Then, another 48% of them cited lower prices, while 37% said they have a wider choice of options.
Online shopping habits of UK consumers are also becoming increasingly eco-conscious. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They may even take action if they think their purchases aren't being packaged in environmentally friendly ways.
In addition to decreasing their environmental impact, a few customers are also seeking to make their online shopping experiences more personal. For example, 35% of UK consumers have purchased clothing, footwear, and accessories from a retailer who has their size information stored. This allows them to bypass the return process and get what they want faster.
It is interesting to note that UK consumers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because they are more used to the slower delivery times and have a better understanding of the time it takes for an item to arrive in the mail.
3. Online shopping in the UK depending on the age group
Online shopping in the UK is a popular activity for many people. The most popular purchases are clothes and accessories, followed by food items, and finally media such as music and movies. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are extremely convenient for consumers. It is also simple to compare prices and items online when making these types of purchases.
It is crucial to understand that online shoppers are diverse. This makes it essential for ecommerce companies to understand what their target audience is looking for when purchasing products. In addition, online shopping figures Uk it is also important to be aware of how much time each age group is spending shopping online. For example, the younger generation is far more likely to purchase on mobile devices than any other age group. This is because the younger generation is less time-conscious, and will use several devices to accomplish online tasks.
The older generation tends to be more conservative in their purchasing habits and less influenced by advertising on the internet. They also prefer to go to high-street stores to touch and feel products before making a purchase. However, this doesn't mean they won't shop online. The convenience and ease of online shopping are still appealing.
Another interesting aspect to think about when it is about online shopping is that older generation is more likely to expect and demand free delivery on all purchases. In addition they are more likely to abandon their carts if they believe that shipping costs are prohibitive. Furthermore, as many as 61% of over 55s say they'll add additional items to their shopping carts in order to meet the threshold of free delivery.
4. Online shopping in the UK in accordance with gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make large purchases, such as electrical appliances and furniture. Both groups are also more likely to shop for fashion cosmetics, health and beauty products, home and garden, and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by how a company responded to the COVID-19 pandemic, with 69% of them looking for brands that support and work closely with their local communities.
The most popular online shopping items in the UK are shoes and clothing. In fact 62 percent of British women who shop online bought these items by the year 2020. However, online sales aren't restricted to clothing with a wide range of other items available, including jewellery, kitchenware, and sports equipment.
As a result, online shopping is becoming increasingly popular as a method to find the most affordable prices on these products. Some analysts believe that by 2024, the sales from e-commerce could be nearly a third of retail sales.
While some retailers struggle to cope with the increase in online sales, others are flourishing. Particularly the rise of online sales for health, fashion, beauty as well as gardening and home and consumer electronics.
The trend of buying these items online is expected to continue to expand in the coming years. As the number of people who use the internet increases it is expected that online shopping will be more popular in the near future. With the increasing popularity of this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the top European online marketplaces. When shopping online, the UK's consumers are influenced by price, convenience, and the wide variety of products. These factors make it an ideal place for retailers who want to improve their online presence and offer a seamless shopping experience.
During the COVID-19 epidemic, online sales increased dramatically as consumers opted for safe and convenient alternatives to store purchases. This trend has continued after the pandemic, as consumers continue to shop online as an alternative.
Online shopping is an important part of UK retail, and certain estimates suggest that it will comprise one-third of sales by 2024. This is due to the increasing popularity of ecommerce among consumers and technological advancements.
57 percent of UK online shoppers believe that convenience is the primary reason they shop online shopping figures uk. This is closely followed by 48% who say that it is easier to discover special deals and offers and 37% of shoppers say there is a wider range of products available online. In Europe, a higher proportion of shoppers cite the lower cost as a primary factor for their decision to buy online.
Consumers are also willing to try new brands and products when they shop online. Online consumers are open to trying new products and brands. Half of them are willing to try new brands when they shop on marketplaces such as amazon uk online shopping clothes. UK customers are awed by the buy now and pay later checkouts. 29% of online buyers have made use of this method in the past year.
A strong online return policy for the UK is also a key aspect of e-commerce. The majority of online shoppers (59%) will check the returns policy of a retailer prior purchasing, and a majority will expect the retailer to be responsible for both arranging and paying for return shipping.
